Amy MacCulloch--
University of Canberra Public Relations Graduate
Education
Google Digital Marketing Certificate, 2018.
HubSpot Inbound Marketing Certification, 2017.
Hubspot Social Media Certification, 2018
Bachelor of Public Relations Degree, University of Canberra, 2012.
Work Experience
Freelance social media marketing manager, remote, January 2018- present.
Role: providing expert social media marketing services for females in business. I
specialize in Facebook, Instagram and Pinterest Marketing. I also offer email marketing, blog
management and SEO.
Quality Care Pharmacy Program, Pharmacy Guild of Australia, Contract Customer Support Officer, July 2017- December 2017
Role: supported over 5,000 Pharmacies in Australia to ensure they meet Australian Standard by becoming accredited with the Quality Care Pharmacy Program.
KPMG, Contract Resource Coordinator, January 2017– June 2017.
Role: I assisted with the workforce planning of all resources across the whole of Advisory in Australia. I gave support to the business at all levels, from Graduates through to Partners, on a daily basis.
Key achievements: updating and ensuring data is accurate with scheduling tool (Retain), negotiating and resolving internal conflicts when resourcing for projects, managing and monitoring functional mailboxes (State/National inbox), responding to internal staff on all queries in a timely manner, managing and processing scheduling requests submitted by a variety of stakeholders, proactively following up items that may impact schedule accuracy, identify upcoming conflicts, and performing ad-hoc administrative tasks when requested.
Lifeline Australia, operations and services administration officer, October 2016- December 2016.
Role: assisting in coordination of meetings with internal and external stakeholders, providing general administrative support, providing executive support to the COO and liaising with stakeholders on behalf of the OST team.
Key Achievements: cleared up a backlog of documents by checking, scanning and destroying them and liaised with members of an important Lifeline committee in order to set up their very first board meeting.
Aspen Corporate Health, temporary project officer, May 2016- July 2016.
Role: assisted in administration for the company’s immunization project. My duties included scanning and filing confidential documents, inputting data into Excel, building spreadsheets and creating invoices on Xero.
Key Achievements: consolidation of administration skills, working to deadlines in a team environment, effectively communicating with other team members to resolve issues.
Bang PR, part-time intern, March 2014- August 2014.
Role: assisting writing media releases, conducting desk-based research, organizing media send-outs, compiling media lists, building spreadsheets, monitoring press clippings. Working with brands such as: Universal Sony, Luna Park, Tattsbet, Ferrari and Vivid Sydney.
Key Achievements: consolidating PR skills and working to deadlines in a dynamic business environment.
RSM Chartered Accountants, casual administrative assistant, 2009-March 2014; August 2014 – Apr 2016.
Role: assisted in transitioning the business from hard copy to electronic file storage, other general administrative tasks.
Key Achievements: meeting specific deadlines with regards to transitioning the business into an electronic operating environment; working effectively with the team by regularly communicating progress and issues encountered during the changeover.
Skills/Capabilities
Written and Verbal Communication Skills- Strong written communication skills as evidenced by medical transcription editing, performance in university level assignments (essays, news articles, media releases, public relations plans) and work completed; an accomplished verbal communicator having performed consistently well in university level presentations (receiving credits and distinctions).
Research /Analytical Skills- Understanding and application of required research skills in a public relations environment, for example, the ability to research competitor activity and ability to research the media environment.
Technological Skills – Advanced skills in Windows, Microsoft Excel, Word, PowerPoint and Outlook; expertise in social media platforms such as Facebook, Instagram, Twitter, Pinterest.
Reliability - At all times I can be relied upon to do what is requested of me within the work environment.
