Allison C. GilliGraphic Designer
Atlanta, GA 30307 • Portfolio • LinkedIn • Email • -
Experienced design professional with a strong knack for creating innovative marketing collateral across multiple products. Skilled in branding, digital marketing, and direct marketing, with a consistent track record of delivering high-quality materials on time or early. I’m a collaborative team player adept at communicating ideas and devising creative solutions to complex challenges, thriving in group collaboration. Proven ability to build strong relationships with clients, colleagues, and management, enhancing overall organizational effectiveness. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere), UX/UI design, Figma, Asana, and Canva.
Professional Experience
SMART COMMUNICATIONS • Atlanta, GA
Graphic Designer October 2021 to January 2025
As the lead Graphic Deigner, I oversaw brand consistency for a platform trusted by 500+ global brands, supporting multiple products and regions in the healthcare, insurance, and financial services industries. My role spans design, project management, and cross-functional collaboration, driving impactful marketing and digital experiences. I specialize in branding, social, digital, and web design. Working closely with the Creative Director, I reinforce our brand across all touchpoints, contributing to operational efficiency and brand identity.
Key Accomplishments:
Lead designer for diverse print and digital assets, including paid ads, social media promotions, print ads, trade show materials, customer case studies, partner solution briefs, and more.
Drive evolution of social and digital branding to align with current trends and brand growth, developing and implementing corporate brand standards.
Manage all Partner Marketing projects, overseeing design for solution briefs, event materials, presentations, booth designs, and print collateral.
Efficiently manage and design for multiple concurrent cross-industry and cross-product campaigns, encompassing digital ads, organic and paid social promotion, email, and web design for landing pages, while collaborating cross-functionally on day-to-day projects.
PARKMOBILE, LLC • Atlanta, GA
Manager, Graphic Design March 2018 to September 2021
Pioneered this role and the Design department once I took all graphic design needs in-house, managing any external contractors. Main objective was to create new design elements, treatments, and projects for the Marketing department, including web designs, email and social graphics, brochures, case studies, and logos.
Key Accomplishments:
Analyzed and planned design frameworks according to established project specifications, cross-collaborating with multiple departments and clients to execute large campaigns, including social promotion, print and digital advertising, email marketing, printed collateral
Played key role in growing user base from 3 million to 20 million, developing exceptional marketing campaigns that helped increase membership sign-up by as much as 850% on day of promotion.
Boosted daily in-app reservations usage over 2600% in three months by creating marketing collateral and in-app graphics to promote app; daily reservation users grew by more than 250%.
Grew daily usage for partnerships with major brands (such as Apple Pay, Mastercard, Visa), developing promotions that increased daily usage by 77% on first day of promotion and as much as 95% during promotional period; growing total usage by 545%.
Marketing & Design Manager February 2016 to March 2018
Promoted to the role of Marketing and Design Manager to fill a previously outsourced role that I took upon myself to take over. Generated and creatively shaped marketing collateral for multiple marketing campaigns using Localytics for more than 1.5m monthly active users. Managed digital marketing efforts and all of graphic design for user base of eight million, including daily app notifications and messages for multiple clients and locations. Additionally, I designed 10-15 email campaigns per month and all social media organic and promoted campaigns for more than 300 clients.
Marketing & Social Media Coordinator August 2013 to February 2016
Oversaw all content writing, including information on corporate website, press releases, newsletters, infographics, and social media promotion.
Education
Bachelor of Business Administration, Marketing
UNIVERSITY OF GEORGIA • Athens, GA
GPA: 3.4 / 4.0
Visual Design Course
GENERAL ASSEMBLY • Atlanta, GA
Eight-week course focused on designing mobile website, learning principles of design research and discovery, UI/UX, typography, color, and story-telling.
Volunteer
Member & Volunteer, AiMA (now Fuse), 2013 to 2019
Premier networking event association for Atlanta’s digital marketers, contributing to their marketing, graphic design, and social media needs.
References
Kevin Graham, Past Supervisor, ParkMobile- •-
Tina Dyer, Past Supervisor, ParkMobile- •-
Sarah Thorowgood, Former Colleague, Smart Communications- •-
