Amy Nacimiento

Summary

Dynamic marketing professional who collaborates with multiple stakeholders to develop strategic marketing and communication plans that align with the company's business initiatives.

Professional Highlights

Marketing and promotionsCustomer relationship management
Account managementProject management
Strategic media placementEmail marketing
Channel strategyMicrosoft Office Suite fluency

Accomplishments

Hired, trained and managed a team of successful marketing managers and specialists to place media at 80% under budget and 105% above goal.
Conceptualized and launched the San Diego Zoo's Fanta 2-Liter marketing campaign, which led to a 31% sales increase.
Launched aggressive Hispanic growth plans that increased Coca-Cola Classic sales 5.6% over previous year.

Experience

Volunteer Program Consultant Oct 2011-Current
ST. MEL ELEMENTARY SCHOOL － Woodland Hills, CA
Developed and managed school's first formal staff to parent electronic communications system to distribute news and volunteer information.
Designed and managed weekly e-web newsletter to parents and staff.
Organized fund raising events, class events, field trips and holiday projects.

Stay at Home Parent September 2006 to September 2011

Operational Marketing Manager November 2002 to September 2006
COCA-COLA NORTH AMERICA － Los Angeles, CA
Created and executed exceptional local and customer brand introductory plans that resulted in incremental volume, including:
Coke with Lime +35% vs. prior quarter.
Coca-Cola Fridge Pack +77% vs. prior year.
Created marketing communication, strategic development and program implementation for Sprite and Fanta, which lead to volume increasing 28% vs. prior year.
Developed, implemented and measured marketing programs to increase brand awareness, volume and profit.
Lead local extensions of national programs, Hispanic marketing programs, promotional packaging.
Managed division relationship with The San Diego Zoo, NCAA, NASCAR, NHRA and LEGOLAND.
Established and exceeded marketing objectives to build consumer awareness and Coca-Cola and partner equity, drive partner and retail traffic, build long-term professional relationships and achieve established success criteria.
Created brand plans with Coca-Cola Bottling Company to increase product availability, merchandising, price realization and store space (One More on the Floor, La Tienda Coca-Cola).
Determined and executed local marketing funds (Company and Bottler) and operational marketing budget to develop division programs that provided differentiation in the marketplace and incremental volume.
Directed outside agencies to support product launches, sampling programs, radio remotes, creative development and production (Sprite Remix, Fresca Flavors).
Fulfilled all consumer programs to include project time-line and rules development, contracts, communication and approval process, success metrics, tracking and feedback tools.

Division Marketing Services Manager, Southern California Division January 2001 to November 2002
COCA-COLA NORTH AMERICA － Los Angeles, CA
Managed the media buying and media promotions department for the Southern California Division.
Trained, developed and managed four media professionals to succeed in creating media merchandising promotions for retail and presence accounts to increase Coca-Cola volume.
Lead department to purchase television, cable, radio, outdoor and print at 80% of budget and over goal to 110% of gross rating points.
Developed media plans with planning agency by product and consumer demographics based on Nielsen market analysis.
Analyzed, negotiated and executed contracts, sponsorship packages and annual marketing programs with Coca-Cola marketing partners and properties.

Division Marketing Services Manager, Ohio/Kentucky Division August 1999 to January 2001
COCA-COLA ENTERPRISES － Cincinnati, OH
Managed the marketing services department for Ohio and Kentucky.
Activated media and contracted radio remotes to enhance promotions and gain in-store activity.
Trained, developed and managed two marketing services professionals.
Developed and implemented marketing programs and promotions with sales centers, retailers, the media and marketing partners for seven Ohio and Kentucky markets.
Purchased television, radio and outdoor media under budget and over goal with annual budget of $4MM.

Marketing Services Specialist August 1996 to June 1999
COCA-COLA ENTERPRISES － Los Angeles, CA
Created local and national promotions with Coca-Cola bottlers and the media for marketing asset partners such as NASCAR, LEGOLAND, and LA Dodgers.
Developed marketing and promotions programs for Coca-Cola partners including ski resorts, amusement parks and retailers in eight California markets.

Education

Bachelor of Arts, English, University of California － Santa Barbara
oEducation Abroad Program, Germany

MBA, Loyola Marymount University － Los Angeles
oCore courses completed.