Amjad Ali

Amjad Ali Nationality: Pakistani Date of birth: 11/12/1978 Gender: Male  Phone number: (-  Email address:- WhatsApp Messenger:-  Skype: amjad.vehari2  Facebook: https://www.facebook.com/profileamjadali  Twitter: https://twitter.com/amjadxali  LinkedIn: https://www.linkedin.com/in/amjadxali/  Website: https://businesstravelbooks.com  Home: Mumtaz Bazaar Luddan Vehari Punjab Pakistan, 61100 Vehari (Pakistan) WORK EXPERIENCE Web developer CPD Online College [ 17/04/2014 – 05/03/2016 ] City: Newcastle Upon Tyne | Country: United Kingdom CPD Online College Throughout my career as a WordPress and Web Developer, I successfully delivered numerous projects for clients across various industries. My role involved creating custom WordPress websites, integrating WooCommerce for eCommerce solutions, and providing tailored web development services to enhance business growth. 1. Custom WordPress Website Development: I built dynamic and responsive websites from scratch, offering clients fully customized solutions to reflect their business needs. Each project involved careful planning and collaboration to ensure the final product aligned with the client’s vision. 2. WooCommerce Integration: For multiple clients, I developed and optimized WooCommerce stores, setting up payment gateways, product catalogs, and personalized shopping experiences. I focused on improving user journeys, leading to increased sales and customer retention. 3. Theme Customization: I extensively customized WordPress themes to match specific brand identities, ensuring a seamless blend of design and functionality. By modifying themes, I helped businesses stand out with unique, visually engaging websites. 4. Plugin Development & Integration: I successfully integrated various third-party plugins and developed custom plugins to meet specific client requirements, enhancing site performance and functionality. 5. SEO & Speed Optimization: Many of my projects included optimizing websites for search engines, improving visibility, and increasing organic traffic. Additionally, I ensured that websites were fast and responsive, providing a smooth user experience. 6. Web Maintenance & Security: After project completion, I provided ongoing maintenance and security services, ensuring that client websites remained up-to-date and protected from potential threats. Shopify Developer: Crafting Custom E-Commerce Solutions for Optimal Performance Tetralogicx (Pvt) Ltd. [ 08/10/2021 – 11/09/2023 ] City: Lahore | Country: Pakistan Guru Freelance In my role as a Shopify Developer, I specialized in creating and customizing e-commerce solutions on the Shopify platform. My focus was on building user-friendly and high-performing online stores that met clients' business needs and enhanced their digital presence. Key Projects Include: 1. Custom Store Design and Development: • Developed and launched bespoke Shopify stores tailored to clients' branding, aesthetic, and functionality requirements. • Designed custom themes and templates to deliver a unique and engaging shopping experience. • Utilized Shopify's Liquid templating language to create dynamic, responsive elements and enhance user interaction. 2. Feature Integration and Enhancement: • Integrated a variety of third-party applications and plugins, including payment gateways, shipping solutions, and marketing tools, to extend store functionality. • Customized core Shopify features such as product filters, search functionalities, and checkout processes to improve usability and increase conversion rates. 3. Performance Optimization: • Conducted performance audits to identify and address issues affecting store speed and efficiency. • Implemented best practices for code optimization, image compression, and caching to enhance store loading times and overall performance. 4. SEO and Analytics Setup: • Applied SEO best practices to boost store visibility and improve search engine rankings, including keyword optimization, meta descriptions, and alt text for images. • Configured Google Analytics and Shopify Analytics to monitor store performance, user behavior, and key metrics. 5. Client Training and Ongoing Support: • Provided comprehensive training for clients on managing their Shopify stores, including product updates, order processing, and content management. • Delivered ongoing support and maintenance to resolve technical issues and ensure smooth store operations. Digital media designer Digital Dream Works Freelance [ 21/11/2017 – Current ] City: Lahore | Country: Pakistan Guru Freelance In my previous roles, I successfully managed Google Digital Marketing campaigns and implemented strategies that drove significant results for e-commerce businesses. Below are highlights of my past work in these areas: 1. Google Ads Campaigns for E-commerce: I developed and optimized Google Ads campaigns, including Search, Display, and Shopping Ads, to boost online visibility and drive high-quality traffic to e-commerce websites. I strategically utilized keywords, product ads, and A/B testing to increase click-through rates (CTR) and maximize conversions. 2. Google Analytics for E-commerce: I integrated and managed Google Analytics to monitor customer behavior, track sales funnels, and measure key performance indicators (KPIs) such as conversion rates, bounce rates, and average order value (AOV). This data-driven approach enabled clients to make informed business decisions and optimize their online stores for better performance. 3. SEO and SEM Strategies: I applied Search Engine Optimization (SEO) techniques alongside Search Engine Marketing (SEM) efforts, improving organic search rankings and driving paid traffic to e-commerce platforms. This resulted in increased brand visibility, higher sales, and better overall website traffic. 4. Product Listing Optimization: For several e-commerce brands, I optimized product listings by incorporating high-ranking keywords, clear descriptions, and compelling images. This helped in improving the performance of both organic listings and Google Shopping Ads, resulting in increased product visibility and sales. 5. Remarketing and Retargeting: I implemented remarketing strategies using Google Ads and Analytics to engage users who had previously visited the e-commerce sites without making a purchase. This led to improved conversion rates as potential customers were encouraged to return and complete their purchases. 6. Google Merchant Center Management: I managed Google Merchant Center accounts to ensure product data feeds were optimized, compliant, and synced with Google Ads campaigns. This facilitated the seamless promotion of e-commerce products across Google Shopping, generating higher click-throughs and sales. Through these initiatives, I helped e-commerce businesses increase their online presence, optimize their marketing spend, and achieve sustainable growth in their sales and revenue. Video and motion picture editor Client From Uk hire me for work as a Freelance [ 07/01/2004 – Current ] City: Newcastle Upon Tyne | Country: United Kingdom Review Past work on YouTube In my previous experience as a Video and Motion Picture Editor, I worked with various clients to deliver professional and polished video content that aligned with their brand identity and vision. Below are highlights of my past work in this domain: 1. Corporate Promotional Videos: I edited promotional videos for corporate clients, ensuring that their brand messaging was clear and impactful. Using Adobe Premiere Pro and After Effects, I applied advanced transitions, sound mixing, and color grading to create visually appealing content that resonated with the target audience. 2. YouTube Content Creation: I helped content creators by editing YouTube videos, optimizing them for audience retention and engagement. By incorporating compelling intros, smooth cuts, and relevant overlays, I contributed to the growth of their channels, increasing viewer engagement and subscriptions. 3. Short Films and Documentaries: I have worked on several short films and documentaries, meticulously editing scenes to maintain narrative flow and emotional impact. Through close collaboration with directors, I ensured that every frame contributed to the story, with a focus on pacing, continuity, and scene transitions. 4. Motion Graphics and Animation: I produced motion graphics and animations for explainer videos, corporate presentations, and advertisements. By using After Effects and Illustrator, I created dynamic visuals that communicated complex ideas clearly and effectively. 5. Social Media Marketing Videos: I edited videos tailored for social media platforms like Instagram, Facebook, and LinkedIn. These videos were optimized for mobile viewing and included text overlays, engaging animations, and music that captured viewers’ attention in the first few seconds. 6. Event Highlights and Recaps: I worked with event organizers to create highlight reels and recap videos that showcased key moments. Using multi-camera footage, I edited the content to reflect the energy of live events, incorporating music sync and fast-paced cuts to maintain excitement. Through my expertise in video editing, I helped brands and content creators elevate their visual storytelling, ensuring that their message reached and resonated with their intended audience. Graphic designer Freelance Guru [ 13/09/2018 – 10/05/2020 ] City: Lahore | Country: Pakistan Guru Freelance In my previous work as a Graphic Designer, I have collaborated with clients across diverse industries to create visually striking designs that effectively communicate brand identity and engage target audiences. Below are key highlights of my past projects: 1. Brand Identity Creation: I developed complete branding packages for several startups, which included designing logos, business cards, letterheads, and other branding materials. My goal was to create unique, memorable designs that reflected the company’s values and market positioning. 2. Social Media Graphics: I designed compelling graphics for social media campaigns for platforms like Instagram, Facebook, and LinkedIn. These included promotional banners, infographics, and ad creatives, all optimized for engagement and brand consistency. I utilized tools like Adobe Photoshop and Illustrator to craft visually appealing designs tailored to various digital platforms. 3. Print Design: I have extensive experience designing print materials such as brochures, flyers, posters, and event invitations. For each project, I ensured high-quality prints by working closely with printers and ensuring proper color management and file formatting. 4. Web Graphics and UI Design: I contributed to the creation of user-friendly website layouts and graphic elements, including banners, icons, and product mockups. My designs were aimed at improving user experience while maintaining the visual harmony of the websites. 5. Marketing Collateral: For several businesses, I developed eye-catching marketing materials such as email newsletters, presentation decks, and corporate reports. I paid special attention to ensuring that the designs aligned with the company’s branding while clearly presenting information to engage potential clients. 6. Packaging Design: I have worked on creating innovative packaging designs that captured consumer attention. My approach involved focusing on aesthetics and functionality, ensuring the product stood out on the shelves while being aligned with the brand's story. • Through my work as a graphic designer, I consistently delivered creative and functional design solutions that helped businesses build stronger brands and connect with their target audience. Data entry supervisor Guru.Freelance [ 14/06/2018 – 12/11/2018 ] City: Rawalpindi | Country: Pakistan Guru Freelance • Expertise in data entry with fast and accurate typing skills. • Proficient in MS Office (Excel, Word), database management, and office equipment operations. • Ensured seamless data handling and clear communication for project success. Proofreader Guru.Freelance [ 31/07/2016 – Current ] Guru-Freelance In my past work as a Proofreader and Editor, I have successfully corrected grammar, punctuation, and overall text structure for various books and articles. My role involved meticulously reviewing manuscripts for consistency, readability, and grammatical accuracy, ensuring the final product was polished and error-free. Key projects include: 1. Book Proofreading & Correction: I worked closely with authors to proofread entire manuscripts, correcting grammatical errors, adjusting punctuation, and ensuring proper sentence structure. My focus was on maintaining the author's voice while making necessary improvements for clarity and flow. 2. Comprehensive Editing: I provided in-depth corrections for both fiction and non-fiction books, refining narrative coherence, fixing structural issues, and ensuring consistency in tense, tone, and style. This included thorough fact-checking and ensuring the text adhered to professional standards. 3. Article Proofreading: I reviewed articles for online publications and academic journals, correcting grammatical mistakes, refining language, and ensuring adherence to the publication’s style guide. Through this experience, I helped authors and writers present their work in the best possible light, ensuring that their content was grammatically sound, well-structured, and ready for publication. Management assistant STEPWELL [ 15/04/2015 – 11/04/2017 ] City: Москва | Country: Russia Linkedin As a Management Assistant, I played a pivotal role in supporting executive teams and ensuring the efficient operation of organizational functions. My responsibilities ranged from coordinating administrative tasks to managing projects and facilitating communication within the organization. Key Projects Include: 1. Executive Support: • Provided comprehensive administrative support to senior executives, including managing calendars, scheduling meetings, and organizing travel arrangements. • Prepared and processed confidential documents, reports, and presentations for executive review. 2. Office Management: • Oversaw daily office operations, including maintaining office supplies, coordinating with vendors, and ensuring a well-organized workspace. • Implemented and managed office procedures to improve efficiency and productivity. 3. Project Coordination: • Assisted in planning and executing projects by tracking progress, managing timelines, and coordinating with team members to meet project goals. • Prepared project documentation, including status reports and meeting notes, to ensure clear communication and alignment. 4. Communication Management: • Facilitated internal and external communication by handling phone calls, emails, and correspondence on behalf of executives. • Acted as a liaison between management and staff, ensuring effective communication and prompt resolution of issues. 5. Event Planning: • Organized and coordinated company events, meetings, and conferences, including logistics, venue selection, and catering arrangements. • Managed event registration, prepared materials, and ensured smooth execution of events. 6. Data Management: • Maintained and updated databases and records, ensuring accuracy and accessibility of information. • Conducted data analysis and generated reports to support decision-making and strategic planning. 7. Administrative Support: • Performed various administrative tasks, such as drafting and proofreading documents, managing correspondence, and handling data entry. • Provided support for onboarding new employees, including preparing orientation materials and facilitating initial training. 8. Budget and Expense Management: • Assisted in managing budgets by tracking expenses, processing invoices, and reconciling accounts. • Prepared financial reports and summaries to support budgeting and financial planning. EDUCATION AND TRAINING Bachelor of Computer Science (Hons) Virtual University of Pakistan [ 12/09/2018 – 17/01/2022 ] Address: M.A Jinnah Campus, Defence Road, Off Raiwind Road, Lahore M.A Jinnah Campus, Defence Road, Off Raiwind Road, Lahore, 54000 Lahore (Pakistan) | Website: https://www.vu.edu.pk/ Virtual Reality Coursera Website: https://coursera.org/share/dab17ed7a7337c287497afda6fe1e3ef IBM Back-End Development Coursera Website: https://coursera.org/share/82f364b4f6af338f3812f98288acaa5d Google Digital Marketing & E-commerce Coursera Website: https://coursera.org/share/f5faa4a486a3652f9fb93b4ed793a622 Google Ux Design Coursera Website: https://coursera.org/share/ca-dbaa181be-fc Meta AR Developer Coursera Website: https://coursera.org/share/0fafb1766fa323c8cb670a5e662b3a39 Meta Front-End Developer Coursera Website: https://coursera.org/share/50a6d11b7fb6c143a-c5eb6d Google Cybersecurity Coursera Website: https://coursera.org/share/5d4eedbbeffe5e38e3a6ac1c3bac7965 IBM Front-End Developer Coursera Website: https://coursera.org/share/106feb7c4b5110fcd5cd-f0f7c Google Data Analytics Coursera Website: https://coursera.org/share/32c1b2c039bbcb9d-c9aaedf39 AWS Fundamentals Coursera Website: https://coursera.org/share/-f69c364bbd6c773173aed2ced Google IT Automation with Python Coursera Website: https://coursera.org/share/2979db2e5e34ad8c725c-d8b79 Google IT Support Coursera Website: https://coursera.org/share/8cc2c-b5ebf9933e6961b9289 Front-End Development Capstone Project Coursera Website: https://coursera.org/share/473f134a40206a984d42a4b0f94d4eb4 IBM Full Stack Software Developer Coursera Website: https://coursera.org/share/b8cf38721cc06d776873b6df78b51c94 Web Developer Technical Education & Vocational Training Authority [ 31/05/2020 – 29/09/2020 ] Address: Govt. Technical Training Institue Rawalpindi, 46000 Rawalpindi (Pakistan) | Website: https:// tevta.punjab.gov.pk/ The Fundamentals of Digital Marketing Google Digital Garage [ 31/08/2021 – 20/01/2022 ] Address: Online, (United Kingdom) | Website: https://learndigital.withgoogle.com/digitalgarage/ LinkedIn Marketing Fundamentals LinkedIn Marketing [ 31/08/2021 – 21/02/2022 ] Address: Online, (United States) | Website: https://training.marketing.linkedin.com/ Google Ads Display skillshop.exceedlms (Google) [ 09/10/2021 – 19/01/2022 ] Address: Online, (United Kingdom) | Website: https://skillshop.exceedlms.com/ CREATIVE WRITING Certificate ID for Verify: QW2J44CPQ [ 31/10/2019 – 02/2020 ] Address: VU TV Block COMSATS, Defence Road، VU Rd, Lda Avenue Phase 1 Lda Avenue, Lahore, Punjab VU TV Block COMSATS, Defence Road، VU Rd, Lda Avenue Phase 1 Lda Avenue, Lahore, Punjab, 54000 Lahore (Pakistan) | Website: https://digiskills.pk/verify/ E-COMMERCE MANAGEMENT Certificate ID for verify: Y67CD69PQ [ 04/08/2019 – 10/2019 ] Address: COMSATS, Defence Road، VU Rd, Lda Avenue Phase 1 Lda Avenue, Lahore, Punjab 54000 LahorePakistan, 54000 Lahore (Pakistan) | Website: https://digiskills.pk/verify/ GRAPHIC DESIGN Certificate ID for verify: Y3U2EAJPQ [ 31/07/2019 – 29/10/2019 ] Address: COMSATS, Defence Road، VU Rd, Lda Avenue Phase 1 Lda Avenue, Lahore, Punjab, 54000 Lahore (Pakistan) | Website: https://digiskills.pk/verify/ DIGITAL MARKETING Certificate ID for verify: NWPUSZ7PQ [ 03/2019 – 29/06/2019 ] Address: COMSATS, Defence Road، VU Rd, Lda Avenue Phase 1 Lda Avenue, Lahore, Punjab 54000 LahorePakistan, 54000 Lahore (Pakistan) | Website: https://digiskills.pk/verify/ SEO (SEARCH ENGINE OPTIMIZATION) Certificate ID for verify: VMF4ZJ3PQ [ 31/03/2019 – 29/06/2019 ] Address: COMSATS, Defence Road، VU Rd, Lda Avenue Phase 1 Lda Avenue, Lahore, Punjab 54000, 54000 Lahore | Website: https://digiskills.pk/verify/ WORDPRESS DEVELOPER Certificate ID for verify: 4DJ6VJQPQ [ 30/11/2018 – 27/02/2019 ] Address: COMSATS, Defence Road، VU Rd, Lda Avenue Phase 1 Lda Avenue, Lahore, Punjab, 54000 Lahore (Pakistan) | Website: https://digiskills.pk/verify/ Video Editing, Animation and Vlogging Certificate ID for Verify: F6Y2VGNMK Website: https://digiskills.pk/verify/ Affiliate Marketing Certificate ID for verify: PGBKYGCMK Website: https://digiskills.pk/verify/ Communication and Soft Skills Certificate ID for verify: RXNNJPTMK Website: https://digiskills.pk/verify/ LANGUAGE SKILLS Mother tongue(s): Urdu | Panjabi; Punjabi Other language(s): English LISTENING C2 READING C2 WRITING C2 SPOKEN PRODUCTION C1 SPOKEN INTERACTION C1 Levels: A1 and A2: Basic user; B1 and B2: Independent user; C1 and C2: Proficient user DIGITAL SKILLS Digital engineering + Digital marketing / Knowledge of advanced techniques in the use and manipulation of search engines as well as SEO / Wordpress, SEO, Analytics / Microsoft Office / Team-work oriented / Social Media / Google Drive / Microsoft Powerpoint / Zoom / Skype / Microsoft Excel / Microsoft Word / Google Docs / Facebook / Outlook / Instagram / LinkedIn / Twitter / Gmail / WhatsApp / Power Point / Written and Verbal skills / Search engine optimization / Graphic Design / Internet user / Motivated / Responsibility / Analytical skills / Strategic Planning / Reliability / Flexibility / E-Commerce e Social Commerce / Content Management System (WordPress) / Web hosting, CMS and database management experience (PHP/MySQL/Wordpress); / creative writing / Organizational and planning skills / Good time management / Good Communication / Ability to Work Under Pressure / Teamwork / positive thinking / Problem-solving / Excellent writing and verbal communication skills / flexible / Communications / Research