Ambigananda Periyasamy

MARKETING & COMMUNICATION Professional Profile Contacts 1st 119, Lane, Ambillawatta Road, Borellasgamuwa.- A highly resourceful individual with huge passion and knowledge of media, advertising, technology and over 20 years of working experience in the advertising industry. Creative and motivated self-starter with project management skills and strong ability to work independently coming with Media, Client Management along with Digital & Social Media background. A well organized and hardworking individual seeking to secure a challenging position in a reputed organization to expand my learning, knowledge, and skills. Education Up to GCE A/L (1993) Hindu College Bambalapitiya ACA JMC, Colombo Other Skills Tamil Copywriting Trainer (Tamil & Sinhala) Video & Audio Production Language Skills English : Fluent Tamil : Fluent Sinhala : Fluent Interests Expertise Areas Brand/ Client Management Building and maintaining good relationships with clients, oversee the agency’s account team across all disciplines and develop strategies for clients. Be accountable for all aspects of the delivery of work to the client and I go beyond merely giving a client what he wants. Good at problemsolving and making quick decisions. Analyze markets and help the client to develop business goals, achieve the goals. Strategy I have over 15 years of experience in assisting and coordinating with creative departments to develop communication strategies. Preparing client presentations and investment content for print and electronic media . Generate new techniques and ideas to make communications more effective and impactful. Digital and Social Media Assist in the formulation of strategies to build a lasting digital connection with consumers. Plan and monitor the ongoing brand presence on Digital and Social Media. Launch optimized online adverts through Google Adwords, Facebook etc. to increase brand awareness. Actively involved in SEO efforts. Prepare online newsletters and promotional emails and organize their distribution through various channels. Collaborate with designers to improve user experience. Maintain partnerships with digital media agencies and vendors. Travelling Cricket Working Experience Movies Business Manager Music AJ Associates (Private) Limited Cooking Responsible for identifying client’s business objectives and developing strategies and channels to meet them. And also responsible for the effective day to day running of client’s social media channels. Using social media to enhance the profile and reach of clients. Monitoring competitor social media activities and websites. Working with suppliers for paid media services. Personal Details Date of Birth :15th July, 1974 Nationality :Sri Lankan Marital Status :Single Head of Business Unit (Bottoms Up) The Flying Elephant (Private) Limited January, 2020 – Present February, 2017 – June 2019 Overall in charge of the advertising and brand consultancy unit. I was involved in developing communication strategies, managing clients & brands, market research, handling events and activations. Also, to generate revenue and bring in new business. Managed to transform the business unit to a profitable part of the organization. Non-Related Referees Head of Client Servicing & Media Mr. Nathasoruban Sivapatham Executive Creative Director TBWA \Sri Lanka 5th Floor, Tisara Plaza, 127/88, Dutugamunu Street, Colombo 06 The job role involved having close ties with clients and the internal teams to bring about the most effective communication solutions and creative strategy development. Research and strong client relationship management were key functions in this role. Also, was responsible for planning, developing, implementing and executing communication campaigns, events, and activations. Telephone :- Mobile :- Mr. Rizvi Farook Chief Manager – Trade Marketing Dialog Axiata PLC. Colombo 02 Mobile :- Media Max (Private) Limited Account Manager Madison Media (Private) Limited April, 2012 – January 2017 June, 2008 – March, 2012 My primary responsibilities were Developing Media strategy, Media Planning and Buying nd monitoring. In addition, my key roles were to build relationship with Clients, Media Houses and Creative agencies, Preparing Monthly, Quarterly and annual reviews and media monitoring. Account Manager Triad Advertising (Private) Limited June, 2006 – April, 2008 Managing brands and clients with the internal teams to develop the most effective creative strategy to produce effective communication solutions was my primary responsibility. Also, maintaining a strong relationship with clients was the key in this role. I was responsible for planning, developing, implementing and executing communication campaigns, events, and activations for allocated clients. Media Group Head Grant McCann Ericson (Private) Limited Media Planner Grey Worldwide (Private) Limited Media Executive Leo Burnett Solutions Inc. June, 2005 – May, 2006 February,2002 – April, 2005 March,1999 – January, 2002 Finance Executive J Walter Thompson, Sri Lanka Brands worked on I hereby certify that the particulars which given above are true and accurate to the best of my knowledge V P Ambigananda 25th October, 2021 April,1996 – February, 1999