Amanda Adaeze Arannonu

TEL: - LOCATION : Lagos,Nigeria TWITTER: mandi_ada INSTAGRAM: mandi_ada TIKTOK: mandyada1 ARANNONU AMANDA ADAEZE. Insight-driven Social Media Analyst with experience monitoring brand health, optimizing campaign performance, and analyzing social trends to drive strategic decisions. Skilled in synthesizing large datasets into actionable insights, identifying consumer sentiment shifts, and refining campaign messaging. Adept at using social media listening, data analytics, and audience behavior to inform product, marketing, and communication strategies. KEY COMPETENCIES Content editor & Error Correction. Quality assurance & Research analyst. Data Accuracy & Content Structuring Grammar, Spelling & Style Consistency Campaign Effectiveness Reporting Process Optimization & Workflow Improvement PROFESSIONAL EXPERIENCE RED BULL NIGERIA MARKETER AUG 2024-DATE Analyzed campaign metrics weekly, identifying patterns in engagement drops and making data-informed recommendations. Flagged and corrected inconsistencies in campus campaign materials before publication. Used trend analysis to suggest content timing and format adjustments, resulting in a 20% boost in student interaction. Built keyword lists and query structures (basic Boolean) for trend and feedback analysis from campus audiences. MAXI STORES LUXURY ADMINISTRATVE OFFICER AND SOCIAL MEDIA MANAGER FEN 2021- JAN 2022 Audited over 100+ social media captions and branding posts for alignment and relevance. Developed a pre-scheduling checklist that reduced late corrections by 60%. Analyzed content trends and audience interaction to realign messaging strategies for better reach. JULY 2021-OCT 2023 CANICE HANS PHARMACY AND STORES PHARMACY SALES AND PROGRAMS REPRESENTATIVE JULY 2024-NOV 2024 Corrected marketing material discrepancies and realigned product communication to reflect consumer feedback trends. Led initiative to update outdated messaging based on insights from healthcare customer interactions. Created structured feedback for content teams to improve AIgenerated text outputs. Detected systemic patterns of factual errors and advised on prompt optimization strategies PROGRAMS AND CONTENT COORDINATOR JAN 2025-DATE PANS RESEARCH SOCIETY. Coordinated digital content for newsletters, social reports, and event documentation with a focus on accuracy and clarity. Conducted feedback analysis and adjusted content tone to improve student engagement. EDUCATION & CERTIFICATIONS EXTRACURRICULAR ACTIVITIES. UNIVERSITY OF LAGOS EXECUTIVE ROLE(pharmacy B.sc PHARMACY student association-. CGPA: 4.79 GOOGLE DATA ANALYTICS AIESEC 2023 - 2024. HUBSPOT SOCIAL MEDIA MARKETING APTECH DATA SCIENCE ROTARACT CLUB 2022- DATE. PANS RESEARCH CLUB 2023.