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AMARACHI OKPOH
Nigeria, Nigeria • - •-www.linkedin.com/in/amarachi-opara
PROFESSIONAL SUMMARY
Dynamic and result-driven PMI certified Project Manager with a wealth of experience in waterfall and
Agile project management methodologies and a proven track record of successfully managing projects
from conception to completion. Proficient in budgeting, scheduling, resource allocation, and risk management.
An excellent communicator with a talent for fostering collaboration among cross-functional teams and
stakeholders. Adept at contributing insights to decision making forums and managing process improvement
projects end-to-end using tools such as Agile, Microsoft Project, Asana, Hive, and Trello.
SKILLS
• Project Management: Agile, Scrum, Microsoft
Project, Asana, Trello, Hive
• Budgeting and Resource Allocation
• Risk Management
• Cross-functional Team Collaboration
• Communication and Interpersonal Skills
• Problem-solving and Decision-making
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Time Management and Deadline Adherence
Process Improvement
Data Analysis and Reporting
Customer Relationship Management (CRM)
Market Analysis and Strategy Development
WORK HISTORY
Project Manager (NPI Deployment)
British American Tobacco – West and Central Africa
04/2023 - Current
• Managing projects around growth, New Product Introduction (NPI), productivity, and ESG from initiation to
delivery.
• Leading deployment of NPI processes across cross functional teams, ensuring timely and successful
project completion.
• Collaborating with stakeholders in Marketing, Product, and Operations to align plans and priorities,
achieving a 98% project alignment rate.
• Utilizing Agile and Microsoft Project to manage project timelines, resources, and deliverables.
• Implement risk management strategies, reducing project risks by 20%.
• Conducting regular project reviews using Jira, ensuring transparency and accountability in project
execution.
Project Manager (Key Accounts Development)
British American Tobacco - Pan Nigeria
10/2021 - 03/2023
• Led a 15-member team in the modern trade channel, achieving an annual gross sales of $250k USD.
• Acquired 20 new business accounts worth $75k USD through strategic cold calling and networking.
• Managed key accounts using Scrum methodologies, resulting in an 18% sales growth in 2022.
• Developed and executed project plans using Trello, enhancing team collaboration and project tracking.
• Conducted market analysis and developed strategic initiatives to penetrate new markets, increasing
market share by 10%.
• Coordinated with cross-functional teams to ensure seamless project delivery and client satisfaction.
Trade Marketing Representative
British American Tobacco - Nigeria
02/2017 - 09/2021
• Managed credit and financial transactions for 150+ customers, leading to a 45% improvement in retail
management and distributor capability through digital marketing.
• Increased brand awareness and patronage by 56% across 4 regions.
• Coordinated and implemented marketing strategies worth $123,000, achieving significant ROI.
• Utilized data analysis tools to monitor market trends and adjust strategies accordingly.
• Developed promotional materials and campaigns, boosting product visibility and sales.
• Engaged in customer feedback collection and analysis to refine marketing approaches.
British American Tobacco
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Route to Market Implementation Manager - Nigeria
07/2016 - 12/2016
• Optimized sales force efficiency to over 90% through strategic call frequency planning.
• Rolled out and managed the Strategic Route Planning of 30,000 outlets.
• Conducted training sessions for sales teams, enhancing their performance and productivity.
• Implemented CRM systems to streamline customer data management.
• Analyzed sales data to identify opportunities for growth and improvement.
• Developed and maintained strong relationships with key stakeholders.
Route to Market Data Analyst
British American Tobacco - Nigeria
10/2015 - 06/2016
• Responsible for customer data gathering and enrollment of new sales outlet information on the CRM
system.
• Designed and implemented the Daily Route Activity Report (DRAR) for the field salesforce.
• Conducted data analysis to support decision-making processes.
• Developed dashboards and reports to track sales performance.
• Ensured data integrity and accuracy in CRM systems.
• Collaborated with IT teams to enhance data collection and reporting tools.
Project Manager
Staruf Sports Development Limited - Nigeria
02/2014 - 12/2014
• Managed sports events, including the Dodo Mayana Sports Festival, coordinating logistics and team
activities.
• Led a team of 10, ensuring successful event execution and participant satisfaction.
• Developed project plans and timelines, ensuring all tasks were completed on schedule.
• Utilized project management tools to track progress and manage resources.
• Engaged with stakeholders to secure sponsorships and partnerships.
• Conducted post-event evaluations to identify areas for improvement and future opportunities.
EDUCATION
Master of Science: Industrial Chemistry
Federal University of Agriculture - Nigeria
2015
Bachelor of Science: Chemistry
Michael Okpara University of Agriculture - Nigeria
2009
CERTIFICATIONS AND LICENSES
• Professional Diploma in Digital Marketing - Chartered Institute of Marketing (CIM), UK | June 2024
• Project Management Professional (PMP®) - Project Management Institute (PMI)| May 2024
VOLUNTEER EXPERIENCE
Slum2School Africa
• Project Team Lead, South west Nigeria
• Project Team Lead, Skill Acquisition & Development
Jan 2019- Apr 2020
Jan 2015- Dec 2018
