Allanmaie Bautista

ALLANMAIE BAUTISTA ASSISTANT BRAND MANAGER (- - PROFILE SUMMARY Dedicated and results-driven marketing professional with experience in developing and executing successful brand strategies. Adept at building and enhancing brand image, increasing brand awareness, and driving customer engagement. Possesses a strong understanding of market trends, consumer behavior, and competitive landscapes. Ability to collaborate effectively across cross-functional teams. PROFESSIONAL SKILL Creativity Skills. Interpersonal Skills. Decision-making. Adaptability. Goal Setting. Attention to detail. TECHNICAL SKILL Brand Management. Social Media Management. Good Analytical Skills. Project Management. Microsoft Office Programs. Market research application WORK EXPERIENCE Splash Corporation Assistant Brand Manager Nov 2023 - Present Managed and executed brand strategies across multiple territories, ensuring consistent positioning and market growth.​ Spearheaded digital marketing initiatives that significantly elevated brand awareness across key markets through strategic campaign execution and promotions. Formulated and analyzed pricing strategies to optimize profitability and competitive positioning in diverse markets. Collaborated on cross-functional teams to drive new product development from concept to launch, aligning with market needs and brand objectives. Ensured all products and marketing activities adhered to regulatory standards and compliance requirements. Monitored and managed marketing budgets, ensuring efficient allocation of resources and adherence to financial targets Ajinomoto Philippines Corporation Brand Specialist Jan 2020 - Nov 2023 Contributed to developing communication strategies by analyzing competitor campaigns and brand performance. Planned and executed consumer promotion activities, enhancing brand engagement and sales. Compiled and analyzed sales and category data to formulate annual marketing plans. Managed and executed digital marketing campaigns across various channels, boosting online presence. Coordinated with support departments on product improvements and cost-reduction initiatives. Assisted in the development and launch of new products, from ideation to market introduction.​ Conducted market research projects, from drafting research briefs to analyzing data for strategic insights. EDUCATION Bachelor of Science Major in Accountancy College of the Holy Spirit Manila Siena College of Taytay Tertiary Secondary