Allen
Ochieng’
Date of Birth - 22/04/1992
Gender - Male
Nationality - Kenyan
Marital Status - Single
Languages
-, Nairobi.
English (written and spoken)
Kiswahili (written and spoken)
Luo (spoken)
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Education
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Daystar University, Athi-River, Kenya
January 2014–July 2018
B.A in communication (Public Relations concentration)
2.82 GPA-m
https://www.linkedin.c
om/in/allen-ochieng-
Kenya Methodist University, Nairobi, Kenya
Pre-University certificate
3.78 GPA
Mutungoni Academy, Athi-River, Kenya
Kenya Certificate for Secondary Education (K.C.S.E.)
C (Plain)
Mutungoni Academy, Athi-River, Kenya
K.C.P.E.
373 Marks (B+)
Experience
8TH July 2019 – 31ST January 2020
Junior Customer Acquisition Associate • Junior Associate • SafeBoda
Kenya
Duties:
Assist in executing customer acquisition strategy in Nairobi.
Identify opportunities to grow SafeBoda’s brand awareness, both online
and offline, presence and with media outlets, assist in telling the
SafeBoda story.
Work to enhance SafeBoda's presence and appeal within the city.
Design and develop cross-channel customer growth programs to
improve activation, retention and loyalty. Specifically:
Digital channels
PR & influence marketing
ATL Media
Events
Face to face activation and sales
Additional revenue streams
- Coordinate with management on the strategy to acquire customers and build a
great brand in the city.
11TH October 2018 – 1ST March 2019
Account Executive Intern • Intern • Apex Porter Novelli
Duties:
Writing and distributing basic materials, including news releases,
backgrounders, fact sheets, bios, newsletters, prepared remarks,
program elements, standby statements and pitch letters, media kits
and case studies
Media relations skills — have media contacts; handle journalist
enquiries; creative pitching of stories; knowledge of the media
landscape, development of activity plans and compilation of status
reports
Assistance in client administration duties such as billing and activity
reports, representing clients at events or trade shows, assisting Account
Manager in briefing of writers and suppliers e.g. photographers
Account management and strategic thinking and planning, contribution
to budget and project planning
organizing and implementing events and promotions for the clients
Management of client expectations
Attending and contributing to brainstorming process.
2ND May 2018 – 31ST July 2018
Marketing and Communications Intern • Intern • Kenya Trade Network
Agency (KenTrade)
Duties:
Assistance in the creation and carrying out all marketing,
communication, branding and promotional activities.
Assistance in editing of marketing and communication content
Assistance in tracking and reviewing Marketing and Communication,
initiatives and making recommendations.
Assistance in the developing of new social media campaigns,
considering planned promotional activities.
Monitoring social channels and respond to feedback, questions, and
concerns.
Assistance in planning and hosting marketing events.
3RD September 2017 – 31ST May 2018
Associate Account Executive• Associate • Nexlink Ads
Duties:
Monitoring progress and budgets, and submitting reports.
Conducting research to inform clients’ strategies
Creating and carrying out marketing, communication, branding and
promotional activities.
Providing support for clients by learning about and satisfying their
needs.
Making calls or reaching out to prospects, following up with prospects
several times throughout the sales cycle to ensure needs are being met.
Presenting and demonstrating the value of products and services to
prospective buyers
Compiling and analyzing data to find trends, develop sales strategies
and setting quotas, staying current on company offerings and industry
trends.
Maintaining a database of contact information, building long-lasting,
mutually beneficial relationships with external contacts and internal
departments to create a better customer experience.
3RD July 2017 – 31st August 2017
Corporate Communications intern • Intern • Export Promotion Council
Duties:
Newspaper reviews, events coverage, rapporteurs.
Assistance in the creation and carrying out communication.
Assistance in editing of communication content
Assistance in tracking and reviewing Corporate Communication and
making recommendations.
Assistance in the developing of new social media campaigns and
updates, monitoring social channels and respond to feedback,
questions, and concerns.
Assistance in planning and hosting marketing events.
Certificates and Achievements
2017 - ISA (International School of Advertising) boot camp
November 2016 - present - Photo blogging
(retinaldiary.wordpress.com)
2016 - 1st runners up Mr. Daystar (Daystar University)
2014 - 1st runners up Mr. Daystar (Daystar University)
2014 - 1st runners up Mr. Academics (Daystar University)
2011 - Most discipline boy (Mutungoni Academy High School)
2010 - Founded the World Youth Alliance (W.Y.A) Solidarity Walk as
part of the dignity project for W.Y.A training
2010 - Attended the Strathmore web design boot camp and taught
basic web design skills.
2009 - Appointed deputy school captain, Highway Secondary School
2009 - Participated in the 1st annual students’ leadership conference
representing Makadara constituency and Highway Secondary School.
Volunteer Activities
DOULOS (Daystar University) - Orientation of freshmen, outdoor
training, team building and outdoor activities.
Kenya Red Cross - Peer education.
Extracurricular activities
Sports
Volleyball – primary, high school provincial level (team captain)
and University level
Athletics – High school District level and gold medal in long jump
at high school level
Rugby – beginner, high school level
Boxing – beginner, high school level
Swimming
Clubs
Infinite Mass (official Daystar dance team) – (Treasurer, 2015)
World Youth Alliance club (chairman, 2010)
Drama club (chairman, 2009) – drama festivals at the provincial
level 2008
Science club – provincial level 2009
The World Starts with Me (W.S.W.M) club (chairman 2008)
Red Cross Club (club vice-chairperson 2008
Hobbies
Technology and research
Travelling
Photography
Referees
Leah Waweru
Customer Acquisition Lead, SafeBoda,
Phone: -
Email:-Ann Odero,
Marketing and Communications Manager, Kenya Trade Networking
Agency (KenTrade)
Phone: -
Email:-Fridah Makena,
Chief Operations Officer, Nextlink Ads
Phone: -
Email:-