Amaka Udeh

AMAKA. UDEH Lagos, Nigeria • - •-• www.linkedin.com/in/blessing-udeh/ PROFESSIONAL EXPERIENCE Results-driven Digital Marketer with 4 years of experience managing diverse marketing functions, including social media, paid ads, content creation, team leadership, and customer relationship management. Proven track record in scaling brand presence, driving growth, and optimizing strategies for startups and established businesses. Experienced in working across various industries and wearing multiple hats to ensure project success. Passionate about building impactful campaigns that drive engagement and results. CORE SKILLS ●​ ●​ ●​ ●​ ●​ ●​ Digital Marketing Strategies Social Media Management Paid Ads (Google Ads, Social Media Ads) Content Creation & Copywriting Photography & Video Editing ●​ ●​ ●​ ●​ Email Marketing Campaigns Business Development & Team Leadership Customer Account Management (B2B) Partnerships & Collaboration Event Management ●​ ●​ ●​ ●​ Marketing Strategy & Execution Customer Support (Chat, DMs, Emails, In-Person) Project Management & Team Coordination Sales & Revenue Growth PROFESSIONAL EXPERIENCE Plazzaa LLC​ March 2023 – Present Digital Marketer and Team Lead ●​ Manage the Business Development, Customer Support, Social Media, and Design teams to execute marketing campaigns and improve customer satisfaction. ●​ Develop and implement digital marketing strategies to enhance brand presence and drive user engagement. ●​ Lead content creation efforts across social media, ensuring alignment with business goals and audience preferences. ●​ Oversee collaboration and partnerships to expand business reach. Freelance Roles - Various Small Businesses, Remote & Contract​ March 2023 – Dec 2024 Marketing Consultant ●​ ●​ ●​ ●​ ●​ ●​ ●​ Created tailored marketing strategies and implemented social media account setups for small businesses. Developed engaging content for social media and provided ongoing support for customer inquiries. Managed content production and customer support for multiple brands. Managed social media accounts for clients in the e-commerce, lifestyle, health and travel industries. Created content calendars and scheduled posts, increasing reach by 30%. Launched targeted ad campaigns, resulting in a 20% rise in conversions. Engaged with audiences, responding to comments and messages to foster community growth. YouTube Channel Manager, Remote​ ​ Freelance​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ●​ Managed content strategy, production, and channel growth for YouTube clients. January 2024 – June 2024 Printivo, Lagos, Nigeria​ May 2019 – 2023 Digital Marketing and Communications Lead ●​ ●​ ●​ ●​ ●​ Progressed through multiple roles, demonstrating versatility and leadership. Managed social media platforms, created engaging content, and provided customer support through DMs and emails. Executed paid ad campaigns to drive traffic and conversions. Coordinated successful marketing events and partnerships, enhancing brand visibility. Provided strategic marketing solutions for small businesses, including Google profile setup and social media account creation. ●​ Oversaw YouTube channel management and content production. ●​ Delivered exceptional B2B customer account management, ensuring client satisfaction and retention. Content Creator and Social Media Manager​ ●​ ●​ ●​ ●​ ​ ​ ​ ​ ​ ​ ​ ​ Designed and wrote social media posts that boosted engagement by 20%. Created product-focused content that increased visibility and drove sales. Scheduled and monitored posts, responding to audience inquiries and feedback. Assisted in launching social media campaigns, and generating new leads. EDUCATION University of Nigeria, Nsukka​ Bachelor’s Degree in Library and Information Science​ Graduation Date: September 2015 CERTIFICATIONS & OTHER ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ SEMrush Content Marketing Certification HubSpot Social Media Marketing Certification LinkedIn Learning: Social Media Strategy Google Digital Marketing & E-commerce Professional Certificate: Coursera– 2025 Golibe: Copywriting & Email Marketing 2024 Hubspot: Content Marketing, SEO, Digital Marketing - 2023 SemRush: Content Marketing 2023 Project Management: Simplilearn & Great Learning Growth/Digital Marketing: Entry Level– 2023 Technical Skills ●​ ●​ ●​ ●​ ●​ ●​ Marketing Tools: Google Ads, Facebook Ads Manager, HubSpot, Mailchimp Analytics: Google Analytics, SEMrush, Ahrefs Content Tools: Canva, CapCup, Different AI tools Social Platforms: Instagram, TikTok, Facebook, Pinterest, LinkedIn, X CRM Platforms: Salesforce, Zoho, Hubspot Project Management: Asana, Trello, Slack, Monday, Clickup Key Achievements ●​ ●​ ●​ ●​ Spearheaded digital campaigns that increased engagement by 25% at Plazzaa. Successfully managed and scaled social media accounts for multiple brands, driving growth and revenue. Led cross-functional teams to execute projects on time and within budget. Improved customer satisfaction ratings through proactive support and engagement ​