Amity L. Word-|
📞- | 🌐 Portfolio | www.amityword.com
SUMMARY
Innovative copywriter with 5 years of direct response copywriting experience and several years of agency experience as a
former digital marketing specialist. I’ve written compelling cross-channel copy for PPC and social ads. Adept at a range of
communication formats, including UX, emails, newsletters, blogs, and advertising media. Skilled in creating
SEO-optimized B2B and B2C copy that converts and comprehensive marketing strategies in support of business goals and
objectives. Out-of-the-box creative problem solver, capable of meeting deadlines under pressure. Detail-oriented with
exceptional communication skills.
EXPERIENCE
AMITY WORD | Atlanta, GA
Freelance Copywriter - Brand Voice Strategist | 2023 - Present
● Wrote persuasive copy for diverse industries, driving conversions and sales through engaging sales pages, email
sequences, and digital marketing content.
● Collaborated with marketing teams to develop creative, brand-aligned content for B2C and B2B audiences.
● Achieved a 4.7% average CTR and 1% purchase rate in a fitness campaign, successfully driving both online and
offline sales.
● Delivered email marketing campaigns with an exceptional 52.3% open rate (industry average: 22.5%) for a
Webinar Launch Campaign.
● Consistently crafted copy that aligned with brand voice and values, maintaining high standards of grammar,
punctuation, and style.
● Managed multiple projects simultaneously, meeting deadlines and prioritizing tasks effectively.
● Conducted in-depth audience research to create informed content, optimizing engagement across various
platforms.
● Proofread and edited copy to ensure clarity, accuracy, and consistency across digital and print materials.
● Developed eLearning course scripts to enhance user engagement and product comprehension.
COMMUNITY BRANDS | Atlanta, GA
Digital Marketing Specialist - Ads Copywriter | 2021 - 2023
● Advised marketers on content and social media strategies, resulting in a 50% month-over-month increase in
Facebook leads.
● Translated complex technical information into accessible content for a general audience.
● Crafted compelling digital marketing copy for social media and PPC ads, driving conversions.
● Boosted lead generation by 20% within a week and contributed to a 60% conversion increase within a month
through targeted Netforum product copy.
● Collaborated with the Digital/Web team to analyze website traffic and visitor behavior, informing SEO best
practices across digital channels.
● Launched and managed PPC campaigns to drive demand generation and in-bound traffic, aligning with SEM
strategies.
● Executed lead gen campaigns, integrating online advertising and website optimization.
● Developed and executed digital display advertising campaigns with marketing communications teams, aligning
with brand/image goals.
● Consistently exceeded industry benchmarks in campaign performance and results.
● Ensured maximum ROI through successful campaign execution and tracking.
REPRISE DIGITAL | New York, NY
Paid Search Associate - Ads Copywriter | 2020 - 2021
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Achieved a 63% average reduction in cost per lead year-to-date across products.
Boosted conversions by 50% within 1 week through SEO-optimized Google ad copy and recommendations.
Crafted engaging UX copy, guiding end-users to successfully complete their mission.
Successfully managed a quarterly Paid Search budget of over $250,000, exceeding KPIs through flawless
execution.
Built, launched, and optimized paid search campaigns across Google, Bing, YouTube, and SA360, consistently
reviewing and tracking leads analytics to optimize campaigns and reach goals.
Developed and implemented new paid search initiatives, including keyword research and ad trafficking, ensuring
account structure adhered to best practices.
Identified areas for improvement in performance, process, and ad ops, and implemented tests across paid search
platforms, including Google Ads and Bing.
Provided detailed reporting with data and insights to share performance metrics with internal stakeholders,
creating SEO-optimized PPC ad copy for the software technology industry.
GOFITUSA | Atlanta, GA
Freelancer Copywriter | 2019 - 2020
● Boosted web traffic by 30% in a month by creating SEO-optimized web content and updating the lead capture
page.
● Optimized AdWords accounts, reducing CPC and increasing relevant traffic through keyword research, negative
keywords, and A/B split testing.
● Developed and managed health and fitness programs for corporations and multi-family residences.
● Built SEO-optimized WordPress sites, conducting competitive keyword research to improve rankability and
identifying long-tail keywords and new opportunities.
● Enhanced website visibility through optimized meta tags, SEO-optimized content, and link building.
● Analyzed visitor behavior using Analytics, informing adjustments to paid campaigns and organic search
strategies.
● Conducted SEM research to position websites for maximum visibility in search engines. Implemented lead
capture and email marketing campaigns, creating targeted landing pages and driving traffic through paid search
and social media.
● Designed email follow-ups to drive traffic to customers' offers and products.
● Ensured project milestones and goals were met within approved budgets, reporting activity and results weekly.
● Converted leads into appointments and appointments into contracts, producing persuasive SEO-optimized ad
copy for email marketing, landing pages, and sales.
EDUCATION
Bachelor’s Degree in Mass Communications | State University of West Georgia | 2001
CERTIFICATIONS
● HubSpot | Google Ads | Google Analytics | Bing Ads | SA360
TECHNICAL SKILLS
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Microsoft Office Suite: Excel, Word, PowerPoint, Outlook, SharePoint
CRM & Project Management Tools: Salesforce, Asana, Trello
Social Media Marketing Tools: Hootsuite, Social Pilot
Video Editing Software: Final Cut Pro, Capcut
Digital Marketing Tools: WordPress, Mailchimp, Google Analytics
Typing Speed: 60 WPM
