Ana Hoppe - Project and Product Manager
Brasil |-| - | LinkedIn Profile
Professional Summary
Accomplished Senior Project Manager with 7+ years of experience leading complex IT and digital projects from
discovery to delivery. Proven expertise in Agile methodologies (Scrum, Kanban, SAFe), cross-functional team
leadership, and stakeholder management across healthcare, finance, e-commerce, and ESG. Adept at managing
budgets, mitigating risks, and delivering projects on time while exceeding client expectations. Skilled in leveraging
tools like Monday, JIRA, Confluence, Salesforce, and Miro to streamline workflows and drive project success.
Core Competencies
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Agile Project Management: Scrum, Kanban, SAFe, Nexus
Team Leadership: Cross-functional team management (PM, UX/UI, Devs, BI)
Stakeholder Management: Client communication, expectation management, and reporting
Budget & Resource Management: Financial feasibility analysis, resource allocation, and cost control
Tools & Frameworks: JIRA, Confluence, Miro, Trello, Salesforce, Google Analytics, Adobe Analytics, Tableau
Professional Experience
Senior Digital Strategy & Data Analyst
Loymark (Remote) | July 2024 – Mar 2025
Ensuring data quality and validation, maintaining accuracy, consistency, and reliability across various
platforms.
● Conducting simple and complex data extraction, as well as data mining and analysis to uncover trends,
patterns, and business opportunities.
● Developing and maintaining dashboards, reports, and visualizations, including automated reporting
routines using Google and Adobe tools.
● Building and managing databases to support scalable data-driven decision-making.
● Providing strategic recommendations based on in-depth data analysis to enhance performance and
decision-making.
● Leading client presentations, ensuring clear communication of data-driven insights to leadership and
teams.
● Conducting in-depth content analysis, aligning with inbound marketing strategies to improve engagement.
● Designing and implementing content strategies tailored for social media, blogs, and websites, considering
cultural nuances and specific market needs.
● Evaluating advertising campaign performance across platforms like Google Ads, Facebook Ads, Instagram
Ads, YouTube, LinkedIn, TikTok and (X) Twitter to optimize ROI.
● Analyzing e-commerce metrics to enhance sales performance and customer experience.
● Key Achievement: Improved project delivery efficiency by 70% through streamlined Agile processes,
improvement of data quality, and real-time dashboards for progress tracking.
Clients: Motorola e Lenovo.
Tools: Marketo, Looker, Google Analytics, Adobe Analytics, Data Slayer, DOMO, Inside, JIRA, Confluence, Miro, Figma,
Scrum, Kanban
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Senior Project and Product Manager
Valtech (Remote) | May 2023 – May 2024
Led end-to-end management of IT projects using Agile methodologies, ensuring alignment with client
objectives and timely delivery.
● Managed cross-functional teams (PM, UX/UI, Devs, BI) across multiple clients in the healthcare, finance,
and mining industries.
● Developed and maintained project roadmaps, sprint plans, and backlogs, ensuring efficient resource
allocation and risk mitigation.
● Delivered a scalable educational platform for Becton, Dickinson, and Company, integrating APIs with SAP,
Marketo, and Amazon Web Services.
● Key Achievement: Improved project delivery efficiency by 20% through streamlined Agile processes and
real-time dashboards for progress tracking.
Clients: Sanofi, GSK, BD, Bayer, Zoetis e CBMM
Tools: Salesforce, Marketo, JIRA, Confluence, Miro, Figma, Scrum, Kanban
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Head of Digital
DaX Digital Assets & Xperience | January 2022 – February 2023
Spearheaded the development of Web3 projects, including an NFT marketplace and ESG-focused carbon
token initiatives.
● Conducted data analysis to identify market trends and optimize project strategies, resulting in a 15%
increase in user engagement.
● Created interactive dashboards using Google Data Studio to visualize key performance metrics and drive
data-informed decisions.
● Managed budgets, timelines, and resources for high-impact digital projects, ensuring alignment with
business goals.
Tools: Trello, Google Analytics, Google Data Studio, HubSpot, Mailchimp, Miro, Notion
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Project Lead
Casion Tech Goodies | January 2020 – December 2021
Directed IT projects for clients in the beverage, entertainment, and e-commerce industries, utilizing Agile
frameworks (Scrum, Nexus).
● Delivered an HR automation app for Heineken, integrating APIs with SAP, UiPath, and Azure to streamline
employee workflows.
● Analyzed project performance data to identify bottlenecks and improve delivery timelines by 25%.
● Collaborated with stakeholders to define project scope, prioritize tasks, and ensure alignment with business
objectives.
Clients: Heineken, Catho, Bunge, Spotify, Adidas, TCL, Santander, Pepsico
Tools: Salesforce, JIRA, Figma, Magento, Umbraco, Affinity
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Campaign Manager
Global Savings Group | May 2018 – January 2020
Designed and executed B2B digital marketing strategies, including SEO, CRM campaigns, and influencer
marketing.
● Analyzed campaign performance data to optimize ROI, achieving a 30% increase in conversion rates.
● Developed GDPR-compliant email marketing strategies, improving customer engagement by 20%.
● Conducted competitor analysis to identify market opportunities and refine marketing strategies.
Tools: Salesforce, Google Analytics, Tableau, Asana, Sublime Text
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Social B.I. and Social Media Strategist
Santa Clara - Agência & Consultoria de Comunicação | June 2017 – May 2018
Established the Social Business Intelligence division, creating custom KPIs and dashboards to track client
performance.
● Managed digital CRM strategies and influencer campaigns for clients of the pharmaceutical, beverage, and
agribusiness sectors.
● Produced B2B and B2C events, increasing brand visibility and customer engagement by 25%.
Clients: Eurofarma, Outback, Cervejaria Colorado, Tokio Marine, Dona Benta
Tools: Google Analytics, Google Data Studio, Mailchimp, Hootsuite, HubSpot
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Education & Certifications
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Professional Scrum Product Owner (PSPO) | Agile School | 2023
Organizational Leadership | Escola Conquer | 2022
Professional Agile Leadership Essentials (PAL-E) | Agile School | 2021
Scaled Professional Scrum (SPS) | Agile School | 2021
Marketing MBA | FUNDACE - USP | 2013
Marketing Management MBA | INPG - FURB/SC | 2009
Technical Skills
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Project Management Tools: JIRA, Confluence, Trello, Asana, Miro, Monday
Data Analysis & Visualization: Google Analytics, Tableau, Google Loooker, Microsoft Excel, Adobe Analytics
CRM & Marketing Automation: Salesforce, HubSpot, Marketo, Mailchimp
Design & Collaboration: Figma, Affinity, CorelDRAW, Photoshop, Illustrator
Languages
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Native Portuguese
Fluent English
Basic understanding and speaking for communication Spanish
Key Achievements
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Delivered a 20% improvement in project delivery efficiency through Agile process optimization and real-time
dashboards.
Increased user engagement by 15% for Web3 projects through data-driven strategy adjustments.
Improved HR workflow efficiency by 25% for Heineken via automation and API integrations.
Boosted email marketing conversion rates by 30% through GDPR-compliant strategies.
Improved project delivery efficiency by 70% through streamlined Agile processes, improvement of data
quality, and real-time dashboards for progress tracking.
Personal Social Project
Creator at Baleia Rosa | April 2017 – Present
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Founded and developed the “Baleia Rosa” project, a social initiative promoting mental health awareness and
psychological support.
Grew the project to over 350,000 followers across social media platforms (Facebook, Instagram, Twitter).
Published a book titled “Você Está Espalhando O Bem?” (Buzz Publishing, 2017).
Featured in national and international media outlets for impactful social contributions.
