ALVIN MAÑALAC
--MANILA, PHILIPPINES
SUMMARY
Dynamic and results-oriented Content Manager and Web Content Strategist with a proven track record
of elevating brand visibility and engagement through strategic planning, content creation, and
optimization. Specializing in driving growth across XR Creators databases, case studies repositories, and
News & Guides sections, resulting in increased website traffic and improved user engagement.
Experienced in seamless collaboration with cross-functional teams to align content initiatives with
overarching business objectives. Seeking opportunities to leverage expertise in strategic content
planning and brand awareness to contribute to business planning endeavors.
EXPERIENCE
Content Manager
Virtual Reality Marketing / California, United States
Feb 2019 – Present
• Strategically plan, create, and optimize web content to enhance brand visibility and
engagement.
• Drive growth across XR Creators databases, case studies repository, and News & Guides section,
resulting in increased website traffic and higher user engagement.
• Curate and showcase case studies, news updates, and comprehensive guides to solidify Virtual
Reality Marketing's position as an industry resource.
• Expand XR creator list, enhancing visibility for featured creators and earning commendable
feedback from the community.
• Collaborate with cross-functional teams to align content initiatives with overarching business
objectives.
Social Media & Website Manager
Built by Design Construction / Utah, United States
Sep 2020 – Oct 2021
• Developed and maintained multiple WordPress websites and landing pages, contributing to
brand awareness and engagement.
• Created and published engaging content for social media channels, increasing reach and
engagement.
• Conducted research on industry topics to inform content creation and social media strategy.
• Managed social media platforms, including Facebook and Instagram Business Pages, to enhance
brand presence and drive website traffic.
Social Media Assistant
Future Brands / New York, United States
Mar 2020 – Apr 2021
• Brainstormed and executed social media campaigns to enhance customer engagement and
increase website traffic and revenue.
• Developed and implemented social media strategy through competitive research, platform
determination, and audience identification.
• Produced, edited, and published engaging content daily across various social media platforms.
• Monitored social media metrics and analyzed data to optimize content strategy and improve
performance.
Social Media Content Creator
Future Brands / New York, United States
Dec 2018 – Mar 2020
• Created brand awareness and built a strong social media presence to position the brand in the
market.
• Grew social media accounts' reach and engagement on all relevant platforms.
• Produced, edited, and shared engaging content daily, maintaining an active presence across
social media channels.
• Stayed updated with current technologies and trends in social media and design tools.
Collections Systems Manager
Metrobank Card Corporation / Manila, Philippines
Sep 2015 – Jan 2018
• Enhanced Dialer System efficiency and productivity through strategic initiatives.
• Assisted unit heads and team leaders in achieving collection strategies and business objectives.
• Contributed to various Collections Systems projects, improving overall processes and
applications.
Dialer Systems Officer
Metrobank Card Corporation / Manila, Philippines
Jun 2010 – Sep 2015
• Implemented standardized processes and references for day-to-day dialer activities.
• Executed initiatives to maximize system capabilities and functionalities.
Shift Supervisor – Manila Centralized Dialer Team
NCO Group / Manila, Philippines
Aug 2009 – Jun 2010
• Supervised shift operations and managed high-level dialer & IVR campaign requests.
• Effectively coordinated with different NCO sites to ensure campaign compliance and strategy
alignment.
Dialer Specialist - Manila Centralized Dialer Team
NCO Group / Manila, Philippines
Feb 2009 – Aug 2009
• Managed distribution of dialer & IVR campaigns and balanced workloads for dialer analysts.
• Conducted campaign audits and provided recommendations based on generated reports.
Dialer Specialist - Manila Recoveries Dialer Team
NCO Group / Manila, Philippines
Sep 2008 – Feb 2009
• Managed dialer & IVR campaigns for Manila ARM Recoveries and provided strategic
recommendations.
• Formulated dialer strategies for designated programs, resulting in organized management of
account portfolios.
Dialer Analyst
NCO Group / Manila, Philippines
Mar 2008 – Sep 2008
• Assisted in formulating strategies for Manila ARM Recoveries’ programs and executed campaign
management tasks.
• Contributed to structured implementation of plans for managed portfolios by Manila ARM
Recoveries.
EDUCATION
Post-Baccalaureate in Computer Technology
Polytechnic University of the Philippines – Open University
Jun 2007 – Apr 2008
Bachelor of Science in Electrical Engineering
Polytechnic University of the Philippines
Jun 1997 – Apr 2003
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Strategic Planning
Content Management
Data Analysis
Cross-Functional Collaboration
Social Media Management
Web Content Optimization
Organization Skills
Google Workspace Suite
Technical Writing
Research
Team Collaboration
Microsoft Office Suite
WordPress Management
Content Strategy Development
Project Management
Analytical Thinking
Prompt Engineering
Generative AI
ChatGPT
Professional Communication
Digital Strategy
Technical Skillset
AWARDS
2017 Q2 Masters Awardee - Junior Officer Category
Metrobank Card Corporation / Manila, Philippines
Aug- Q4 Excellence Awardee - Junior Officer Category
Metrobank Card Corporation / Manila, Philippines
Feb- Q4 Masters Awardee - Junior Officer Category
Metrobank Card Corporation / Manila, Philippines
Apr- Q4 Excellence Awardee - Junior Officer Category
Metrobank Card Corporation / Manila, Philippines
Feb 2014
