Amy L. Cocke
Phone:-
Email:-
Work Experience:
Content Marketing Strategist
April 2014-present
Wrote and edited web content to help clients reach marketing goals
Developed editorial calendars for client blogs and social media accounts using HubSpot,
Coschedule, Hootsuite, Buffer, and Basecamp
Tracked performance of social media posts through analytics software
Researched potential keywords using Google Adwords and Trends for website copy and
blog posts to optimize search engine rankings
Advised clients on appropriate social media platforms to improve client’s web presence
Monitored social media to provide good customer service and public relations
Master Writer
October 2013-March 2014
ASEC International
Lexington, SC
Assigned up to 50 projects a day to writers and managed workflow to ensure all work
was completed on time and by the most capable writer
Edited writers’ projects to keep product quality above requirements in service level
agreement
Trained new writers to conform to writing standards for high scores and ensure they
were good fits for the company and type of work
Completed reports to provide management with details of work completed by the team
for billing purposes
Developed reporting and training materials to create standardized methodologies
Copywriter
October 2012-June 2013
ASEC International
Lexington, SC
Wrote and edited website copy that consistently passed the customer’s quality standards
of 90% or above
Assisted writers with their projects to boost quality scores and ensure on-time delivery
Contributed posts to company blog to demonstrate knowledge and abilities of the writing
team for marketing purposes
Maintained some social media accounts to exhibit the talents of the company’s
employed writers and help recruit writers to the team
Content Editor
June 2013-October 2013
Self-Employed
Elgin, SC
ASEC International
Lexington, SC
Wrote and edited content for websites according to customer-provided style guides,
approximately 10-12 projects a day
Researched industries to find common terminology and services offered in order to lend
authority to businesses when provided information was deficient
Assisted with training of new writers so the team leader could complete other duties
Business Development Representative
March 2012-October 2012
Wray Automotive
Columbia, SC
Set appointments to increase sales team’s number of engagements per day
Called unsold customers to learn why they did not purchase, and to soothe ill feelings
toward the company, if necessary
Assisted finance director and general manager with gathering information necessary to
completing transactions
Responded to Internet inquiries to convert web searchers to buyers
Monitored CRM to ensure sales team was completing their work properly
Content Writer
May 2009-December 2011
Demand Media Studios
Santa Monica, CA
Researched topics related to articles assigned
Wrote and self-edited how-to and about articles on subjects including pet care,
careers, and technology
Certifications:
HubSpot Academy Inbound Certified – 2016 | VinSolutions CRM Sales Person – 2012 |
VinSolutions CRM Business Development Agent – 2012
Technical Skills:
Microsoft Office - 10+ Years | Windows XP, Vista, 7, 8, 10 - 10+ Years | Mac OS X - 3 Years
Other Experience:
I also have more than four years of experience in barn management and teaching horse-back
riding lessons and camps. During this time, I developed promotional events for the lesson
program that doubled the number of enrolled students.
Education:
University of South Carolina, Columbia
B.A. in English with a Writing Emphasis, Cognate in Business
Continuing Education:
American Writers & Artists Inc. - Accelerated Program for Six-Figure Copywriting
Copyblogger - Authority
Copyhackers - Conversion Copywriting 101
