About Me
Dynamic and results-driven Digital Marketing Manager with over 8+ years
of experience in SEO, SEM, social media strategies, and paid search
campaigns. Proven track record of driving revenue growth, optimizing
conversion rates, and developing impactful digital marketing strategies
across various industries.
Work Experience
Amna Hunain
Sr. Digital Marketing
Manager
Contact
April 2023- Present
CodaPet - Remote
Sr. Digital Marketing Manager
Developed and executed SEO and SEM strategies leading to a 20% increase in organic traffic.
Created and managed paid search campaigns on Google Ads and social media platforms,
improving ROI by 15%.
Led influencer outreach and content marketing efforts, expanding brand awareness by 30%.
-
April 2021- Mar 2023
Surmawala Group of Companies
-
Digital Marketing Manager
www.linkedin.com/in/
amnakhatri-sem-manager/
Implemented and monitored SEO and SEM strategies that increased conversion rates by 20%.
Optimized email marketing campaigns using automation tools, improving open rates by 18%.
Managed content creation, blog development, and remarketing campaigns, boosting brand
engagement.
Karachi, Pakistan
Skills
SEO/SEM: Keyword research, link
building, on-page & off-page
optimization
Paid Search & Social Media
Campaigns: Google Ads, FB,
Instagram, Snapchat Ads
Tools: Google Analytics, Ahrefs,
SEMrush, Moz Pro, Hootsuite, Buffer
Email Marketing: Mailchimp,
SendGrid, Klaviyo
Platforms: WordPress, Shopify,
Amazon PPC, eBay PPC
CERTIFICATIONS
Jan 2019 - Mar 2021
Social Champ
SEO & SEM Specialist
Spearheaded SEO strategies that increased organic search rankings by 25% & boosted traffic
by 30%.
Developed SEM campaigns that led to a 20% improvement in conversion rates.
Optimized on-page and off-page SEO, and managed PPC campaigns on Google Ads,
achieving a 15% increase in ROI.
Analyzed competitors and adjusted strategies to enhance website performance and
keyword rankings.
Jan 2016 - Dec 2018
Aimhike Digital Marketing Agency
SEM Executive
Developed and executed successful SEM strategies for multiple clients, increasing lead
generation by 25%.
Managed paid search campaigns on Google Ads and Bing Ads, optimizing for conversions
and ROI.
Education
2019 - 2021
Muhammad Ali Jinnah University
Master of Business Administration - Marketing
Google Analytics for Beginners
Advanced Google Analytics
Semrush for Digital Agencies
AdWords Fundamentals
Specialized in market research, branding, digital marketing, and strategic planning to
drive business growth and team management
2012 - 2016
Sir Syed University Of Engineering & Technology
Bachelor of Engineering in Computer Engineering
Focused on software development, computer systems, algorithms, and hardware
engineering. Gained expertise in programming, troubleshooting, and system design.
