AMRIT RADERAM
SEO Specialist | Web Analyst | Marketing Technologist
Inbound Marketing Nerd
2, Gaston Martin Street, Tranquebar, Port-Louis, Mauritius-
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in
Find me on LinkedIn
SUMMARY
As a versatile inbound marketing specialist with progressive experience
and proven accomplishments in the planning of digital marketing
strategies and optimization of PPC, social media and email campaigns,
my fortes are in line with the way the industry is maturing. Today, there
appears to be a huge demand for brand management and advertising
skills as well as the more technical skills and I have it all. I can be
analytical and convert raw data into actionable insights. I can also be
creative and flexible when it comes to more specific skill areas such as
resource & budget management. In all circumstances, I stick to a can-do
attitude with high professional ethics.
Skills
1. Digital Marketing Strategies
2. SEO / SEM / SXO
3. Advanced Web Analytics & Reporting
4. Conversion Rate Optimization
5. Marketing Automation
6. Online Tracking Solutions
7. Data Analysis
8. Budget & Resource Management
9. Marketing Technology Stack
10. UI/UX & Funnel Optimization
EXPERIENCE
Relation Call Ltd.
SEO Specialist / Web Analyst / Marketing Technologist | February 2018 - Present
● Participate actively in the development and optimization of online campaigns
(website development, PPC, email, social media campaigns, etc..)
● Conduct regular web diagnostics & SEO audits of managed websites
● Provide weekly and monthly reports on all monitored projects & campaigns
● Develop or complement digital strategies for monitored projects
● Lead on A/B/n tests to optimize conversion & retention rate
● Setup Marketing Stack for managed brands
● Track UI/UX trends and provide recommendations based on sites or
managed applications
● Setup tracking framework
● Administer real-time analytical dashboards for Directors
Taylor Smith Technical Ltd.
Web Analyst & Marketing Technologist | July 2017 - February 2018
Advising clients on inbound marketing, product management, user experience and strategies to improve
customer acquisition, conversion and retention rates.
● Websites & Campaigns Prototyping
● Search Experience Optimization
● Implemented POS through Google Analytics & Google Tag Manager (Offline Tracking)
● Conception and Optimization of Email Marketing, Social Media & PPC Campaigns
● Administering Analytical Dashboards
● Advanced Web Analytics reporting and recommendations
● A/B/n tests on all digital marketing campaigns for Conversion Rate Optimization
Linkopia Mauritius Ltd.
Web Analyst & Marketing Technologist | June 2015 - July 2017
● Planning and Monitoring of multiple projects which include website development and optimization
● Analyze performance of all marketing campaigns to identify the best opportunities for optimization
● Marketing Automation Strategies & Implementation
RADÉ
Linkopia Mauritius Ltd.
- Continue
Web Analyst & Marketing Technologist | June 2015 - July 2017
● Liaising with clients to determine KBRs & KPIs for projects
● Writing Functional Requirements Document
● Set-up Marketing Stacks for multiple clients
● Administer Analytical Dashboards (Google Data Studio)
● Growth of database for email marketing
● Optimization of Email, PPC and Social Media campaigns through the use of new technologies
● Conduct Retargeting campaigns using several SaaS
● CRO through A/B Testing & Multivariate Testing (Optimizely & Google Optimize)
● Optimization Of UX and UI through behavioral feedback
● Tracking framework implementation and monitoring
● CRM integration with 3rd party technologies
Linkopia Mauritius Ltd.
SEO Analyst | October 2014 - June 2015
● On-site and Off-site optimization
● Keyword Research to match content strategy
● Provide SEO support to relevant projects
● Implementation of link-building Strategies
● Weekly & Monthly traffic analysis and reporting
● Update of practices to match recent trends
● Online Reputation Management and Social Media Campaigns Optimization
● Google Tag Manager, Google Analytics, Google AdWords & Google Search Console
Education & Qualifications
● Google Analytics Individual Qualification
● Google Mobile Sites Certification
● Google AdWords Certification (In Progress)
● Postgraduate - Visvesvaraya Technological University, Bangalore - Computer Science & Engineering (B.E)
● 2004 - 2005 - HSC - Royal College of Port-Louis
● 1999 - 2003 - SC - Royal College of Port-Louis
RADÉ
