Allison Catania

Allison Catania 5 Briarwood Dr. E. Warren, NJ 07059 | - |-Dedicated and versatile marketing professional with expertise in all facets of account management, marketing campaign development, web design, vendor and client relations, and social media. Skilled in collaborating with sales teams and external partners to achieve business objectives. Instrumental in growing revenue and developing innovative advertising strategies for major corporations. Marketing & Branding Strategy Strategic Planning & Analysis Industry Networking Client Relations Social Media & Online Marketing Cost Control & Upselling Skills Marketing Collateral Web Design & Development Marketing Campaign Execution Professional Experience TIME INC./MEREDITH, Marketing Manager, NY. NYMarch 2018 – Present Drive media sales revenue growth across fashion and retail categories. Responsible for conceiving, communicating and executing creative marketing solutions that leverage Meredith’s print, digital, native, video and event assets. Develop and execute insight-driven integrated opportunities across digital, print, mobile, social, tablet and events to maximize advertising revenue.  Translate long-term advertiser objectives and category understanding into integrated solutions provided by Meredith brands. Accompany sales reps on sales calls to present marketing platforms and client-specific opportunities.  Partner with VP, Fashion to develop category-specific revenue driving strategies. Serve as project manager for sold marketing campaigns - including retail and/or VIP events, paid social, audience targeting, branded content and editorial partnerships. TIME INC./MEREDITH, Account Manager, Pharma/Healthcare, NY, NYDec. 2016 – March 2018 Led online advertising campaigns, site content development, and online advertising for top tier clients including Pfizer, Novartis, GSK and Shire. Planned marketing strategy with sales and marketing and presented advertising proposals to a variety of clients. Served as one of the primary points of contact for and outside vendors and oversaw post-campaign wrap-up and analysis. Saved over $700K worth of revenue by optimizing failing campaigns and achieved incremental $1.3M worth of revenue in Q4 2017 by developing renewal, optimization, relocation, and upsell opportunities for current partners. CBS INTERACTIVE, Digital Sales Planner, Sports, NY, NY Mar. 2016 – Dec. 2016 Managed daily operations of online and mobile sponsorship and advertising campaigns for clients nationwide including Bud Light, AARP, Subway, and Walmart. Supported all new business and renewals, including market research, contract negotiations, media pans, billing, trafficking, and creative project development. Ensured successful campaign execution and follow-up by developing daily Campaign Delivery Reports. MACDONALD MEDIA LLC, Account Coordinator, NY, NY May 2015 – Mar. 2016 Collaborate with internal stakeholders to execute multi-platform marketing campaigns Managed client relations and Out Of Home advertising for the highest grossing clients including ESPN, as well as Meijer, Starbucks, Tropicana Casinos, RocNation, and Mozila. Planned, managed budgets, and executed traditional, digital out of home, and non-traditional out of home advertising activations resulting in referrals and increased profitability for clients. Ensured flawless campaign execution by building productive relations with traditional and digital marketing vendors. MASTRO COMMUNICATIONS INC., Account Executive, Warren, NJ May 2011 – Aug. 2014 Initiated a successful web design and web tactics campaign for a client with no prior digital presence. Managed four social media accounts and scheduled multi-client Facebook and Twitter updates. Contributed to the facilitation of PR/marketing ideas and events for Marriott and PGA of America. Implemented website production and design for Devotion Spirits, Mastro Communications Inc., and New Jersey Golf Today. Created logos, developed media lists using CisionPoint, pitched stories to media, and wrote press releases. Education & Credentials Bachelor of Science in Information Management & Technology, Syracuse University, New York, 2015