Amagwu Ogechi | Freelancer Resume

OGECHI CHISOM AMAGWU LinkedIn Profile| Portfolio Professional Profile I'm a marketing professional with over 7 years of experience building and growing brands in the FMCG and digital space. I’ve worked across the full marketing funnel, from strategy and planning to content creation and campaign execution. Over the years, I’ve launched impactful digital campaigns, shaped brand narratives that resonate, and used insights to guide marketing decisions. I approach every project with curiosity, creativity, and a strong focus on real business outcomes. I’m passionate about creating work that not only connects with people but also delivers meaningful results. Skills Content Strategy | SEO Optimization | Copywriting | Social Media Marketing | Brand Storytelling | Performance Analysis | A/B Testing | Content Distribution | Conversion Optimization | Marketing Campaign Management | Data-Driven Decision Making | Customer Journey Mapping | Email Marketing | Editorial Planning | Keyword Research | Content Calendar Development | Creative Direction Professional Experience Red Town Digital Lagos, Nigeria Senior Marketing Manager (Content and Branding) November 2022 – Till Date ● Developed and executed content marketing strategies that increased social media engagement by 75% and boosted website traffic by 20%, driving audience growth. ● Led the creation of high-impact static and video ads (OVC, TVC) that improved brand awareness and contributed to a 30% increase in app signups. ● Directed content strategy for paid media campaigns, ensuring alignment with business objectives while enhancing audience reach across multiple digital platforms. ● Managed cross-functional teams of designers and copywriters to produce compelling branded content that reinforced messaging consistency across marketing channels. ● Collaborated with influencers and brand ambassadors to enhance marketing campaigns, driving higher engagement and fostering deeper customer relationships. ● Conducted A/B testing and performance audits to optimise ad creatives, ensuring maximum efficiency and improved conversion rates for paid campaigns. ● Provided data-driven insights to refine content strategies, leveraging analytics to enhance audience targeting, engagement, and customer retention. Red Town Digital Lagos, Nigeria Marketing Lead (Brand Strategy and Content) ● ● ● ● ● ● ● January 2022 – November 2022 Designed and implemented social media strategies that grew Instagram followers by 65%, increasing engagement across paid and organic channels for key brands. Led the creative development of multimedia assets for Google Display Ads and Facebook Ads, contributing to a 45% increase in campaign engagement. Managed the end-to-end development of content assets, ensuring alignment with audience behaviours, platform best practices, and campaign goals. Conducted performance audits on ad creatives, refining paid media strategies based on data-driven insights to improve visibility and conversion rates. Created detailed content briefs and provided feedback on creative rounds to ensure all assets adhered to brand identity and messaging. Worked closely with the paid media team to develop advertising materials that effectively resonated with target audiences and drove brand engagement. Analysed marketing trends and audience behaviours to optimise content distribution and improve paid campaign effectiveness across multiple digital channels. Evaluate Media Lagos, Nigeria Content Strategist ● ● ● ● ● ● January 2020 – December 2021 Led the execution of targeted ad campaigns across social media platforms, generating an annual client revenue of ₦100 million ($250,000) through performance-driven content strategies. Optimised social media engagement by 45%, leveraging audience insights, trend analysis, and data-driven creative adjustments to enhance content effectiveness. Conducted competitive research to identify emerging content opportunities, ensuring brand messaging remained relevant and compelling across various digital platforms. Provided regular performance reports and insights, refining content marketing strategies to align with consumer behaviour and business objectives. Managed cross-functional collaboration between designers, copywriters, and marketing teams to streamline content production and improve workflow efficiency. Ensured all published content adhered to SEO best practices, enhancing brand discoverability and driving increased organic traffic to websites. Print Sharply Lagos, Nigeria Content Researcher ● ● ● ● ● ● September 2018 – August 2019 Created and deployed SEO-optimised content that increased website traffic by 15% and improved social media visits by 25%, boosting audience reach. Established strategic relationships with media outlets, securing content placements that reduced turnaround time for publications and correspondence by 65%. Developed editorial calendars and structured content plans to ensure consistent publishing schedules and brand messaging across digital platforms. Assisted in the production of branded content, ensuring marketing materials aligned with organisational goals and audience preferences. Collaborated with designers to create visually engaging content assets that enhanced written materials and improved overall content effectiveness. Managed content updates across multiple digital distribution channels, maintaining accuracy, consistency, and brand alignment in all communications. Education & Certification University of Lagos, Akoka, Lagos State, Nigeria Bachelor of Arts in English Language AltSchool Africa Diploma in Product Marketing