AlMoatassem Bellah Abo Elhamaiel
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https://www.linkedin.com/in/al-moatassem-mohamed-345a7480/
Summary
Resourceful marketing professional with five years of experience in reputable agencies and luxury goods
multinational company, accomplishing success in leading marketing and digital campaigns internationally. Proactive
business management ability to identify ways to maximize reach and awareness with an open eye on protecting
brand’s reputation without compromising quality. In addition to, two years of experience in Sales with proven and
tested negotiation, sales and marketing skills. Eager to leverage professional expertise to drive optimal business
results.
Education
Bachelors of Business, Majored in Marketing, January 2016, Second Degree Honors, Division Two
University Of Wales, UK
Skills
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Communication, Negotiation, and Presentation Skills
Microsoft Word, Excel & Power Point
Content Marketing and Strategy
Social Media Marketing
Copy Writing & Content Creation
Market Research
Media Buying and Planning
Social media marketing (Facebook, Instagram, Linkedin, Snapchat, Twitter, GDN, Search Network, and
Pinterest)
SEO & PPC
Expert in communication and analysis tools e.g: Basecamp, Google analytics, Google Docs, Zapier,
SocialBlade, SimilarWeb
Project Management
Critical Thinking and Research paper writing
Languages
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Arabic (Mother tongue)
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English (Fluent/Near Native)
Experience
Regional Senior Media Planning and Buyer
IQVIA
08/2018 – present
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Digital Media Campaign Buying, Management & Strategy.
Manage multiple paid social media advertising programs across various social and digital channels - from planning to
implementation, to optimization and analysis.
Provide weekly, monthly and quarterly performance reporting both total funnel analysis and per program analysis.
Conduct thorough and deep analysis to derive new findings with the purpose of greatly optimizing marketing campaigns.
Collaborate with different teams within the organization.
Develop A/B testing programs to maximize acquisition efforts and returns.
Analyze KPIs such as leads, pipeline, and bookings by various marketing channels, lead segments, campaigns,
timeframes and sales channels.
Adjust current reporting to meet the needs of upper management.
Identify, analyze, and interpret trends or patterns in data sets.
Interacts and takes project direction from various levels of the organization including.
Digital PR Consultant, MEA
FOREO
11/2017-08/2018
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Assist the PR Team Lead in the marketing and PR strategy
Reporting to Regional Digital PR Manager in Croatia HQ2 (Remote).
Managing team of two (Digital PR Specialist and PR Assistant Consultant)
Recruiting and aligning with agencies (BTL/ATL/PR)
Preparing the Launching event of LUNA 2 (Venue, Theme, Decorations and productions, Finance, PR list, Creative
activations program)
Finding, refining, reaching, and signing with potential partners (female
influencers/publishers/Bloggers/Celebrities/Billboards/TV/Events) in the region to support our brand.
Analyzing partners’ analytics, segmenting and reach. and run them through company tools and metrics to choose
perfectly.
Seize missed opportunities in articles, blogs, and e-magazines by implanting our key products in them.
Prepare invoices and financial papers needed for collaborations and send them to HQ in Croatia
Supervise, Create, and approve content angles made by talents, (influencers and bloggers)
Analyze Boosting analytics retained from talents and/or magazines before and after boosting to insure that the
segmentation meets company’s standards.
Protect brand reputation.
Assist the Regional Marketing Manager in the Region’s marketing strategy and help the other countries with marketing
solutions.
Exceeded my KPIs (Reach / Budget) (59,000,000 impressions for 420,000 EURO)
2018 personal budget assigned ( 560,000 EURO ) for ( 56,000,000 impression + launching event)
Digital Accounts Manager
LIQUID advertising
01/2016 – 11/2017
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Design digital media campaigns aligned with business goals
Create digital content for multiple platforms (e.g. facebook, instagram, twitter, youtube, website, blogs, press releases)
Manage end-to-end digital projects
Establish our web presence to boost brand awareness
Maintain a strong online company voice through social media
Liaise with Marketing, Sales and Product development teams to ensure brand consistency
Suggest and implement direct marketing methods to increase profitability
Events and PR Supervisor
(CFF) Cairo Fashion Festival
02/2016 – 08/2017
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Managing the media entities, designers, influencers and VVIP guests
Writing and distributing press releases to media entities
Collecting media coverage
Designing and copywriting the invitations for VIP and VVIP guests
Segmenting Vip guests into categories, and selecting carefully the ones that will perfectly suit the event
Supervising the Vip seating design with CFF’s operation managers
Supervising the copywriting of the speech .
Supervising and directing the Social media agency and assuring that the targeting, segmenting, visual designing. and
content writing is meeting the targeted social class expectations.
Marketing Specialist
AL Masry for modern food industries
04/2014 – 11/2015
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Creating new ideas in penetrating different markets while maintaining and increasing the original market share.
Negotiating and seizing deals with 5 stars hotels' general and purchasing managers,
Product innovation (creating new products that are new and effective in the Egyptian market),
Designing a marketing strategy and applying the marketing plan,
Keep an eye on the production and operation in the factory to assure the quality of my products,
Increased sales by approximately triple in one year.
Sales coordinator
High Octane NJ, USA
05/2013 – 112/2013
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Analysis of daily sales report ,
Up to date with new developments and trends in the market ,
Motivate sales team ,
Creating a challenging work atmosphere ,
Handling 200+ customers daily and maintaining relationship with promising ones.
Interpersonal skills
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Leadership
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Organized
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Team work
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Time management skills
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Adaptability & Flexibility
