Amreen Bhujwala

Amreen Bhujwala Contact Address 5, Ladhani House, Bandra (West), Mumbai - 400050, Maharashtra, India Phone - Email-Twitter goonergurl20 Skills & Specialities Creative Writing, Sports Writing, SEO Content, Product Descriptions, Content Strategy, Content Creation, Social Media Marketing, Product Marketing, Email Marketing Professional Summary A dedicated and highly motivated professional with significant experience in content writing and editing across a number of verticals and formats, including web and newsletter content for technology companies; news stories, analytical and opinionated pieces for sports websites; content on email marketing, B2B marketing, and more. Work Experience 01/2018 - 05/2019 Sr. Content Marketing Associate, Constant Contact (Endurance International), Mumbai Was a part of a two-member team in India that works directly with our US Constant Contact peers • Writing weekly posts for the CTCT blog (main focus on email marketing content) • Complete ownership of SEO content for the blog • Assisting the Content Managers with blog planning and suggesting new content avenues • Conceptualization and execution of the first-ever Constant Contact webinar in India • Contributing to the Hints & Tips newsletter, as well as taking up ownership of a complete newsletter design overhaul 05/2016 - 01/2018 Sr. Product Marketing Strategist, LogicBoxes (Endurance International), Mumbai • Complete ownership of the LogicBoxes website + blog • Successfully worked on and launched the revamped LogicBoxes present website • Conceptualized and executed various Product Launch campaigns • Managed monthly operations including Promo Launches, working on content for the blog/website/press releases • Designed and executed several LinkedIn and Google AdWords campaigns for various products • Worked with various Account Managers to design and set-up promotions for all clients/partners • Complete ownership of Email Marketing – Designed a completely new strategy to suit the LogicBoxes’ business model Notable Product Launches: G Suite by Google Cloud, Weebly, WordPress Hosting + WordPress Lite. Worked on the entire product launch right from conceptualization to executing a 360-degree launch plan for all products. 09/2015 - 04/2016 Social Media Manager, Isobar, Bengaluru • Complete ownership of online activities for two Myntra Fashion Brands – Anouk and Dressberry. • Planned and successfully implemented campaigns from the ground up across the digital medium, that included social media plans, concepts, ideas, creative requirement, tech and development needs. • Designed and executed social media-specific campaigns like Contest sites/Facebook campaigns to help build brand awareness and engage people/readers. • Managed day-to-day operations including conceptualizing the social content calendar, coordinating with the team, writing editorial copy, planning contests, etc. • Monitored effective benchmarks for measuring the impact of social media programs, and analyzed, reviewed, and reported on the effectiveness of campaigns. Project: All About You from Deepika Padukone in association with Myntra (October 2015) Worked on entire brand development from conceptualization to executing a 360-degree launch plan for Deepika Padukone's brand in association with Myntra. 09/2013 - 03/2015 Sr. Editor & Analyst, Sportskeeda, Bengaluru • Timely editing and publishing Football and WWE articles • Managed a team of 25+ interns • Suggested article ideas and coordinated with online writers • Maintaining Sportskeeda’s social media channels (Facebook and Twitter) • Maintaining site traffic and constantly monitoring Google Analytics • Managing content generation and curation for WWE 03/2012 - 09/2013 Community Evangelist, BigRock (Previously Directi, now Endurance International), Mumbai • Handled the content ideation and creation process for the blog • Managed social media profiles (Facebook, Twitter, YouTube, LinkedIn) as well as Online Reputation Management of the brand • Handled ideation and execution for various social media campaigns • Handled email marketing campaigns • Increased engagement rate of the brand by implementing Facebook ads and sponsored stories • Worked with Google Analytics and Sponsored ads on Google to increase reach and target relevant new customers • Increased brand’s reach on Twitter whilst maintaining a steady Klout score • Responsible for content generation and helped build brand persona using the latter Education- University of Mumbai Masters Degree, Psychology- University of Mumbai Masters Degree in English Literature and the English Language- Rizvi College Bachelors of Mass Media (with a special focus on Print Journalism) Powered by TCPDF (www.tcpdf.org)