Amr M. Ali
Career Objective
A marketing management professional with 20 + years of experience in Strategic Marketing for organizations of repute, adept at leveraging growth initiatives additionally possessing exposure in varied marketing functions online and offline , in quest of a challenging position in an organization that provide opportunities to align accrued acumen towards a mutually fulfilling growth path.
Professional certifications
E-Marketing Diploma September 2015
E-Marketing Egypt Training &Consultation
Academic certifications
Master of Business Administration (MBA) April 2003
Arab Academy for Science, Technology & Maritime Transport
Advanced Management Institute
Major: Marketing
GPA: 3.49/4
Education
1995 – 1999Faculty of Commerce (English Section)
Cairo University, B.Sc. of Science, Accounting Major
Professional experience
Feb. 2021 – Present, EGC Group | Industry Type: FMCG, Plastic Recycling
Marketing Manager.
Major responsibilities:
Oversee all marketing campaigns for the company
Develop and implement strategic marketing plans for products portfolio of the Group.
Implement strategy
Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
Represent the marketing team to cross-functional groups including product management, sales, or customer support
Updating senior Marketing Executive on the progress of marketing activities and reporting on the results of campaigns
Manage and coordinate marketing and creative staff
Lead market research efforts to uncover the viability of current and existing products/services
Collaborate with media organizations and advertising agencies
Brainstorm ideas for new campaigns
Coordinate with the sales team and other departments to produce effective strategies
Monitor current campaigns, ensuring their staff meets deadlines and completes necessary tasks
Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
Responsible and accountable for developing and executing Marketing strategies to deliver growth in accordance with the Group strategic plans.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Achieve satisfactory Return on Marketing Investment in relation to present standards and industry and economic trend.
Measure and report performance of all digital marketing campaigns.
Identify trends and insights, and optimize spend and performance based on the insights.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Collaborate with agencies and other vendor partners.
Conduct Market research and SWOT analysis to analyze internal situation and external promotional activities and programs, and expectations for monthly sales and budgets.
Price Analysis of products to execute Sales Promotion according to the group profitable goals.
Create, sign off marketing briefs, ensuring the designs and messages meet the company standards.
Work alongside the sales development team and production department, to reach the marketing plan final framework.
Ensure effective control of marketing result, and take corrective action to guarantee that achievement of marketing objectives within designated budget.
Closely monitor and analyze sales volumes, market share trends and competitive activity.
Set the Marketing Department Full SOPs (Work flow, Processes & Procedures).
Oversee all communications, public relations and promotional activities selected to support the marketing strategy.
Track spending for all communication activities / bench-marking versus planned budgets.
Analyze and control expenditure to conform to budgetary requirement
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Build strategic relationships and partner with key industry players, agencies and vendors.
Conduct surveys on an annual basis to update information on the size of the market, Division of the market, the brand, and to meet the needs of the consumer and requested benefits.
Write and present reports to the higher Management.
Stay informed about marketing trends and monitoring industry changes to maintain firm's competitiveness.
Monitor market trends and identifying potential areas to invest upon consumer needs and competitors’ spending habits.
Work in line with the need to keep the brand in front of the target audience.
Feb. 2017 – Jan. 2021, El Araby Hospital | Industry type: Hospital Services
Marketing Manager.
Major responsibilities:
Develop and Execute the Marketing plan which include all strategies and activities throughout the year
Develop and implement Public Relation strategies to position the hospital as the best choice in the delta of Egypt.
Develop relationships with business and community groups to promote hospital services
Coordinate with the marketing team to monitor and analyze hospital media
Responsible of all marketing literature both electronic and paper based
Develop and distribute media advertisement that meet the marketing strategy of the hospital.
Plan and execute events as public awareness, campaigns and social responsibility projects
Prepare required budget in compliance with the marketing plan activities.
Sept. 2013 – Feb. 2017 , Telecom Egypt |
Senior International Marketing Analyst, International Affair Sector ,
@ HQ, Smart village
Major responsibilities:
Develop annual marketing plan & communication activities with its needed budget that supports achieving the company’s strategic business goals.
Conduct market research & analysis on existing markets & identifies new market opportunities.
Formulate, direct and coordinate marketing activities & tactics to promote the company’s products working with advertising and promotion agencies.
Conduct Promotional Plans for the International Services Sector through ongoing up selling to clients of new services provided by the sector while collecting the necessary Intelligent information on the international services market and submarine cables.
Establishing and developing international customer database.
Creating and developing all marketing materials as Brochures ,web site and attending seminars and exhibitions
Prepare a monthly press releases concerning international affair sector with the cooperation of the General Management Investor Relationship.
Establishing strong communication channel with existing customers and new prospect clients.
Monitoring news and articles and present daily report to the Marketing Manager.
Responsible for managing Social Media channels, and online replies to customers via linkedin.
Managing the Marketing Budget.
June 2010 – Sept. 2013 Telecom Egypt | Industry Type : Telecom
Senior Pricing Analyst, Marketing Sector.
Major responsibilities:
Prepare Pricing Models and Methodologies for TE Services.
Support in delivering and executing pricing offers.
Recommending suitable pricing strategies to Egypt market.
Analyzing the effect of different activities on revenue.
Assessing the impact of competition (mobile service providers)on our entity.
Monitoring customer’s value movement
Delivering ongoing monitoring and reporting for voice tariff and targeted offers.
Analyze price structure, usage behavior and other trends.
April 2007 – May2010 Egyptian Telephone Company (Quicktel) | Industry Type : Telecom
Senior Marketing Executive, Marketing Department.
Major responsibilities:
Prepare annual marketing plan and SWOT analysis.
Periodic review the Marketing Plan and update it according to the marketing situation.
Coordinate with Marketing and Media Agency for all type of Project under execution.
Perform competitive comparison.
Monitor distributors activities, and gaining feedback about the price and specification of competitive products.
Organize Events and Exhibitions. ( ICT 2009)
Establish an opinion survey to end customers regarding the telephone sets.
Analyze the survey results and present it to top management.
Develop Advertising Plan.
Report to the Sales and Marketing Manager the daily sales report
Analyze research data available, suggesting measures and activities for brand performance improvement.
Write down Brand Plans.
January 2004 – October 2005 KPMG, Kuwait | Industry Type: Business Consultant & Audit.
Consultant, Business Advisory Services (BAS) Department.
Major responsibilities:
Prepare a plan to offer marketing consulting services in the Kuwait market.
Prepare presentations on various service offerings, such as Customer Relationship Management, market studies, and feasibility studies.
Project assignment (MTC- Vodafone).
Prepare Pricing Models and Methodologies for MTC Services.
Prepare presentations on pricing strategies and competitive comparison.
Recommend suitable pricing strategies for the Kuwait’s market.
Analyze price structure trends for relevant product groups.
Review, improve and implement tools, templates and data sources.
Assist Consumer and Corporate Marketing Division in analyzing price changes and promotions in the market.
Perform analysis to assist the Product Development Division in pricing of new products, such as Cost Analysis, Marginal Analysis, Pricing Sensitivity Analysis, and Pricing Models.
Aug. 2002 – Dec. 2003 Toshiba, Egypt | Industry Type: Office Equipment
Marketing Executive, Marketing Department
Major responsibilities:
Assist in major marketing activities including strategy planning, budgeting, sales targets, managing distribution channels, marketing campaigns, etc.
Assist in developing quarterly marketing plans and SWOT analysis.
Perform competitors’ analysis.
Perform analysis of market and product/service offerings.
Monitor distributors’ activities.
Assist in preparing Advertising Plan.
Organize Events and Exhibitions related to company activities.
Follow up of sales teams and stores.
Monitor news and articles and present daily reports to the Marketing Manager.
Establish strong communication channels with clients.
Attend to dissatisfied customers with prompt resolutions of any production problem that may occur.
Develop surveys on after sale services, and analyze results.
Collect and analyze market data, identify opportunities and define industry status.
Advice, guide and train local sales force.
September 2000 – Aug 2002 Egyptian Company for Mobile Service (Mobinil)
| Industry Type : Telecom
Senior Customer Service Representative, Customer Service Department
Major responsibilities:
Handle customer complaints.
Answer customer inquiries regarding bills, technical inquires of the network and mobile sets setup.
Handle up-selling of new services
Act Team Leader during the last 8 months of employment, duties included:
Supervise and monitor Junior CSRs;
Prepare weekly and monthly team force schedule; and
Monitor and report the team’s SLA (Service Level Agreement).
Work related training
Selling skills training and workshop.
Presentation skills training and workshop.
Advanced customer handling training program.
Customer service training program.
Computer skills
Windows Office applications (MS Excel, MS Word, and PowerPoint.)
Net application
Oracle database System
SPSS.(Statistical Package for Social Sciences)
Marketing Plan Pro.
Python introductory
.
Other Skills
Excellent communication skills.
Self-motivated, and posses problem solving skills.
Hard worker & pro-active.
Able to work under pressure & team player.
High organizational skills.
Able to deal with different types of personalities
Languages
Arabic, Mother tongue.
English, Fluent.
personal information
Address: 27 Mabotheen city, Cairo University
Mob:-
Date of Birth:-
Military Status: Exempted
Marital Status: Divorced
E-mail-References.
Furnished upon request
