Amardeep Singh

 PROFESSIONAL PROFILE 8+ years online digital strategy experience with a focus on customer engagement using quantifiable metrics to create effective campaigns that increase ROI and decrease costs. SKILLS Paid (PPC): Online media buys and optimization of Google AdWords, Bing AdCenter, Facebook, LinkedIn, Twitter, Programmatic (Appnexus & DBM) and Re-marketing campaigns through A/B testing, landing page optimization, bidding strategies, ad extensions and more. Management, implementation and tracking ROI of PPC campaigns. Analysis and reporting of results to clients, as well as EXPERIENCE DIGITAL MARKETING LEAD • MAGIKBOX MEDIA • MAY 2018 – JANUARY 2019 Responsibilities: Plan and execute all digital marketing campaigns. Measure and report performance of all campaigns Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Collaborate with internal teams to create landing pages and optimize userexperience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple ASSISTANT MANAGER – DIGITAL MARKETING • LANGOOR DIGITAL PVT LTD • SEPTEMBER 2015 – MARCH 2018 Responsibilities: Responsible for making strategies and media plans for brands/organizations Responsible for campaigns performance analysis and evaluate the impact on the target audiences Translating clients’ goals and objectives into actionable and measurable digital marketing programs. Responsible for maintaining day-to-day client communication and deliverables making performance recommendations. Organic: Expert in all aspects of Search Engine Marketing – organic search optimization. In depth knowledge of ethical techniques accepted by major search engines Google, Yahoo, Bing. Fluid understanding of what changes to websites can Find out advanced techniques within digital marketing and apply it to existing brands Keep track of the market trends and search engines algorithm Managing key external and internal partnerships. Creating an inbound & outbound digital marketing strategy. Prepare reports highlighting KPIs and insights Brands (worked with): Epson (Performance & Branding) 3M India (Performance & Branding of Health & Auto affect rankings within the Search Engines for keywords. Products) Adobe (B2B Marketing) Analytics: Google Analytics (GA), Adobe Analytics, Localytics, Branch.io, AppsFlyer Tools: SEMRush,Optimizely, Google Data Studio, Raven Tools, MajesticSEO, Ahrefs, Screaming Frog, Spyfu, Crazy egg, Report Garden, SEO PowerSuite etc. PROFESSIOAL CERTIFICATES Google Adwords Certified Google Analytics Certified HubSpot Inbound Certified RTB MediaTek (Community Building & Branding) Infosys (B2B Marketing) Wipro (B2B Marketing) Capital Float (Performance & Branding) The Body Shop (Performance) Krispy Kreme (Branding) Amagi (Performance & Branding) iD Fresh (Branding) TEAM LEADER (DIGITAL MARKETING) • BLISS IT SOLUTIONS PVT LTD • JUNE 2013 - JUNE 2015 Responsibilities: Conduct lead planning and strategy development with the marketing team Handle delivery and monitoring of PPC campaigns Prepare performance analysis reports and suggest recommendations Prepare and present monthly SEM reports Track site activity and performance using Google Analytics Perform competitor SEOresearch SR. SEO ANALYST • XCELANCE WEB SOLUTIONS • JUNE 2012 - MAY 2013 Responsibilities: PROFESSIONAL KEY SKILLS Develop Techniques to Increase Productivity Team Handling and Management Ability to provide good results even in tough conditions. Punctuality in every field. Evaluate and develop SEO tactics to drive best business outcomes Track site activity and performance using Google Analytics Perform competitor SEOresearch Prepare reports and analysis of SEO activities and results Help drive the development of original, SEO friendly content SEO EXECUTIVE • RIMITS • MAY 2011 - MAY 2012 Responsibilities: Keyword and competitor research Link building activities Prepare reports of SEO activities Track performance of site using GA Research work EDUCATION Matriculation from PSEB Secondary Education from PSEB Graduation from EIILM University, Sikkim (Distance Education) PERSONAL DETAILS Date of Birth: 28th November, 1985 Nationality: Indian Marital Status: Married Languages Known: English, Hindi & Punjabi I hereby declare that particulars given are true to the best of my Knowledge. Date: Place: Chandigarh(Amardeep Singh) Certificates Below Amardeep Singh has completed the course for the RTA Academy Fundamentals and has proven their basic understanding of the language, skills and tools required in programmatic advertising. Congratulations! Amardeep Singh Completed DoubleClick Search Basics on August 13, 2018 Completion iD:- Google Analytics Academy Amardeep Singh Awarded for successfully completing the course "Ecommerce Analytics: From Data to Decisions"