AMELIA GOLDIE
Communications Specialist / Marketing Manager / Content Creation / Copywriter
PERSONAL PROFILE
I am passionate about working in the
digital sphere to create and share content
that is both engaging and authentic. With
a background in photography, styling and
influencer marketing in combination with
a Masters Degree in Media and Digital
Communications, my creative and
analytical skills aim to find that perfect
balance between thoughtful content and
reaching results-based goals.
I have worked for a range of different
clients, ranging from fashion, beauty,
mental health, architecture, design,
construction, food and more. In all of
these sectors, I aim to use my passion for
storytelling, statistics and branding to
develop and re-work content and
marketing pillars to achieve KPIs.
AREAS OF EXPERTISE
- Digital Marketing, including but not
limited to Facebook Ads Manager,
Mailchimp, Instagram Ads, SEO, SEM,
Google Analytics, Hootsuite, Buffer,
Tweetdeck, Later.
- Content Creation. High quality
photography, videos, styling, graphic
design, with a focus on developing
engaging and aesthetically pleasing
content that is on brand.
- Copywriting. Both short-form and longform articles, blog posts, snappy copy for
websites and socials.
CAREER HISTORY
Social Media Marketing Manager, Content Creator, Copywriter.
Olde English Tiles/Architecture
Ran and scheduled social media channels, developed social media strategy and
email marketing. Grew social media following, heightened sales and brand
awareness.
Created high quality content (photography, video, graphic design) and copy
(short-form and long-form) which involved me visiting commercial and
residential clients on-site, photographing and interviewing them to be used as
content which would later be posted on the blog as an article and shared to
socials such as Instagram, Facebook, Pinterest, LinkedIn.
Social Media Marketing Manager, Content Creator, Copywriter.
Indesign Media Asia Pacific (Indesign and Habitus Living)
Social Media Marketing and Managing for a large range of clients, including inhouse Indesign and Habitus socials. Developing branding, marketing pillars
and KPIs. Regular meetings with new potential clients to sign them on to be
represented by me to run their digital strategy and socials with fantastic
results.
Content Creation (photography, graphic design, copy) with a strong focus on
SEO and conversions.
Content Creation, Social Media Marketing, PR.
Hello Social and Niche Marketing Group (both Digital Media agencies)
Developing and managing social media and PR strategies for a range of
different clients in the food, beauty, fashion, mental health, design sector. Ran
community management and crisis PR for clients that needed more attention
with a warm, engaging voice (eg. Headspace, RSPCA). Developed podcast
episode topics, photography and film content, articles for in-house and media
relations and social media posts that garnered high engagement. Finalised
each month with a detailed analytics report for both agency and client.
EXAMPLES OF ARTICLES
ACADEMIC BACKGROUND
https://drive.google.com/file/d/19d
UIO3ZEJFQxhspW0wf8rjn7sGh4uBGU
/view?usp=sharing
University of Sydney
shorturl.at/jlyzS
Bachelors of Media Arts - Photography and Film
February 2011 - November 2013
shorturl.at/AJOW0
- Graduated with a Distinction
- Majored in Digital Photography
CONTACT ME:
University of Sydney
Mobile:-
Address: 55 Station Street Newtown 2042
Email:-www.linkedin.com/in/ameliagoldie987
Masters of Digital Communications and Culture, majoring in Marketing, Social
Media Communications and Media Law
- Graduated with Distinction
- Masteral Thesis, based on Social Media Communication and how it affects
our interpersonal relationships and behaviours.
