Amal Bahar: Growth & Product Strategy
Kuala Lumpur, Malaysia | LinkedIn |-01 WORK EXPERIENCE
Tala (Financial Service)
Global Lifecycle Marketing Manager (Growth Guild)
●
●
●
Remote | 08/2023 – Present
Spearheaded end-to-end planning and executed GTM of key projects, including Instalments and Wallet (covering
cash-in/cash-out, KYC, and utility bills), delivering financial solutions to 10M+ customers globally. Scoped detailed CRM flows,
designed data events, and conducted comprehensive end-to-end testing for MVP launches.
Led a team that managed user lifecycle journeys for strategic partnerships across multiple markets (Philippines, Kenya, and
Mexico), targeting ideal user segments (based on RFM segmentation), implementing A/B testing, and scaling customisable
campaigns, resulting in a notable 17% increase in user acquisition by integrating partner benefits.
Set stakeholder expectations and cross-collaborated to ensure growth marketing campaigns aligned with business goals such as
cross and upselling, retention, loyalty, and more; leveraged user feedback and adoption insights to drive strategy and funnel
optimisation.
CoinDCX (Cryptocurrency Exchange Service)
Growth Strategy Manager
●
●
●
Bengaluru, India | 08/2022 – 07/2023
Designed GTM strategy and entire feature lifecycle with aggressive short and long-term goal setting for Storyly, a prime daily
engagement feature for active users. Used quantitative/ qualitative crypto-related data and CRM operations, to create hypotheses
and take informed product feature decisions. Achieved 34 percentage points growth in average sessions per WAUs.
Conceptualized product-led growth experiments across the customer lifecycle and partnered with key stakeholders to test
product-market fit. Deployed these newly developed features to 3.5M end-users while tracking success metrics and achieving
WAU retention above 66% for a period of 6 months.
Managed a partnership-led, bi-weekly Learn & Earn Quiz attributing to 7% WAUs—leveraged winners’ investment patterns for
power user expansion and potential power user discovery.
Get Simpl Technologies (BNPL Service)
Growth Manager
●
●
●
●
Designed and executed various drip campaigns by identifying key touchpoints in the user journey. Utilised data to grow and
retain user base, optimise funnel conversions, and measure impact through multi-channels.
Managed a quarterly budget of 55L INR for user acquisition and retention campaigns—deployed resources for performance
marketing, offline activations, and rewards based on conversion potential and ROI analysis.
Launched utility bills, a key component of the company’s growth, after extensive quantitative and qualitative analysis using A/B
testing and user research on beta cohorts. Improved CTR by 11 percentage points and mobile app downloads by 30%.
Owned the Clevertap integration with Simpl. Coordinated with cross-functional teams both internally and externally. Created
workflows for the integration and backfill process. Increased campaign conversion rates by 8 percentage points, on average.
02 EDUCATION
S P Jain Global School of Management
Executive Masters of Business Administration (Marketing & Strategy)
●
●
Bengaluru, India | 01/2017 – 01/2020
Sydney, Australia | 2020 – 2022
Global Immersion Project: Klarna’s Market Expansion in Indonesia
A strategy consulting report to investigate the Swedish fintech giant, Klarna’s feasibility in entrance and expansion in emerging
markets starting from Indonesia
Applied Business Research: Assessing the adoption of cryptocurrency by B2C businesses in global markets
A comprehensive study on current trends of cryptocurrency and its adoption along with a recommended roadmap for retail
businesses to implement its integration within respective operating models
Shri Govindram Seksaria Institute of Technology and Science (SGSITS)
Bachelor of Engineering (Electronics & Telecommunication)
Indore, India | 2012 – 2016
03 TOOLS
Marketing Automation/ CRM - MailChimp, Braze, MoEngage, WordPress | Design - Figma | Website Analytics - Amplitude, Looker |
Conversion Optimisation - Unbounce, Hotjar, UXCam | Mobile Marketing - Branch, One Signal, Exotel, Infobip
04 SKILLS & INTERESTS
Skills: Customer Lifecycle Management, Feature GTMs, Product Research, Wireframing, Conversion Rate Optimisation(CRO), A/B
testing, HTML, SQL, Paid Ads, Web Analytics, Campaign Planning & Measuring
Interests: Product teardowns & road mapping, UI/UX ideation, Fintech Enthusiast, Passive Investments, Olympic weightlifting
