Amy Campbell
- •-• Remote • https://www.linkedin.com/in/amycampbellofficial/
PAID SEARCH SPECIALIST | SEM | Google Ads | Performance Marketing
I’m a data-driven Digital Marketing Specialist with expertise in SEM and SEO. I’ve managed Google and Microsoft Ads for
$100K-$400K monthly budgets and conducted SEO site audits to improve visibility. I’ve also set up email marketing
funnels and have foundational Paid Social knowledge. I’m thorough, passionate about learning, and driven by results.
WORK EXPERIENCE
Digital Marketing Specialist
March 2024 – February 2025
Adlucent/BarkleyOKRP · Remote
● Managed and scaled Search, Shopping, and PMax campaigns for clients ranging from small cosmetic
dermatology brands to enterprise ecommerce clients with $400K+ in monthly ad spend.
● Conducted in-depth analysis of Matched Search Queries to identify new keyword opportunities and implement
negative keywords, resulting in a reduction of irrelevant traffic and improved campaign targeting.
● Performed high-level and granular performance analysis using Adlucent’s DeepSearch, Google Ads, Bing Ads,
Adobe Analytics, and Data Studio.
● Reviewed historical performance data to identify underperforming strategies that were not meeting key KPIs.
Shared insights to internal teams, leading to smarter budget allocation, more effective bid strategies, and new
testing opportunities.
● Restructured underperforming campaigns, optimizing account structure and bidding strategies to improve
Google’s machine learning capabilities, resulting in better targeting of high-converting users.
● Collaborated with clients and internal teams to align on short and long-term goals while balancing multiple KPIs.
● Analyzed seasonality, search demand shifts, and consumer behavior, refining bids and budget allocations to
maximize efficiency.
● Refined ad copy and creative messaging to enhance relevance, increase CTR, and drive higher conversion rates.
● Conducted audits of existing Google Ads campaigns, restructuring ad groups, keywords, bids, and ad copy to
align with Google’s best practices and improve overall performance.
● Created performance reports with actionable insights and recommendations, presenting findings in weekly client
calls to discuss campaign optimizations and strategic adjustments.
Digital Strategist • SEM • SEO • PPC • Email Marketing
Sept 2023 – March 2024
Freelance · Denver Metro Area, CO · Remote
● Conducted on site SEO Analysis of sites, checking for proper Title and H1 Tags, Meta Descriptions, Content and
Keyword Density, Alt Image Text, & Response Code.
● Set up and optimized an email marketing funnel using Kartra, streamlining automated workflows to nurture
leads and improve engagement.
● Built, managed, and redesigned WordPress and Wix websites, using Yoast SEO to improve on-page optimization
and improve search rankings.
● Used SEMrush and Moz to research competitors’ link profiles and organic SERP presence.
● Built out new Google Ads Campaigns implementing proper account structure and adhering to industry best
practices. Conducted competitive keyword research, targeted keyword lists using precise keyword match types,
and strategic use of negative keywords.
EDUCATION
University of Colorado Boulder, Boulder, CO
Bachelors in Integrative Physiology
Sept 2016 – May 2020
SOFTWARE & SKILLS
Google Ads, Bing Ads, Google Analytics, Google Editor, Google Tag Manager, Adobe Analytics, Google Sheets, Microsoft Office
Suite (Word, PowerPoint, Excel), SEMRush, Moz, Wordpress, Wix, Adobe Photoshop, Kartra, ScreamingFrog, Make.com
