AMAN DAGAR
E-mail ID:-Contact: -
Career OBJECTIVE
To obtain a challenging and responsible position in a professionally managed organization, where in, I can contribute to the successful growth of the organization utilizing my skills and hard work & also further improve my professional skills and gain work experience.
PROFESSIONAL EXPERIENCE 7.5 YEARS
Brands Served
Genpact 1.3 YEARS (Aug’10 – NOV’11)
Wipro 2.9 YEARS (nov’11 – july’14)
Accenture 2.8 Years (Aug’14 – Apr’17)
aDGLOBAL360 2.1 years (may’17– june’19)
NOVO SHOES 2.10 years (march’19– JaN’22)
cERTIFICATION
Google AdWords Search Certification
Google AdWords Display Certification
Google AdWords YouTube Certification
Facebook
Expertise: GooglePRODUCTS &PAID ads
Google AdWords Search
Google AdWords PLA (Shopping)
Google AdWords Call Only Ads
Google AdWords Display
Google AdWords You Tube
Google AdWords Smart Campaigns
Google Analytics
Google Tag Manager
Google Merchant Center
Google Drive
Expertise: socilal media marketing Paid
Facebook Ads
Instagram Ads
LinkedIn Ads
Proficient: sponsered content marketing
Taboola Ads
Outbrain Ads
Over The Top (OTT)
Proficient: Media planning & reporting
Media Planning
Median Plan Projection
Clint Reporting
Advance Reporting on Performance
Domain worked
Automobile
Insurance
Google Grant Account
Education
Services
Ecommerce and PLA listing
Clints Geography
US
Australia
Newzealand
India
Roles & Responsibilities as digital paid specialist
Responsible for working on Multiple Ecommerce Accounts on Adwords, Search, Shopping, Display and Social Media performance channels like Facebook, Insta, Linkdin etc.
Daily monitoring & optimization of keyword bids, daily and monthly ROAS, SQL, Budget Caps, Impression Share, Auction Insights, CTR, CPA, Conv. rates and other important account metrics
Generate daily, weekly and monthly reporting for all major metrics, goals to relevant stakeholders.
Understand top-down account structuring: Campaign - Ad Group – Keyword/Ad to maintain excellent account scores.
Provide insights and suggestions to the creative team on copy, graphics and user experience to improvise text/banner ads & landing pages.
Be well versed with implementing highly relevant ads by creative copywriting, using keyword insertion & ad extensions to improve QS and Ad Rank.
Periodic research on new scaling up opportunities – keyword/search queries, new targeting methods, Ad Words beta features etc. to meet periodic goals
Bulk upload with editors
Keywords Mining
Ad Copy Communication Creation
Work for Multiple Clint’s
Feed Creation
Ecommerce Account : Novo Shoes, Modern Matters, Halden Leather, Gunas
Project (duration 30 days)
Associated with central railway projects (reduction in Trackmen Efficiency)
Certified through central railway for projection handling under central railway authority.
Role in the project
Identifying the core reasons of reduction in Trackmen Efficiency.
Cause and effect relationship analysis.
Preparing reports and generating feedback on the basis of findings.
Assessing the outcome and suggesting the preventive measures with the view to attain and maintain the Trackmen Efficiency.
Computer Knowledge
Well versed with computer application and software.
Windows operating system, Internet and email.
MS Office (Word, Excel, & PowerPoint), V-lookup, Pivot table in Excel.
ACADEMIC QUALIFICATION
Qualification
College/School
Percentage
BCOM(Regular)
Delhi University
50%
MBA(Regular)
University of Pune
64.36%
DECLARATION
I hereby confirm that all the mentioned information is true and authentic to the best of my knowledge.
