Amit Kumar Roy

RESUME Amit Kumar Roy Digital Marketing Expert OBJECTIVE:Digital Marketing Specialist with in-hand experience in SEO, SEM & SMM. I'm looking for a platform which can hone my skills for better performance for the betterment of my career and the organization as a whole. CORE COMPETENCIES:- - SEO Manager- On-site (Meta Attributes, Sitemap, Search Console analysis, Google Analytics Certified), Off-site (Work on content outreach activities, info-graphic preparation, Social media channels outreach and influencer targeting for link & brand building). SEM (PPC) Specialist- Planning, Strategizing andManaging campaigns. Reporting, analysis, forecasting and increasing market share and ROI. AD Channels- Hands on Experience in Google Adwords, Bing Adcenter. Social Media Marketing- Worked on Social Media platforms for both paid & organic optimization, especially on Facebook, Twitter, Linkedin & Pinterest. English, Hindi & German. CAREER HIGHLIGHTS:- 20thNov, 1982 A House No / 56 East St. Karens School Gola Road, Patna801503- Manager- Digital Branding- Genesys Consulting/Creative Imprints LLP March 2016 to till date Key Responsibilities: SEO activities- On-site & Off-site. Social Media Marketing: Running FB Ads & Campaign Planning. Branding activities: Newsletter designing & E-mail campaigns. Content Marketing: Writing content for blog, website & social Media GMR Web Team March 2014 to March 2016 Role: PPC Manager Handling a team of 4 people allocating daily tasks and making sure that deliverables are on time. Conducting ongoing PPC training sessions to the team. Monitoring the Optimizations performed by the team on the accounts on a daily basis to reach client goals Performing PPC Audits for the new prospects and helping sales team to get the new clients. Reports preparation, analysis and follow-up with off-shore clients based in California. Key Achievements Developed & refined the complete PPC process of the organization. Recruited and Trained people to handle PPC accounts. Achieved “Google Partners” and “bing ads Accredited Professional” status for the Company. Improved PPC Audit template for getting new clients. Worked with Technical team to devise a whole newFree PPC Audit reporting dashboard. Worked on process for achieving premier SMB status for the organization (under process). B CAREER HIGHLIGHTS C GMR Web Team Oct 2013 to February 2014 Role: Senior Account Manager (SEO/SEM) Effectively handling SEO &SEM clients in various domains and with different objectives like Lead Generation, Brand Awareness, organic ranking optimization & social media marketing. Handling major clients with budget more than $1 million per month effectively by delivering best possible results. Optimizing accounts on daily basis to reach client goals Providing weekly or bi-weekly analysis to clients on account performance and explaining various reasons affecting performance Handling a team of 3 people allocating daily tasks and making sure that deliverables are on time Conducting performance reviews of my team and giving them feedback on areas of improvement Delivering SEM dashboards to clients in MS – Excel and MS – PowerPoint. Preparation or proposals for clients on-boarding, Updating team with latest SEM updates and news by conducting training sessions Working for clients across various verticals such as Finance, Education & Product based. Key Achievements Increased conversion rate of all the clients even in the hardest economic times. Reduced cost while retaining the same conversion rates. Improved ROI and campaign performance. Created customized weekly and monthly report templates for the major clients as per the requirements. Trained new joiners on SEM channels, campaign management, analysis and using Kenshoo tool. D GMR Web Team Dec 2012to Sept. 2013 Role: SEO Site Manager Job Profile Build and Manage SEO campaigns for over 9 clients from different business verticals and showing gradual improvements in terms of rankings and on-site optimization as per Google search algorithms. Prepare Weekly and Monthly performance reports. Build campaigns based on the client's monthly stringent budgets and ensure in line with the targets. Focus on the qualified traffic and sales with respect to the targets. Suggest the plans to the manager based on the Analytical Tools performance data. E Freelancing (Via Odesk) Feb2012to Nov. 2012 Role: Off-Shore Project handling Job Profile Prepare proposals and client meeting for key deliverables. Generating and analyzing various reports in order to optimize the SEO Campaigns. Suggest actions to be taken on accounts based on the Analytical Tools like Google Analytics. Extensive Keyword Research. Building On-site checklist and blog writing for clients. ACADEMIC STRENGTHS PROFESSIONAL REF MBA (Marketing & Finance) - (76% aggregate) IMS, Ghaziabad B. Tech. (Biotechnology) - (9.25 CGPA) SRM University, Chennai Comprehensive problem solving abilities Good verbal and written communication skills Excellent Team Leader and Team player Initiative oriented Mahender Reddy PPC Manager at Accenture email:--Contact:- - Mahesh Kr Senior Project Manager(GMR web team) email:--Contact:- - I hereby declare that the details furnished above are true to the best of my knowledge. Thanks, Amit Kumar Roy