Amélie Gay

DIGITAL MARKETING SPECIALIST Experienced Digital marketer with a strong background in developing and executing data-driven strategies for : social media, email campaigns and paid advertising. I'm skilled in creating engaging content, analyzing performance metrics, and optimizing campaigns to drive brand awareness, lead generation, and customer engagement. I'd like to contribute to your company's growth by putting my skills at your service. AMÉLIE GAY PROFESSIONNAL EXPERIENCE - - 12/2024 : Web marketer trainee – La Marmite Digitale (digital marketing agency) - Ronchin Creation of a Facebook campaign: Christmas giveaway for a union of 80 merchants-• Strategic thinking and project management • Writing of 20 Facebook posts, preparation of associated visuals and scheduling Philippines • E-mails sent to merchants to explain the game (opening rate 4% higher than last year). Worldwide mobility • SEO (Wordpress, articles) www.linkedin.com/in/ • +31% traffic on marketplace site améliegay • Facebook (VS 2023 event) : 150% interaction, 100% link click. Curious Reliable Rigorous Analytical Team player Exigeant Resilient SKILLS - Customer acquisition Emailing Automation Multi-channel strategy Continuous intelligence SEA and SEO CRM management (HubSpot) Retargeting Customer journey optimization A/B testing Campaign management Targeting / Segmentation Social media campaign Informatic : - Pack office - Google workplace - Trello - Semrush - Whimsical - Google Analytics - Google Ads - Walaaxy - LinkedIn - Sales navigator - Lemlist, Brevo - Facebook, Meta - Canva - Wordpress Languages : - French - Native language - English - Professional level Center of interest : Reading, hiking, rock climbing 07/2021 - 02/2023 - Growth Hacker apprentissage - RH PERFORMANCES (Recruitment and training agency) – Marcq-en-Barœul • Creation of conversion landing pages (tenfold increase in traffic over the period) • Creation, management, monitoring and improvement of advertising campaigns (SEA) (150% ROI increase in 1 year) • Marketing and digital project Management (Trello, Pack office, Google workplace, …) • Inbound marketing and lead acquisition strategy (10-fold increase in new contacts and 5fold increase in marketing sales in one year) • CRM Management (HubSpot), Customer journey optimization, A/B testing, Automation • Performance analysis (Google Analytics, Hubspot, …) • Emailing, Targeting / Segmentation, Retargeting, Multi-channel strategy 01/2017 - 06/2017 - Laboratory technician trainee–ANSES laboratory (Virology and breeding conditions research laboratory) – PLOUFRAGAN • Methodology : test and learn • Analysis and processing of raw data (Excel, statistics, etc.) and reporting of results (research paper) • Creation and application of strict safety protocols, sample preparation and device set-up EDUCATION 2023 - Mastère Manager en Acquisition Numérique - Stratégie Digitale & Growth Hacking apprentissage– ROCKET SCHOOL • The basic technics of Growth Hacking and selling (Business developpement) • Strategic analysis of the market and the company • Profit center management • Team and individual management 2023 - Certificate HubSpot Marketing Hub – Hubspot ACADEMY • Contact management / Data segmentation / Targeting • Lead generation / E-mail marketing / Social media • Automation / Workflow • Website design / Landing pages / Reporting / Dashboards 2020 - Certificate les principes fondamentaux du marketing numérique - Google ateliers numériques 2019 - Master 2 Management et Administration des entreprises - Management et Marketing – IAE de Lille • Product marketing and management techniques • Notions of taxation, business and labor law, accounting 2017 - Master 2 Génétique, Génomique et Biotechnologies - Université de Brest • Developing a product and the company to produce and sell it • Learning project management, choosing partner companies • Processing experimental results, database management, HR management