Alphonsus Umegboh

Alphonsus Chike Umegboh Email:-|-Phone: - Professional Summary Accomplished marketing and business leader with 17 years of experience, including a decade in management. Spearheaded dynamic teams to deliver high-impact marketing campaigns, significantly boosting brand visibility via strategic SEO and content marketing. Achieved millions in additional revenue through innovative email marketing efforts. Demonstrated expertise in campaign management and strategic execution. Core Competencies Grant Writing • Business Process Analysis • Project Management • Continuous Improvement Data Analysis • Product Marketing and Go-To-Market Strategies • Change Management Risk Management • SEO and Content Marketing Consulting • Six Sigma Professional Performance Marketing • Stakeholder Engagement • Consultative Selling • Competitive Analysis Strategic Advisory • B2B SaaS and Retail Consultancy • Strategic Alliance Partnership Management Integrated Marketing Management • Customer Success Management • Customer Relationship Management Sales Enablement • Product Management • Technical Product Management • Agile Marketing Process Mapping • Gap Analysis • Cross-Functional Collaboration Technical Proficiency Project Management Tools: Asana, Trello, Jira Design and Process Mapping: Lucidchart, Visio Communication: Slack Data Analysis: Excel, Looker (Google Data Studio), Mixpanel Marketing Automation: Marketo, HubSpot, Mailchimp CRM Systems: Salesforce, HubSpot SEO and Content Tools: BuzzSumo, SEMrush Social Media Management: Hootsuite Customer Support: Zendesk Programming Languages: Python, SQL, Go, Rust Languages: English (Native) Professional Experience Business Process Analyst Consultant (Under NDA) Freelance | Remote | May 2022 - August 2024 Executed process mapping and designed improvement models for operational efficiency optimization Conducted comprehensive data analysis and reporting for stakeholder decision-making support Led change management initiatives and quality assurance programs across cross-functional teams Performed gap analysis and facilitated stakeholder communication for continuous improvement Managed customer success and relationship management programs to enhance client satisfaction Marketing Strategy Consultant (Under NDA) Independent Consultant | Confidential Client | Remote | February 2019 - October 2022 Developed scalable content and CRM strategies while leading brand repositioning efforts Provided B2B, SaaS, and retail consultancy services including sales enablement and product management Managed strategic alliance partnerships and integrated marketing campaigns for client companies Advised on go-to-market strategies and technical product management using agile marketing methodologies Delivered change management support and customer relationship management optimization Senior Marketing Director Lumina Ventures | February 2015 - April 2024 Led team of 15 in developing marketing strategies that increased brand visibility by 40%, managed workflows using Trello, and facilitated Scrum practices improving project delivery by 30% Applied Lean Six Sigma methodologies reducing process waste by 25%, enhanced operational efficiency, and achieved 20% increase in campaign launch speed through Sprint planning Strategically allocated marketing budgets achieving 10% reduction in cost per acquisition, crafted sales enablement tactics contributing to 12% uplift in conversion rates Directed multichannel digital campaigns (SEO, SEM, PPC, Social Media, CRO, Content Marketing) achieving 35% increase in organic traffic and 50% boost in PPC conversion rates Enhanced cross-departmental efficiency by 22% through integrated marketing communications, improved sales team productivity by 18%, and increased customer retention by 15% Led Inbound and Account Based Marketing efforts increasing qualified leads by 45%, orchestrated lead nurturing enhancing customer conversion by 30% Elevated brand trust by 30% through consistent brand strategy, achieved 15% improvement in marketing ROI, and increased market share by 10% Innovated influencer marketing strategy achieving 50% growth in social media followers, 40% increase in engagement rates, and reduced lead response time by 50% Product Marketing Manager Kaendid Group | February 2007 - January 2015 Created comprehensive product marketing strategies aligned with business goals, identifying market opportunities and defining product positioning through competitive analysis Developed and executed go-to-market plans for new product launches, coordinating cross-functional teams and crafting compelling value propositions for different market segments Produced marketing materials including case studies, whitepapers, blogs, and videos while ensuring brand voice consistency and developing sales enablement tools Trained sales teams on product features and competitive advantages, defined target customer segments, and collaborated on pricing strategies to maximize profitability Managed multichannel promotional campaigns including digital marketing, events, and webinars while establishing KPIs and monitoring metrics like market share, CAC, and ROI Leveraged strategic partnerships for co-marketing, managed product lifecycle activities, and cultivated customer advocacy programs for testimonials and case studies Ensured cohesive product strategy execution across departments and educated markets on new technologies through thought leadership content Key Consulting Projects SEO Strategy Consultant - Optimized pharmaceutical website increasing organic traffic by 75% Content Marketing Advisor - Created SaaS content roadmap leading to 40% engagement rise Business Process Improvement - Mapped logistics workflows cutting inefficiencies by 30% Enterprise Change Management - Led pharma CRM transition improving adoption by 50% SEO Audit & Strategy - Fixed B2B technical issues achieving 50% organic traffic increase Voice of Customer Implementation - Designed VoC program improving CSAT scores by 40% Customer Success Strategy - Created account management approach improving upsells by 25% Process Automation - Implemented support automation reducing response times by 35% Education Bachelor of Science in Mathematics and Economics University of Benin |- Diploma in Marketing Olabisi Onabanjo University |- High School Diploma Imola Comprehensive College |- Professional Certifications HubSpot Certifications: HubSpot Sales Hub Software • HubSpot Revenue Operations (RevOps) • HubSpot Marketing Software • Social Media Marketing Business Analysis and Process Management: Prosci Change Management (Open University) • Business Analysis and Process Management (Coursera) • Associate Business Process Analyst (ServiceNow) • Practitioner Business Process Analyst (ServiceNow) • Process Discovery for Administrators (Automation Anywhere University) Six Sigma: Six Sigma Green Belt (Alison) • Six Sigma Yellow Belt (6SigmaStudy) Product Management: Product Launches, Analytics, Discovery, Experimentation, Strategy, Roadmapping, Led Growth, and AI Micro-Certifications (Product School) • AI For Product Managers (Alison) • Diploma in Product Management (Alison) Data Analytics & Project Management: Google Data Analytics Professional (Google) • Scrum Master (Simplilearn) • Operations Management (Open University) Digital Marketing: Digital Product Marketing (Simplilearn) • Digital Product Advertising, SEO and Content Playbook, Content Marketing and SEO, Email Marketing, International SEO (SEMrush Academy) Business Management: Diploma in Business Administration (Alison) • Social Media Strategy (Alison) • Retail Management (Open University) • Risk Management (Alison) • Financial Management (NonprofitReady.org) B2B Specializations: B2B Lead Generation Techniques, Customer Success Management, Partnership Development, Supply Chain Management (Alison) • Customer Success Management (CustomerSuccessU.org) HR Certification: Workday Human Capital Management (HMC). Human Resources Management(Alison)