Ana-Maria Jugureanu

ANA-MARIA JUGUREANU 1st District, Bucharest --Driving License: A, B Valid US Visa I have 9 years' experience in marketing and sales, both online and offline. In addition, my experience is concentrated in Media Buying and Planning, Negotiations, Strategic Partnerships, Analyzing and achieving online campaign metrics, ROI tracking, A/B Split Testing, Campaign Negotiations analysis and strategizing. I am very determined to continue developing in this sector mainly as it is not just a job or a project for me but a passion. Education: § > Bachelors in Management and Marketing, Romanian- American University § > Bachelors in Journalism and Philosophy, Spiru Haret University § > Graphic Design > Course - Photoshop/ Corel - DTP § > Behavioral Economics in Action course, Cambridge University, Massachusetts, USA, Governed by MIT and Harvard § > Inspiring Leadership through Emotional Intelligence course from Case Foreign Languages: Western Reserve University, Cleveland USA § > English – Advanced § > French – Beginner § > Spanish – Beginner § > Italian – Beginner Senior Digital Media Buyer – Global Panel Recruitment Ipsos Romania / www.ipsos.com August 2016 - November 2016 (3 months) Company: Founded in 1975, Ipsos is the third largest survey-based research firm in the world with more than 15,000 employees in more than 80 countries worldwide. Owned and managed by research professionals, Ipsos conducts more than 70 million interviews a year to serve more than 5,000 clients in more than 100 countries. Project: i-Say is powered by Ipsos, an online survey and rewards community Achievements: Taking into account our clients' research objectives, geographical requirements, target audience, price-value thresholds and delivery requirements, I contributed to the success of various campaigns, working against tough CPAs and CPLs targets, in both North America and European markets. Demands: § Working with agencies, affiliate networks, sites/publishers and internal departments to plan, buy and traffic all digital media buying on international sites. § Ingest research and data, boil it down to relevant insights, plan & buy the media on all channels (social, online, offline) and then clearly and succinctly communicate the outcome internally and externally. Digital Media Buyer Manager – / Affiliate Manager Lion Media LTD www.lionmedialimited.com April 2014 - August 2016 (2 years and 4 months) Company: Internet Marketing and Publishing Company – e-book industry, present in San Francisco, Hong Kong, Gibraltar and Romania Project: over 150 unique projects in North America, Spain, Italy, France, Portugal and Brazil. Achievements: Started with 0 affiliates. My results in less than a year: 1000 + affiliates with $8 million in revenue and helped the company become an agency. Exceeded expectations based on key metrics KPI's (CPM/CPA/EPC, CR, EPM, ROI) by 10% and 90% for CTR’s (9.68% CTR out of 4500 impressions) Demands: • Check for publishers according to target audience and negotiate placements, CPM’s, traffic quality and delivery aspects. Setting up the campaigns by following FC, Out clause and refund, Day Parting, GEO Targeting, AD Server with 10% variance acceptable • Execute and optimize media spend, making real-time adjustments to ads, targeting, and bidding on various buying platforms. Digital Marketing/ Social Manager All-In Poker Club www.allinpokerclub.ro March 2013 - March 2014 (1 year) Parallel Project Company: 1st Poker Club in Romania Achievements: Reached a number of 2500 monthly clients, average of 50 new clients/day; Demands: • Tasked with planning and executing online marketing strategies through the utilization of social networks, content Marketing and SEM within consumer focused brand Marketing & PR Manager Diva Hair Group www.divahaircosmetics.ro December 2012 - March 2014 (1 year, 4 months) Company: Franchise for Oyster Cosmetics Italy and Anubis Spain Part of www.divahairgroup.ro , www.qbebe.ro and www.karena.ro media group Achievements: Increased the number of online/ offline partners, thus the profitability of the business and promoting under barter conditions in magazines, TV channels, radio shows/ Print: Estetica magazine; TV: Antena 1, The Money Channel; Radio: Promo at radio Guerrilla; Demands: • Handling and developing the online and offline marketing strategies. Event Project Manager DK Expo www.dk-expo.ro January 2011 - November 2012 (1 year, 11 months) Company: Exhibition planner www.ieas.ro, www.rocad.ro , www.expomedica.ro Achievements: Sourced and negotiated with subcontractors, suppliers, internal and external supply chain, to ensure each project was successfully resourced, budgeted and managed – contracted 60 companies/ 1100 sqm sold/ 3000 visitors; Established the biggest medical meeting in 2012, in Romania, with the Ministry of Health, Mr. Raed Arafat and very valuable international speakers. Demands: § Planning and overseeing all aspects of an event from the conception of the initial idea to the last detail of the event. Account Manager Promideea Greece www.promidea.ro June 2010 - January 2011 (7 months) Company: Advertising Company/ Product Sourcing Company Present in Greece, Romania and China Achievements: Succeeded to win 3 major auctions with Coca Cola Germany, Coca Cola Italy and Tchibo Romania; Created, developed and completed 9 campaigns that involved conceiving the concept, searching the products, obtaining the best delivery time and budgets at the same time – negotiating directly with China and Turkey. Demands: • Sourcing and designing new products and preparing creative offers according to the briefings received from clients; Project Manager Power Plate Holland www.powerplate.com February 2009 - June 2010 (1 year, 5 months) Company: Health & Fitness Retailer - Present in 60 countries across all continents Achievements: Launched the product in Romania and overachieved the sales target by 50%. Demands: • Responsible for the project development and execution; Brand Manager/ Operation Manager Peeraj Corporate www.peeraj.com June 2006 - February 2009 (2 years, 8 months) Company: FMCG retailer. #2 Fashion Franchisor in Europe Achievements: Opened 5 new s’Oliver and Mango shops in Bucharest, Cluj and Bacau; Trained and supervised 30 people; Identified solutions in order to increase sales based on customer profile and buying habits. Demands: • Responsible with Strategic Brand management; FMCG