Amy Abrahams | Freelancer Resume

Contact- Amy Abrahams www.linkedin.com/in/amyabrahams (LinkedIn) Digital Project Manager - Digital Marketing Management - Systems & Processes Optimization Cape Town Area, South Africa Top Skills Summary Digital Marketing Social Media Public Relations Languages Afrikaans A data driven, open minded, and creative digital project manager with over 10 years of progressive experience in account, project and brand management. Experience includes agile project management methodologies, brand & marketing strategy, process & systems optimisation. Experience working on both national and international brands. Certifications UCT GSB Project Management UCT GSB Finanacial Management Public Relations Degree Experience Publicis Groupe Freelance Project Manager (Nedbank & Distell Account) July 2019 - Present HALCYON PUBLISHING LLC Project Manager February 2019 - June 2019 (5 months) Global • Project management for the Digital Strategy team (including Creative Services, Web, and Digital) from inception through to completion. • Develop and execute project scopes, timelines, workflow and resource plans. • Lead complex and/or larger projects while also being on top of day-to-day deliverables. • Develop and implement new workflow and Project Management platform & onboarding of new team members to these platforms. • Implement QA process to ensure all deliverables are approved before going live. • Produce and maintain project documentation, meeting notes, status reports, approval and updates, and final content/project in the project platform • Drive and follow-up with the project team to meet the agreed-upon timelines, maintaining the critical path • Construct clear, concise, and written and verbal communications that provide the details required for project stakeholders. Page 1 of 11 • Assess the business, identify new opportunities, and promote growth where possible • Onboard new hires Oliver + MORE Digital Project Manager May 2018 - January 2019 (9 months) - Specialising in digital localisation for global brands such as Unilever - In-depth understanding of AEM and various specialised platforms such as TAB (Unilever) - Digital and technical project lead focusing on content and localisation thereof for global markets - Technical ability to manage large scale digital projects working alongside a global team on various global brands - Budget Management - Team Management - Network Management - working with uStudios globally on various projects - Briefing and coordination of large digital builds for large coroporates - Web content management - Understanding complexities for various global markets and how it translates into digital platforms for each brand - Adapting global brands in accordance to CrownPeak Liquorice DigitasLBi Freelance Project Manager April 2018 - May 2018 (2 months) Cape Town Area, South Africa • Oversee the production of digital media including videos, website development, online advertising, and email marketing. • Take briefs from clients and foster long-lasting relationships with them. • Ensure all clients are updated on the delivery of digital campaigns. • Create concepts and designs for new digital projects. • Coordinate with project directors to guarantee the workflow, documentation, and design standards are being upheld. • Prepare accurate status reports. • Identify any issues and resolve them in a timely manner. • Direct a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision. • Provide cost estimates and quotations, and monitor budgets. • Ensure all content is on brand and meets client’s requirements. Page 2 of 11 MPULL Freelance Senior Account Manager March 2018 - April 2018 (2 months) Cape Town Area, South Africa • Manage client relationships and the executions of theirs marketing strategies, meet with client several times a month and be in constant contact with the client. • Make sure the client's strategy and tactics are executed on time and aligned with their goals while constantly analysing and proactively optimising client programmes within Hubspot. • Establish and maintain a good working relationship with all clients, agency partners, and internal team members i.e. Strategy, Creative, project managers and all shared team members. • Ensure campaign delivery through our project management system, make sure all deadlines are met and mitigate risk and billing issues. • To ensure the tactics you are implementing are of high quality and timeous while ensuring that all items we are contractually bound to deliver are delivered. • Manage campaign process from client briefing and/or strategy interpretation through to execution of the strategy– interpreting client brief and aligning with global strategic approach (where necessary). Briefing internal departments and managing work-flow by ensuring that tasks that have be assigned to team members are executed in accordance with the primary objective in mind. • Illustrate your strategic thinking by working with the strategist by executing, managing and advising on strategies developed and make sure they are delivered within budget and timeframe. ninety9cents Freelance Client Service February 2018 - February 2018 (1 month) Cape Town Area, South Africa • Managing briefs between internal teams. • Managing CE's. • Forming an integral part of the client service team in order to ensure that briefs are adhered to and Client Brand is always of utmost importance. • Ensuring that appropriate timings are adhered to. • Ensuring that all internal processes are strictly followed and adhered to. • Managing multiple stakeholders at once. Ogilvy & Mather Page 3 of 11 Freelance Client Service October 2017 - January 2018 (4 months) Cape Town Area, South Africa • Own and manage the client relationship on your primary account allocation. • Grow and foster a culture of creativity and collaboration within the agency team allocated to your primary account and projects. • Effectively handle all aspects of client communication at a Marketing Manager and Brand Manager level on the primary account and allocated projects. • Support the BUD/MP on allocated projects, including managing and growing the client and agency relationships. • Share knowledge, trends and category insights with client and agency teams on your accounts and projects. • Development of Key Client Growth plans and quarterly forecast support. • Managing the project team (account support, strategy and creative) and workflow. • Meeting overall profit margins, targets and farming targets assigned to the account. • Oversight, reporting and quality control of teach project and the primary account. • Develop and implement approach and process (in support of the overall company process). • Implement internal processes to improve efficiency on each project. • Quarterly and weekly forecast on revenue and farming (new business on current accounts) potential within each active project. • Actively implement agency standards, directives and process in day to day activities • Drive the development of case studies and PR material for each big project, driving agency equity and credentials for the agency within each project. • Ability to scope and negotiate fees on the account with the support of the Client Service Director and/ or Business Unit Director. • Financial management on your accounts and projects which includes debtor’s management, new business development and general financial activities on your accounts. • Co-ordination and integration of meetings, presentations and workshops with client or internally for agency. Goldie London Digital Marketing Manager - Contract August 2017 - October 2017 (3 months) Page 4 of 11 • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. • Design, build and maintain our social media presence. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies. • Plan, execute, and measure experiments and conversion tests. • Collaborate with internal teams to create landing pages and optimize user experience. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Instrument conversion points and optimize user funnels. • Collaborate with agencies and other vendor partners. • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Liquorice DigitasLBi 1 year 1 month Account Director (Distell Luxury Portfolio) December 2016 - August 2017 (9 months) Stellenbosch Heading up the Liquorice Distell team based in Stellenbosch – lead a full team of resources to meet client briefs and requirements. Manage overall agency /client relationship providing strategic input while guiding teams towards the achievement of client objectives Create effective digital strategies and work collaboratively with the planning and creative teams to develop and execute digital strategies Manage program execution and financial performance while ensuring that overall strategy is sound and on point Build teams, think strategically and develop successful client-agency relationships Ensure tactical alignment with stated goals, objectives and strategy Prioritize & set expectations on key deliverables Utilize sound project management processes and tools to instill project management discipline and work collaboratively with other team members Effectively manage projects to deliver on Cost, Quality, and Timing targets Build strong, long-term client relationships and maintain frequent contact Suggest, design and implement digital projects to increase customer ROI Page 5 of 11 Address client queries effectively and in a timely manner Optimize web content Present social media strategies to clients Report on web performance metrics Analyze digital campaigns success Stay up-to-date with digital technology trends Account Management & Web Producer (Project Work) August 2016 - November 2016 (4 months) Cape Town Area, South Africa Coordinating internal resources and third parties/vendors for the flawless execution of projects Ensuring that all projects are delivered on-time, within scope and within budget Ensuring resource availability and allocation Management of various web/CRM based projects with a strong social media focus Campaign development and strategic framework Social Media Implementation and Management Identifying tactical opportunities to implement on social media Social audience targeting and segmentation framework Real time social media content generation and posting Paid Media across social and digital space Mobile and CRM integration Content authoring Social Media Content Strategies and Implementation Compile pre/post analysis of campaigns (own reporting and present back to senior clients) Database Management and Segmentation Copy-writing Concept and technical project lead Testing and Quality Assurance Engagement strategies for leading brands MWEB Digital Marketing October 2015 - August 2016 (11 months) Plan and execute all web, SEO/SEM strategies and display advertising campaigns Page 6 of 11 Measure and report performance of online marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Liquorice DigitasLBi Account Manager March 2015 - September 2015 (7 months) Management of various web/CRM based projects with a strong social media focus Campaign development and strategic framework Social Media Implementation and Management Identifying tactical opportunities to implement on social media Social audience targeting and segmentation framework Real time social media content generation and posting Paid Media across social and digital space Mobile and CRM integration Content authoring Social Media Content Strategies and Implementation Compile pre/post analysis of campaigns (own reporting and present back to senior clients) Database Management and Segmentation Copy-writing Concept and technical project lead Testing and Quality Assurance Engagement strategies for leading brands Quirk Account Executive Page 7 of 11 December 2011 - February 2015 (3 years 3 months) Account Executive Experience and Responsibilities: - Responsible for day to day client communications, conflict resolution, and compliance on client deliverables and revenue - Reviews all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and client expectations are met - Ensures that client issues are dealt with in an efficient manner, informing the Account Director or Managing Director of any problems that may arise - Process all financial items per client whilst maintaining a budget - Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project - Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable - Aware and in pursuit of opportunities for account growth and new business, involving the Account Director - Communicates the client's goals and represent the client's interests to the team - Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations - Understanding of company capabilities and service, and effectively communicates all offerings to the client - Reports to the Account Director, providing regular input on all account activity, including status and call reports on a weekly basis Quirk Account Manager January 2013 - January 2015 (2 years 1 month) Cape Town Page 8 of 11 Account Management Experience and Responsibilities: - Efficient financial management of client budgets and the various projects which fall within their annual budget - Writing accurate and insightful production briefs for studio - this is across various departments from SEO to Engineering - Writing technical requirement documents for various digital builds, this requires a firm understanding of how developers work inclusive of their different languages - Understanding and delivering on client briefs and expectations, this includes effective expectation management especially when it comes to budgets and timelines - Providing post campaign reports and insights - Identify future opportunities for my portfolio and business at large - Ensure studio is inline with brand strategy and objectives, even if an idea is great it may not be appropriate for a specific brief, this allowed me to then sell in new business and challenge the team to answer the originating brief - Broad understanding of all communication disciplines especially coming from a PR background but its not limited to digital, understanding of BTL, ATL and TTL - Understanding of UX and end user requirements to ensure campaigns are effective - Understanding of Search Engine Optimisation and Conversion - Knowledge of content management systems and the ability to upload own content accurately M&C Saatchi Abel Account Executive September 2011 - December 2011 (4 months) - PR strategies Page 9 of 11 - Develop and implement test strategies - Online PR and PR SEO - Writing skills - across industries - Event co-ordination and planning - Project Management - Crisis Management evly.com PR and marketing November 2009 - 2011 (2 years 2 months) - PR and Marketing strategies - PR and Marketing management of a small team - Develop and implement test strategies - e-marketing - online PR and PR SEO - Strong writing skills - Manage and contribute to company blog and company brand on all social media platforms - Event co-ordination and planning - Project Management - Design (for newsletters, website, and external use requirements inline with design department) - Crisis Management Springleap.com PR, social media and marketing November 2008 - 2011 (3 years 2 months) - PR and Marketing strategies - Social media strategies and management - PR and Marketing management of a small team - Develop and implement test strategies - online PR and PR SEO - Strong writing skills (and verbal) - Manage and contribute to company blog and company brand on all social media platforms - Event co-ordination and planning - Project Management - Design (for newsletters, website, and external use requirements inline with design department) - Crisis Management Page 10 of 11 Crowdtech Holdings PR and marketing November 2008 - 2011 (3 years 2 months) - PR and Marketing strategies - PR and Marketing management of a small team - Develop and implement test strategies - e-marketing - online PR and PR SEO - Strong writing skills - Manage and contribute to company blog and company brand on all social media platforms - Event co-ordination and planning - Project Management - Design (for newsletters, website, and external use requirements inline with design department) - Crisis Management Education UCT Graduate School of Business · (2013 - 2015) Cape Peninsula University of Technology Public Relations, Public Relations Management Degree · (2007 - 2011) Page 11 of 11