Alvin A. Edeza
099 Purok 2,
Brgy. Uwisan Calamba City,
laguna, Philippines-Cellphone No. -
Email Marketing Specialist
Email Copywriter with specialised training and experience in crafting persuasive,
results-driven campaigns. Skilled in creating engaging content, implementing advanced
strategies, and analysing customer feedback to optimise performance. Proficient in digital
platforms and market research, with a strong focus on accuracy and clarity. Capable of
adapting writing style to target audiences and effectively communicating brand values.
Collaborative team player eager to develop impactful email marketing campaigns.
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Persuasive Writing
Email Marketing Strategy
Market Research
Email Template Design
Brand Messaging
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Campaign Management
Customer Feedback Analysis
Proofreading and Editing
Collaboration
Audience Adaptability
Digital Platform Familiarity
Training and Courses
Email Underground Intensive (EUI)
8-Week Email Marketing Course
Led by: John Pagulayan & Allan Ngo
● Gained comprehensive knowledge of email marketing strategies and copywriting
techniques.
● Developed skills in creating persuasive and results-driven email campaigns.
The Freelance Movement Tribe
Freelancing Course and Community
Founded by: John Pagulayan
● Explored freelance industry insights and strategies for professional growth.
● Engaged with a supportive community dedicated to skill development, networking,
and regular email copywriting mastery sessions, refining expertise in crafting
compelling email content.
● Received ongoing support and guidance within the community, addressing
niche-specific challenges and fostering professional development.
Professional Profile
● Accomplished Sales Professional with 8 years of experience in driving sales,
enhancing customer engagement, and promoting brand visibility.
● Transitioning into a dynamic career as an Email Copywriter, backed by robust
training and practical experience in email marketing strategy and copywriting.
● Successfully completed the "Email Underground Intensive," an 8-week course
specialising in advanced email marketing strategies and copywriting techniques, led
by industry experts John Pagulayan and Allan Ngo.
● Active and engaged member of "Tribe," a vibrant freelancing community dedicated to
continuous skill development and professional growth.
● Poised to leverage extensive sales expertise and newly acquired email marketing
skills to craft compelling, results-oriented email campaigns that drive engagement and
conversions.
Employment History
GreatHome Makers Ent.
Promotional Representative
2016 - 2017
● Engaged customers with in-depth product knowledge and compelling demonstrations,
increasing sales growth.
● Collected and reported customer feedback to help shape future promotional strategies.
● Represented the brand at various events, increasing visibility and customer interest.
Metro Kitchenware Inc.
Brand Ambassador
2018 - 2019
● Demonstrated extensive product knowledge to effectively engage customers and
increase sales.
● Conducted product presentations and assisted customers with inquiries, enhancing
their purchasing experience.
● Supported marketing initiatives by collecting customer feedback and reporting on
promotional activities.
Skyworth Phil. Inc.
Sales Consultant
2019 - 2023
● Generated leads, conducted product demonstrations, and supported the sales team,
driving customer engagement and increasing sales growth.
● Represented and promoted the company’s brand, enhancing visibility and collecting
customer feedback to inform strategies.
● Reported on promotional efforts and results, providing valuable insights for future
marketing initiatives.
Education
City College of Calamba
Degree in Information Technology
2006
● Equipped with a solid foundation in Information Technology, providing a valuable
technical background beneficial for understanding digital platforms and technologies
in email marketing and copywriting.
Laguna Provincial Training Center
Automotive Servicing NC 1
Accredited by TESDA
Assessment Passer
● Broadens expertise beyond Information Technology, illustrating a versatile skill set
capable of handling technical challenges across multiple domains.