Alyzza Dag Um

ALYZZA R. DAG-UM Pooc Oriental, Tubigon, Bohol, Philippines 6329 -- EDUCATION University of San Carlos - Talamban, Cebu City Bachelor of Science in Psychology Dean’s Honor List (2023, GPA: 1.53 | 2024, GPA: 1.64) WORK EXPERIENCE N-Compass TV (2024-Present) – Digital Marketing Specialist Managed Google Business Profiles for 32 clients, optimizing search visibility and enhancing brand credibility. Spearheaded social media management and advertising campaigns, increasing audience engagement and brand awareness. Analyzed marketing performance metrics and generated data-driven reports to improve strategies and maximize ROI. Designed and executed content plans, leveraging Adobe Express, Photoshop, Canva, Capcut, and Adobe Premiere Pro for impactful visual storytelling. Cebu Doctors’ University (2024) – Guidance Services Intern Designed and facilitated a Group Guidance Activity for 40 sections of freshmen, focusing on grit and perseverance to promote resilience. Managed content creation for the University Guidance Services Office’s Facebook page, driving student engagement and awareness. University of Cebu Medical Center (2023) – Human Resource Intern Focus: Talent Development & Employee Retention Conducted New Employee Orientation for 30+ newly hired staff, ensuring a smooth onboarding process. Designed employee recognition programs and produced awards certificates to boost morale and engagement. Developed and presented retention strategies (inclusive culture initiatives, wellness programs, and employee recognition) to reduce turnover and strengthen workforce stability. Served as a guest speaker at an HR Forum, delivering insights on effective talent retention strategies. ALYZZA R. DAG-UM Pooc Oriental, Tubigon, Bohol, Philippines 6329 -- LEADERSHIP & ORGANIZATIONAL INVOLVEMENT USC Junior People Management Association of the Philippines (JPMAP) -) Social Media Manager -) Oversaw social media growth across Facebook, Instagram, and Twitter, strengthening JPMAP’s digital presence. Designed and implemented content strategies that generated a 51K reach on Facebook. Led publicity campaigns for 17 events, maximizing audience engagement and participation. Creative Team Head -) Led a 12-member creative team, ensuring high-quality visual content across graphics, layouts, and videos. Established brand consistency and creative direction, aligning with organizational objectives. Managed workflows using Trello and Google Sheets, ensuring project efficiency and on-time delivery. SKILLS & EXPERTISE Marketing & Digital Strategy Social Media Management & Advertising Google Business Profile Optimization Performance Tracking & Analytics Content Creation & Branding ✔ ✔ ✔ ✔ Human Resources & Talent Development Employee Retention & Engagement New Hire Onboarding & Training HR Strategy & Leadership ✔ ✔ ✔ ALYZZA R. DAG-UM Pooc Oriental, Tubigon, Bohol, Philippines 6329 -- SKILLS & EXPERTISE Design & Technical Tools Adobe Photoshop, Canva, Capcut Adobe Premiere Pro, Adobe Express Sendible, Locl, Google Business Profile Manager GSuite, Microsoft Office, Monday.com, Trello ✔ ✔ ✔ Communication & Languages Public Speaking & Presentation Social Media Engagement & Strategy Fluent in Filipino, English, and Bisaya ✔ ✔ ✔ WHY ME? I bring a unique mix of creativity, strategy, and analytical thinking to any role I take on. Whether it’s crafting compelling marketing campaigns, developing engagement-driven HR initiatives, or leading creative teams, I thrive in fast-paced environments where innovation and impact matter. Let’s connect and create something exceptional together.