Ana Sofía Barrios.
Digital Marketing Specialist
Nantes, France |-|- | LinkedIn
Digital marketing specialist with expertise in growth marketing, user engagement, and digital transformation. Experienced in data-driven
marketing strategies, multi-channel management, public relations, content storytelling, podcast production, and project and event
management, with a strong ability to collaborate and innovate in dynamic environments leverage data-driven insights to enhance engagement,
improve marketing performance, and drive strategic decision-making – Highly adaptable, innovative, and open to relocation.
Career History
Globant, Medellín, Colombia
Jan. 2023 – Aug. 2024
Marketing Analyst
● Developed and executed growth marketing strategies and led an initiative to create events and campaigns aimed at encouraging
employees to return to the office, contributing to an increase of on-site work by approximately 40%.
● Developed and executed marketing strategies across Colombia, Peru, and Ecuador, implementing partnerships and multi-channel
campaigns that strengthened brand positioning and audience engagement.
● Collaborated with cross-functional teams and stakeholders to build impactful marketing initiatives and influence decision-making.
● Utilized performance metrics and data analysis for post-events evaluation, identifying opportunities for growth and continuous
improvement.
SweetFish Media, Medellín, Colombia
Jan. 2022 – Jan. 2025
Freelance Podcast Producer - Client coordinator
● Managed end-to-end podcast production and marketing campaigns.
● Led the creation of multimedia content, including editing and copywriting, to align with the client’s specific needs.
● Crafted compelling narratives across digital channels, aligning content with brand messaging and business goals.
● Monitored key performance indicators (KPIs) and utilized data-driven decision-making to optimize campaign strategies.
EAFIT, Medellín, Colombia
Jul. 2020– Dec. 2023
Public Relations - Extracurricular activity at a University Association.
● Public Relations Leader - Co-led the creation and coordination of a large-scale congress attended by over 1,000 participants, securing
key sponsorships and positioning the event as a flagship initiative for the university.
● Negotiated and managed partnerships with brands and influencers, increasing sponsorship opportunities and ensuring the success of
student-led initiatives.
● Digital Media Marketing Team Manager - Content Creation and multi-channel campaign management driving engagement across
social media and internal channels.
● Honorary Member Recognition
Teleperformance, Medellín, Colombia
Customer Service & Sales
Oct. 2020 – Jan. 2021
Summary of Qualifications
Key Competencies
●
●
●
●
Adaptability
Teamwork
Creativity
Cross-Functional
●
Creation
Performance Analysis &
Reporting
Project Management
●
●
●
●
●
Python Language (basic)
Copywriting & Edition
Mailchimp
Agile Methodologies
Paid Media
●
Visual Analytics Tools:
Tableau, PowerBI, Looker
Studio
Knowledge of presentation
platforms (PowerPoint,
Prezi, Canva)
RapidMiner Studio (basics)
●
English - Fluent (C1/C2)
●
French - Advanced (B2/C1)
●
●
Digital Skills
●
●
●
Digital Marketing
Google - Google Business,
Google ADS & Google
Analytics
Microsoft Office package:
Microsoft Word, Excel,
PowerPoint, Access
●
●
Languages
● Spanish - Fluent
Collaboration &
Negotiation
Public Relations
Storytelling & Content
Education
Audencia Business School,
Nantes, France
Aug. 2024 – Aug. 2025
Master in Digital Business and
Data Management (MSc)
(Scholarship Winner)
●
Certificates
EAFIT, Medellín, Colombia
Jan. 2019 – Dec. 2023
International Business - Digital
Marketing Specialization
Google Analytics
GERENCIAR, Medellín,
Colombia
EAFIT - Leadership Congress
X - Culture
Global Collaboration Certificate
