Amani Shafik

EXECUTIVE SUMMARY Communications (internal and external) Specialist with over 10 years’ experience in developing engaging and innovative digital and print designs for clients across fashion industry. Conceptualize, develop and execute marketing campaigns that build memorable brands. AMANI SHAFIK Skilled Communicator | Creative Director & Stylist | Fashion Editor | Marketing Strategist CORE COMPETENCIES • Marketing Strategies & Campaigns • Creative Team Leadership • Web & Print Content Development • New Product Launch • Vendor/Contract Management • Corporate Communications • Product Positioning & Branding • Focus Group & Market Research • Public & Media Relations • Social Media Footprint Expert in the technical, conceptual and content development of salesdriving collateral. Able to produce record-high marketing campaign response rates and execute successful product launches. PROFESSIONAL EXPERIENCE Complete in-depth understanding of internet tools, trends, and business models to raise and organization's visibility and social media profiling across Twitter, Facebook, LinkedIn, and YouTube. Adept at creating and executing content development campaigns and reviewing the created content. Creative Director and Stylist 2014 - 2019 Italian Brands (Braccialini, Emilio Cavallini, Mr Gherardini, Francesco Biasia, Moreschi)  Conceptualized and styled editorial shoots, trend market pages, managing photo shoots from inception to completion for 5 Italian brands.  Designed, executed and monitored comprehensive Advertising campaigns with an eye towards building audiences, boosting social engagement, strengthening brand affinity and driving high quality traffic.  Leveraged knowledge of social media performance metrics for effective ROI analysis.  Monitored benchmarks for measuring the impact of digital outreach and engagement.  Capitalized on competitive intelligence and SEO best practices to provide leadership on how brands should innovate and evolve within the digital engagement space.  Created and supervised production of printed materials in support of product awareness, brand identity and sales. Highly proficient in MS office Suites (Word, Excel, PowerPoint); fluently multilingual in English, Italian, Arabic and French. CONTACT ME - - Via Città sant’Angelo 14, 00132 roma RM Italia EDUCATION HISTORY  IED Rome |2007 Fashion Styling Master  Central St. Martins in London |2006 Fashion Communication Course  John Cabot University in Rome |2005 Business Administration Degree Fashion Director Feb. 2019 - Present L’Officiel Arabia  Oversee the production celebrity cover-shoots and inside content. Fashion Editor and Creative Director 2013 - 2019 Velvet Magazine (Dubai-print English language) and Velvet Italia (online)  Built and grew overall reputation of various brands by providing creative input and oversight in brand identity, marketing campaigns and overall brand experience.  Produced and directed cover stories; worked with Paris Hilton, Jasmine Sanders, Lottie Moss, Sofia Carson and Nicole Scherzinger.  Collaborated with celebrity/model, photographer, stylist and the whole team on set in order to create a well diverse styling environment.  Analyzed and guided the development of complex performance metrics and benchmarks to track and assess the effectiveness of assigned communication plans. Contributor Italian Fashion Academy in Cairo 2010/2011 Freelance Fashion Editor 2008/2010  Managed the development and presentation of content for the fashion editorial section of for some magazines in Egypt (Cleo, Diva Magazine).  Upheld quality relationships with the industry's top talents, including photographers, hair stylists, makeup artists, models and prop stylists. Department Manager Paris Gallery Dubai Mall (UAE) 2007 - 2009