Ana Regina Paguyo

ANA REGINA A. PAGUYO Houston, TX - - https://linkedin.com/in/anaapaguyo Brand Development Strategic Planning Project Management Event Marketing Sales Growth Trade Expos An innovative, detail-oriented, and bilingual Marketing Professional highly regarded for developing and executing strategic online and offline marketing plans that drive customer engagement and revenues. Consistently strengthen the sales and marketing sectors, enabling clients to lead in competitive markets by delivering unique concepts and strategies tailored to the travel industry. Effectively utilize competitive analysis, market research, and statistical surveys to assess current operations and develop solutions that foster growth and enhance productivity. Selected Highlights Served as the Marketing Lead for the Globe Traveler SIM, generating activations and sales revenue growth of more than 200% year-over-year with projected revenues of US$270K by the end of 2017. Created the online Traveler SIM claim form, updated the Traveler SIM webpage, developed marketing promos and campaigns, oversaw product development, and managed affiliated digital campaigns. Assisted the marketing team with merchandising, promotional materials, media launch event planning/execution, and partnership promos specific to designated markets, while consistently growing sales 120% month-over-month. Successfully closed a partnership with the Tourism Promotions Board with savings of US$212K while planning and executing the “FREE Traveler SIM” marketing campaign inside of a month. Analyzed social media trends and practices for the digital mobile segment, using the extrapolated data, as well as business reviews and partnership assessments, to recommend strategies for new market entry. Core Competencies Digital Marketing Strategic Planning Negotiations Relationship Management Event Marketing Market Research Project Management Trade Expos Data Analysis Brand Development Sales Growth Communication Professional Experience Globe Telecom, Inc. Taguig, Philippines 2014 – 2017 Marketing Associate, International Business Group Launched the Traveler SIM, a local prepaid SIM designed for inbound travelers, which has exceeded initial sales targets by 150% year-over-year. Continuously supported all day-to-day project functions, including marketing, communications, customer experience enhancement, and merchandising in nationwide sales touchpoints: airports, hotels, travel agencies. Created the online Traveler SIM claim form, update the Traveler SIM webpage, develop marketing promos and campaigns, oversee product development, and manage affiliated digital campaigns. Verified compliance with communication and display requirements at Globe airport touch points nationwide, visiting sites quarterly to oversee operations on the ground and receive feedback from front line staff. Closed strategic partnership deals with travel-related service groups, leading to the development of expertly crafted marketing campaigns and promotions that supply value-added rewards to inbound travelers. Amplified distribution of the Traveler SIM and send rewards to inbound travelers by closely collaborating with Philippine Airlines. Assisted the marketing team with merchandising, promotional materials, media launch event planning execution, and partnership promos specific to designated markets, while consistently growing sales 120% month-over-month. Designed and launched the “FREE Traveler SIM” promo, shocking the market with a go-to-market strategy deployed across online and offline channels and exceeding annual sales targets by 110%. Enhanced Globe International’s market presence by attending travel expos, coordinating with locals, assembling booths abroad, overseeing daily operations, and engaging with expo attendees. Developed detailed business case studies for trade events and coordinate with internal groups to brainstorm strategies for training and execution. Spearheaded the development of Globe’s Travel Expos for employees, successfully closing special promotional deals with airlines, hotels, travel agencies, and travel merchandise companies. Provided marketing support for the strategic partnership with Philippine Airlines, ensuring prompt and wide-spread distribution of Traveler SIMs to all international passengers traveling to the Philippines. Served as the Marketing Lead for the Globe Traveler SIM, generating activations and sales revenue growth of more than 200% year-over-year with projected revenues of US$270K by the end of 2017. Increased employee engagement by planning the Globe Travel Expo, executing the event in collaboration with airline, hotel, travel agencies, and travel product companies, as well as Human Resources department. Successfully closed a partnership with the Tourism Promotions Board with savings of US$212K while planning and executing the “FREE Traveler SIM” marketing campaign inside of a month. Globe Telecom, Inc. Taguig, Philippines 2012 – 2013 Management Trainee Successfully performed cross-functional tasks for multiple departments, including International Retail Sales, Product Management, Business Development, and International Marketing. Collaborated with a programming team to create sales and distributor-tracking software. Managed new agent orientation and tracked their sales to determine the efficacy of training practices. Analyzed social media trends and practices for the digital mobile segment, using the extrapolated data, as well as business reviews and partnership assessments, to recommend strategies for new market entry. Participated in the launch of Globe Italy as a Mobile Virtual Network Operator (MVNO). Education Ateneo de Manila University, Quezon City, Philippines: 2012 Bachelor of Arts – European Studies (International Business Track), Minor in Hispanic Studies Ateneo Placement Office / Association of European Studies (AEuSS) Additional Credentials Technical Skills Apple (Keynote) / Microsoft Office (Word, Excel, PowerPoint, Outlook) / Google Suite (Docs, Sheets, Calendar, Forms) / MailChimp Languages English (fluent), Filipino (fluent), Spanish (intermediate) Honors & Awards Employee of the Month (x3) – International Business Group at Globe Telecom, Inc. 2016 Project of the Year (Traveler SIM Expansion) – International Business Group at Globe Telecom, Inc. Certifications Inbound Marketing Certified – HubSpot Academy Online Marketing Fundamentals – Google Digital Garage Certified Digital Marketer – IIDM Certified Digital Marketer Program Professional Development Strategic Thinking – Ateneo Center for Continuing Education Digital Marketing Boot Camp – Globe Telecom, Inc. Philippine M.I.C.E. Conference 2015 – Department of Tourism Volunteering Experience Gawad Kalinga Interests Travelling, Reading, Event Planning, Technology Detailed Professional References Available upon Request