Ally
Garces
Luxury Fashion
Merchandiser
-
Unit 501, The Studio Residences III, 995 R. Palma,
Brgy. Poblacion, Makati City
WORK EXPERIENCE
Client Success Manager
etaily, a leading e-commerce enabler with end-to-end
omnichannel solutions to help businesses thrive in the
digital economy
June 2022 to January 2023 (7 months)
RELEVANT SKILLS
Account Management
Project Management
Brand Management
Advised fashion and lifestyle clients on how to grow
their online sales through their own webstore and other
marketplaces by co-developing monthly promotion
plans and merchandising activities.
Worked closely with internal departments (Channel,
Creatives, Performance Marketing and Operations) and
external parties (Clients and Marketplaces- Lazada,
Shopee, Zalora) in order to achieve Traffic, Conversion,
AOV and GMV Targets.
Conducted bi-weekly KPI reviews with the client
including performance recap, insights, and
recommendations to ensure their needs are met and
promote future improvements.
Merchandiser/ Assistant Buyer
H&F Retail Concepts Inc.,
August 2017 to June 2022 (4 years, 11 months)
Assisted the Merchandising Director/ President and
Buyer with product selection and merchandising
activities of womenswear in multilabels UNIVERS and
homme et femme, and franchises of Off-White and
Officine Universelle Buly.
Oversaw all Womenswear category lines of around 30
international luxury brands such as Acne Studios, Dries
van Noten, Jil Sander, Sacai, etc.
Participated in quarterly market appointments in Paris
and Milan Fashion Week
Placed orders, planned seasonal OTBs, and annual
sales targets
Built collections and assortment by brand based on
forecasting of trends, analysis of sales data and
customer feedback
Ally
Garces
Luxury Fashion
Merchandiser
-
Unit 501, The Studio Residences III, 995
R. Palma, Brgy. Poblacion, Makati City
WORK EXPERIENCE
Managed inventory by monitoring movement of
merchandise between stores and on e-commerce
platforms
Communicated with suppliers regarding orders,
payments, timely delivery of merchandise, damages
and discrepancies
RELEVANT SKILLS
Fashion Merchandising
inventory Management
Sales Analysis
Priced merchandise in line with global RRPs and online
competitors’ pricing
Coordinated with the Press and Marketing teams for
social media content, product highlights, events and
promotions
Collaborated with Visual Merchandising team for instore display
Created seasonal collection briefs and imparted
training material with the sales staff
Maintained industry knowledge, researched and
explored trends
Merchandising Assistant
H&F Retail Concepts Inc.,
Feburary 2016 to August 2017 (1 years, 7 months)
Assisted the menswear and womenswear buyers of
premium multi labels, UNIVERS and homme et femme
Generated weekly and monthly sales analysis and sell
through reports
Provided administrative support including maintaining
ledgers, delivery summaries, and price adjustment
forms
Ally
Garces
Luxury Fashion
Merchandiser
INTERNSHIPS
Buying and Production Intern
ZALORA
August to October 2015 (3 months)
Marketing and Admissions Intern
SOFA Design Institute
June 2013 to 2014 (1 year)
EDUCATION HISTORY
Associate's Degree in Fashion Design and Marketing
SoFA Design Institute
Year of Graduation: 2015
High School Diploma
Siena College, Quezon City
Year of Graduation: 2010
SKILLS
Microsoft Office (Word, Excel, PowerPoint, Outlook)
G Suite (Google Docs, Sheets, Drive, Gmail)
Adobe Photoshop, Illustrator and InDesign
E-Commerce Copywriting
Creative Direction and Styling
Market and Trend Research
