Ana Latini

Ana Paula Maia Latini 45 Manor Street, Stoneybatter, D7, Dublin - Ireland.- https://www.linkedin.com/in/anapaulamaia _________________________________________________________________________ PERSONAL SUMMARY I am a bilingual professional (Portuguese and English), with BSc in Marketing and Advertising (First-class honours), and overall 6 years of experience. I am passionate about branding and focused on creative and effective online & offline strategies for satisfactory achievements. I have been working with digital marketing and social media for four years and also possess effective ability in marketing and advertising planning. CAREER ACHIEVEMENTS ! Digital Marketing coordination in two electoral campaigns in Brazil (2014 and 2016), having acted decisively in order to increase candidates popularity. ! Two "Jaime Câmara" advertising awards, organized by “Globo TV”: The best retail campaign (2013) and best institutional campaign (2016). ! Hired and led different teams in advertising agencies, which contributed with strong leadership skills. ! Promoted seminars about social networks strategies to companies, internal teams and state staff members. ! Direction of a new Digital Marketing agency, with about 15 employees. EDUCATION AND TRAINING: 2011 Pontifícia Universidade Católica MG (PUC-MG) Bachelor in Publicity and Advertising (First Class Honours - 79%) CAREER HISTORY Aug 17– Now MARKETING PROFESSIONAL ML Intercâmbios /ML Exchange Dublin - Ireland ! Social Media administration - Strategies on Facebook, Youtube and Instagram; Facebook and Instagram Ads. ! Digital Marketing - Google Adwords; Blog posts including SEO optimization. ! Relationship with partners, suppliers and stakeholders. ! Advertising campaigns - Strategies definition, innovative ideas, creative writing and coordination of marketing & advertising projects and teams involved in it. ! Participation in development and validation of sales strategies. May 16 – Jul 17 DIGITAL MARKETING DIRECTOR LampiON Digital Agency Tocantins - Brazil ! Brand strategies and planning in different online platforms ! Creation and support in strategies and creative campaigns ! Direct contact with clients and stakeholders, building strong internal and external relationships. ! Understanding and analysis of measurement tools results. ! Clients in different fields, including politicians, schools, department stores, public agencies and hospitals. Oct 13 – Mar 16 DIGITAL MARKETING MANAGER Agência Public / Public - Advertising Agency Tocantins - Brazil ! Brand strategy and planning. ! Creative writing for online platforms. ! Social Media administration - Strategies on Facebook, Twitter and Instagram; Facebook and Instagram Ads. ! Team support and motivation. ! Understanding and analysis of measurement tools results. ! Participation in Electoral Campaigns for two politicians and more than 100 city representatives. dec 12– Sep 13 ! ! ! ! Creative Writing for publicity and advertising campaigns Jobs for particular areas: architecture and engineering companies Brand strategy and planning Sales strategies for the company and clients. May 12 – Nov 12 ! ! ! ! CREATIVE WRITER AGÊNCIA PONTO 4 - Ponto 4 Advertising Agency Tocantins - Brazil CREATIVE WRITER Agência Public / Public Advertising Agency Tocantins - Brazil Creative Writing for publicity and advertising campaigns Brand strategy and planning. Work with huge teams. Close relation with media and production sectors and also with film companies and their staff members. ADDITIONAL QUALIFICATIONS: - ! Languages: Portuguese (native), English (Fluent), Spanish (basic). ! Other Training: Share Seminar - Digital Strategies for politicians (2016); RD Summit - Latin America most important event for digital marketing and sales (2015); Startup Weekend - Google Latin America (2015); Social Media Immersion Training - FIAP/ São Paulo city (2014); INTERESTS ! Technology: Start-ups, gadgets, apps testing and reviews. ! Traveling: visited US, Italy, UK, France, Netherlands and Belgium. References available on request