Aminu Faith

AMINU FAITH OLUWADAMILOLA Lagos, Nigeria. |-| (- PROFESSIONAL SUMMARY A proactive and results-driven Brand and Content Marketing Strategist with extensive experience in driving brand visibility, audience engagement, and customer retention across diverse industries. Adept at crafting high-impact content strategies that achieve measurable business growth, including increasing MQLs, social media engagement, and website traffic. Proven expertise in brand development, market positioning, and stakeholder collaboration to create cohesive messaging across all platforms. Skilled in leveraging data-driven insights to optimize marketing campaigns, boost ROI, and streamline content production. Known for managing cross-functional teams, building strategic partnerships, and delivering innovative solutions that align with organizational objectives. Passionate about storytelling, brand advocacy, and fostering meaningful customer relationships. SKILLS: CRM | CSM | Google Workplace | Dropbox | Zoom | Skype | Slack | Canva | Microsoft Office Suite | Meta | Time Management | Flexibility | Adaptability | Project Management | Multitasking | Clients Relations Skills | Crisis Management | Quality Leadership | Collaboration | Team Building | QA/QC | Operation Management Skills | Emotional Intelligence | Networking | Conflict Resolution | Snapseed | Order Management | Meta Business Suite | Social Media Management | Relationship Management | Brand Management | Customer Service | Sales & Lead Generation Advertising | Media & Public Relations | Telephone Etiquette | Captions | Copywriting | Surfer SEO | Trello | Mailchimp | HubSpot | SEMrush | Airtable | Story-chief Co-Schedule | Buffer | Moz Asana | Sprout Social | Notion | Market Research | Target Audience | Audience Engagement & Retention | Data Analytics & Performance Tracking | Marketing Campaign Analysis | Sales-Driven Content Creation | Storytelling | Keyword Research | Competitor Analysis WORK HISTORY Senior Content Marketing Manager October 2023 – Present TYCHICUS NIG LIMITED | Remote • Drove substantial client inquiries and engagement by designing compelling advertisement creatives. • Strengthened brand cohesion across digital platforms, contributing to improved customer experience and retention. • Improved brand authority and awareness by creating high-performing landing pages and targeted marketing content. • Boosted content marketing productivity by 50% through strategic goal-setting and aligning objectives with marketing. • Increased marketing-qualified leads (MQLs) by 50% in Q1 and Q2 through the revamp of strategies and content assets. • Optimized social media copy and graphics, resulting in a significant boost in audience interaction and content visibility. • Provided detailed analyses, ensuring alignment with company goals and driving continuous improvements in strategies. • Increased campaign efficiency by consistently monitoring and refining marketing initiatives based on data-driven insights. • Achieved a 30% rise in appointment bookings and a 400% increase in social media engagement through enhanced editorial planning and A/B testing of CTAs. Brand Strategist August 2022 – September 2023 FADOS DIGITAL | Remote • Designed and executed campaigns to elevate brand awareness and drive audience growth. • Defined brand voice and messaging to ensure consistency across all communication channels. • Collaborated with creative teams to design impactful campaigns aligned with brand objectives. • Developed and maintained relationships with key stakeholders to secure buy-in for branding efforts. • Oversaw the development of marketing collateral, ensuring alignment with brand identity and strategy. • Monitored brand performance metrics, analyzing data to inform adjustments in strategy and execution. • Created brand guidelines and resources to maintain visual and tonal consistency in marketing materials. • Utilized customer feedback and analytics to refine brand messaging and improve audience engagement. • Developed and implemented comprehensive brand strategies to enhance market positioning and customer loyalty. • Conducted market research to identify target audiences, competitor trends, and industry insights for strategic planning. Content Marketing Strategist May 2020 – July 2022 ONE SIMPLE | Remote • Achieved a 20% reduction in marketing costs by implementing efficient content repurposing strategies. • Streamlined the content production process, reducing turnaround time by 30% while maintaining quality. • Secured media coverage in top-tier publications, leading to a 35% growth in brand visibility and authority. • Generated 50% more qualified leads by aligning content marketing strategies with customer journey insights. • Achieved a 60% increase in website traffic by creating SEO-focused blog content and revamping landing pages. • Drove a 25% increase in conversion rates by designing compelling content tailored to specific audience segments. • Delivered a 70% boost in email open rates through personalized, value-driven content and optimized subject lines. • Enhanced brand consistency across all platforms, resulting in a 40% improvement in customer recognition and loyalty. • Boosted social media engagement by 300% by implementing data-driven content strategies and optimizing posting schedules. • Increased brand awareness by 45% within six months through targeted content marketing campaigns and strategic partnerships. Brand Strategist October 2021 – March 2022 VENDORSTACK - B2B, SaaS | Lagos, Nigeria. • Managed brand audits to identify strengths, weaknesses, and opportunities for improvement. • Facilitated workshops and training sessions to educate employees on brand values and strategies. • Built strategic partnerships with other brands and organizations to enhance visibility and credibility. • Evaluated emerging trends and technologies to integrate innovative approaches into branding efforts. • Directed the launch of new products and services, ensuring cohesive branding and market positioning. • Guided the creation of storytelling frameworks to communicate the brand’s mission and values effectively. • Led cross-functional teams in the execution of brand initiatives, ensuring alignment with organizational goals. • Presented branding strategies and performance outcomes to executive teams, ensuring transparency and alignment. Content Marketing Manager November 2020 – September 2021 RXALLINC | Lagos, Nigeria. • Elevated customer retention rates by aligning content strategies with user needs and preferences. • Achieved a 40% growth in brand awareness through cohesive content strategies and visual consistency. • Enhanced social media content performance, achieving a 50% increase in reach and audience interaction. • Played a pivotal role in driving product acceptance through innovative marketing ideas and creative campaigns. • Boosted product adoption and societal relevance through strategic content development and audience engagement. • Streamlined social media operations, leading to a 30% reduction in content production time while maintaining quality. • Delivered actionable insights from performance metrics, optimizing campaigns for a 20% increase in conversion rates. • Contributed to a 35% rise in brand engagement by overseeing and optimizing social media visuals across all platforms. • Increased product downloads and active users from 100 to 8,000 within one month by creating targeted, customer-journeyaligned content. Brand and Social Media Strategist May 2019 – October 2020 ASSET HAUS-CRESTVILLE APARTMENT | Lagos, Nigeria. • Created and curated compelling content tailored to align with the brand’s voice and objectives. • Developed and executed brand strategies to strengthen market positioning and drive consumer engagement. • Directed the development of editorial calendars, ensuring consistent and timely delivery of high-quality content. • Designed and implemented influencer partnerships, amplifying brand awareness and driving customer acquisition. • Collaborated with cross-functional teams to ensure cohesive branding across all marketing channels and touchpoints. • Analyzed social media performance metrics and used insights to optimize campaigns for better engagement and ROI. • Presented performance reports and strategic recommendations to stakeholders, guiding future social media initiatives. • Managed social media campaigns across platforms, achieving increased audience growth and improved brand visibility. • Conducted market research to identify trends, competitor strategies, and audience preferences, informing content creation. Public Relations Intern January 2018 – April 2019 MEDIAX COMMUNICATIONS | Lagos, Nigeria. • Collaborated with media representatives to foster strong relationships and promote positive client representation. • Supported the planning and execution of PR events, ensuring all logistical and material needs were met efficiently. • Monitored media coverage and social media mentions, delivering detailed reports on client and competitor activities. • Drafted press releases, media advisories, and PR materials to communicate client news, product launches, events, etc. • Pitched story ideas to journalists and media outlets, securing valuable media coverage for clients’ products and services. • Managed client communications by handling media inquiries, scheduling interviews, and following up on press requests. • Created and edited newsletters, blogs, and social media content, increasing client visibility across multiple digital platforms. • Updated and maintained a comprehensive media contact list, improving outreach accuracy and targeting for press releases. EDUCATION University of Lagos, Lagos, Nigeria. B.Sc. Mass Communication September 2024 CERTIFICATIONS • • • • • Project Management (Scrum Masters) Viral Marketing (FADOS DIGITALS) Content Strategy and SEO (FADOS DIGITALS) The Strategy for Content Marketing (Jacbell media) Content for Social Media Advertising MCSA (UNILAG) INTERESTS I enjoy reading, researching, writing, going on adventures, meeting new people, and helping businesses increase revenue through strategic use of social media and properly executed ad campaigns. REFEREES Available on request