Allison Habib

ALLISON HABIB UI / UX Designer/CREATIVE DESIGNER Email:-Phone: - Address: Plot 12 Block 5, Ogudu phase 2. Opposite Alapere Housing Estate, Ogudu Lagos, Nigeria Linkedin: linkedin.com/in/allison-habib-6ab166106/ SUMMARY I bring a graphics and creative problem-solving approach to create products and experience people love to use. Meticulousness and persistence defines me. With a background in graphic design and website design, I am competent in all aspects of the design process PROFESSIONAL EXPERIENCE WEBSITE DEVELOPMENT (FREELANCE) Cititrust Financial Services, July 2019 – September 2019 Developed website for three subsidiaries that increased the brand lead generation by 25%.  SEO & LEADS: Initiated digital initiatives which significantly led to three times increase in website visits and improved campaign click through rates and website's ranking and attracted more potential customers to the website. CREATIVE CONSULTATION (FREELANCE) Workforce Group, February 2019 – June 2019  Led in the design, development, and implementation of graphic, website ui, layout, and production communication materials while helping the organization cut their costs by an average of 15%.  Recommended and consulted with the brand on the most appropriate graphic design options based on their overall marketing goals. CREATIVE DESIGNER (REMOTE) Charisol, USA / August 2018 – January 2019 Appointed to manage digital marketing activities including website management, online advertisement, graphics design, video production, email marketing and SEO  Supervise the assessment of all graphic materials in order to ensure quality of the design for social media posts and marketing communications and made sure it was in line with the brand guide. Created promotional material and mailing campaigns to bring in more likes and comments.  DIGITAL ADVERTISEMENT: Launched digital ads strategy on Facebook, Instagram, SEO, LinkedIn and Email Marketing resulted in 10% qualified leads. UI/UX Specialist PlayIPlay, February 2017 – July 2018  Launched the brand first blog, focusing on social media and the gaming industry. Created engaging video, content and SEO strategy for the brand which resulted in over 20000 website visits a month. SEO SPECIALIST (FREELANCE) Rack Centre, November 2016 – January 2017  Increased organic page views (30%) with reduction of bounce rates (-6 PP) on websites through site-content management & SEM analysis.  Achieved 1st-page rankings across all major search engines and increased daily visitors from 50 to 750 daily within 3 months.  UI/UX Specialist Oak Pensions, March 2016 – October 2016  Social Media Growth: Grew social media impressions from 5000 per month to 200,000 per month.  Lead Generation: Increased leads by 25% monthly, boosted customer satisfaction by implementing an AI-driven live chat system to answer basic queries customer satisfaction rate increased by nearly 40%; technical support expenses reduction by 30%. PPC AD SPECIALIST/CREATIVE DESIGNER (Consultant) United Capital Plc, December 2015 – February 2016  Implemented the highly efficient PPC advertising campaigns which Improved CTR on Google and YouTube Adwords from an average of 1.6% to 3.1% and resulted in 15% leads generated within 3 months as a consultant. LEAD CREATIVE TECHNOLOGIST BusinessPlus Services, August 2013 – November 2015  Appointed to manage graphics design, social media, website design for the brand and its client.  Used Google Analytics to track the effectiveness of social media initiatives. Optimization of Social media campaigns saw an increase of user engagement and website page views by 105% in 2014. SKILL CERTIFICATIONS  Adobe Creative Suite  Inbound Marketing (Hubspot)  SEO  Email Marketing (Hubspot)  PPC Advertising  Google Digital Sales  Sketching/Rendering  Google Partner  WireFraming   Web Design Digital Marketing Associate (SM Study)  Social Media Marketing  Marketing Strategy (SM Study)  Search Engine Marketing EDUCATION ND, COMPUTER SCIENCE Yaba College Technolgy, 2014 –2017