Amita Prakash

AMITA PRAKASH CREATIVE PROFESSIONAL CAREER OBJECTIVES To use my written communication skills to contribute to an organization that is passionate about innovatiion and creativity. MY WORK HISTORY CORE SKILLS - Training -Teaching -Copywriting - Web Content writing - Article and Feature writing - Script Writing - Proofreading - Marketing Strategy - Blogging -Creative Writing FREELANCER | July 2024 - Present Providing freelance writing assignments for various websites, scripts and other creative pursuits. Researcher & Interviewer JBI TV (YouTube Channel with 250K+ subscribers) Conducted and prepared several celebrity interviews, many of which remain featured on the channel Contributed to content research and development to support high-engagement video production Trainer – AI Integrated Content Writing KELTRON (Kerala State Electronics Development Corporation) Delivered training sessions on AI-integrated content writing for undergraduate and postgraduate English graduates Designed and conducted curriculum-focused classes to enhance digital writing and AI-based content creation skills POCKET FM PVT Ltd | Nov 2021 - July 2024 SENIOR ASSOCIATE WRITER (U.S. MARKETING TEAM) March 2023 - July 2024 JR. EDITOR (English Vertical) - Nov 2021 - March 2023 Scripted engaging videos for the app’s YouTube channel, tailoring them to the target audience. Strategy and execution of content marketing to achieve desired growth for the App LANGUAGES KNOWN - Excellent: English, Malayalam - Basic: Hindi, Tamil Daily interaction with Marketing Managers for content promotion, monthly targets and revenue growth Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real time implementation of content strategies Gather data and handle analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals. Creative content strategy & supervision in developing original scripts for audio Actively involved with writers in designing the content to drive high engagement Editing the scripts and guiding the editorial team to achieve the desired metrics Brand consistency, segmentation and localization, analytics and meaningful measurement ASSISTANT MANAGER (RIGHTS & CONTRACT) MY EDUCATION HISTORY DC Books | Mar 2021 - Oct 2021 Create, analyze, negotiate, and execute an array of contracts for various transactions ASIAN COLLEGE OF TEACHERS, INDIA 360 Hour International Diploma in Teaching & Training with Specialization in TESOL/TEFL, 2019 AMRITA SCHOOL OF ARTS AND SCIENCE, KOCHI M.F.A in Visual Media (Specialized in BroadcastJournalism and Video production) , 2012 ST. JOSEPH’S COLLEGE, IRINJALAKUDA B.A in English Literature, 2010 Preparing tenders for publishing houses, publishers and authors to help bring in new business. Meeting with clients to find out their requirements Producing plans and estimating budgets and timescales Discussing, drafting, reviewing and negotiating the terms of author and publisher contracts Acting as the main point of contact for authors, publishers and publishing house. Maintain contract-related documents and correspondence Troubleshoot contract-related problems, such as breach of contract Keep track of contracts and extend, renew, or close them out Make a timeline for the project that includes a range of project milestone AUTHOR The Shade Of The South | Jan 2021 CERTIFICATIONS A suspense thriller fiction novella FREELANCE CONTENT WRITER CNIIT, IRINJALAKUDA Best In Singapore | Dec 2020 -Jan 2021 Computer B.Ed, 2010 -Creating contents for the site on a freelance basis. CLARE LYNCH/ UDEMY JUNIOR COPYWRITER Writing With Confidence: Writing Beginner to Writing Pro, 2019 Coconut Brand Solutions (Coconut Media Box)| Oct 2019- Aug 2020 ROBERT FOLKER/ UDEMY Level 1 Intelligence Analyst Certification, 2019 In charge of all the content created for the clients In charge of internal and external clients Ideation to scripting Managing social media platform posts BLACK BRICK/ UDEMY ASSISTANT PROFESSOR SEO (Search Engine Optimization) From Zero to Hero, 2019 St. Thomas College (Autonomous), Thrissur / Department of Media Studies | May 2017 – Oct 2019 ERIC SCHWARTZMAN/ UDEMY Social Media Management, 2019 DARG WALSH/ UDEMY SEO Tutorial for Beginners, 2019 INDIAN INSTITUTE OF DIGITAL EDUCATI ON -IIDE/ UDEMY Digital Copywriting & Content Creation Guide, 2019 Promised in teaching, research, extension, and/or other scholarly or creative activity. Organized National Documentary Short Film Festival 2017 Organized Folk Film Festival 2017 Organized SIGNS Film Festival 2018 Organized National Documentary Short Film Festival 2018 Organized several Media Seminars and Workshops Performed as Nodal Officer for U.G admission. Created strategies and Managing Social Media Provide guidance on areas like innovation & design, effective communications and will provide the right inspiration. Mentor students on the innovations they would be working on. Challenge students to come up with new innovations to solve local and global problems REFERENCES AVAILABLE UPON REQUEST NEWS ARTICLE WRITER HNGN, U.S news portal | Dec 2016 – Dec 2017 Created international news articles. Worked in many news portals under HNGN Handled vivid topics ASSISTANT PROFESSOR St. Joseph’s College (Autonomous), Irinjalakuda / Department of Mass Communication and Journalism | Nov 2014 – Mar 2017 H.O.D of the department Staff editor for the department journal ‘The commentator’. Coordinated Agro journalism seminar for ‘Njattuvela Mahotsavam 2016” (Irinjalakuda) Organized ‘Kairalisree 2016’, a competition to promote Kerala culture on November 1st ,2016. Produced and directed a docu-fiction “Ente Akasham” combined with Janamaithri Police,Irinjalakuda, Kerala in 2016. Organized two PR Campaigns on violence against women and to promote organic farming. Created write-ups and articles about different programmes conducted in the college in variousnewspapers. Worked as a member in the college publicity team. CREATIVE WRITER Back Bench Studios, Kochi | Jan 2013 – July 2014 Created episodes for the ongoing projects. Handled the scripts for the ongoing projects Created pre- production write up and character sketch details. Created promotion material contents.Write, edit, and proofread brochures, newsletters, and e-mailers Train junior professionals to develop their writing skills. CONTESTANT COORDINATOR/CASTING PRODUCER Big Synergy Media Ltd, Chennai | Feb 2012– July 2012 Worked for the programme “Ningalkkum Aakam Kodeeswaran” Season 1 which was airedon Asianet channel. Functioned as Call-Out Programme Handler, Assistant Programme Producer, Mock Trainer, Casting Producer and Floor Manager. Carried out the suggestion programme conducted by channel. Kept details of contestants (database and documentations) and organized auditions. Facilitated bible making on contestant profile Undertook the auditions of the contestants for the T.V show. INTERN CNN IBN, Trivandrum | Jan 2012– Feb 2012 Actively took part in national level TV reporting Coordinate with the editorial team on story ideas and research REFERENCES AVAILABLE UPON REQUEST