Aliza

ALIZA SHAHID A M A ZON PPC E X P E R T Karachi, Pakistan - - Objective Dedicated Amazon PPC Account Manager & Strategist with a proven track record of optimizing advertising campaigns to increase product visibility, drive sales, and maximize ROI. Seeking to apply my expertise in analytics of Amazon PPC, data analysis, and strategy development to contribute to the success of HeadLinema. Professional Summary 3+ years of experience as an Amazon PPC specialist, consistently exceeding revenue and ROI targets. Proficient in campaign management, bid optimization, keyword research, and maintaining healthy ACOS & gaining potential ROAS. In-depth knowledge of Amazon Advertising platforms, including Seller Central and Amazon Advertising Console. Strong analytical skills to derive actionable insights from campaign data. Excellent communication and collaboration abilities for working with cross-functional teams. Up-to-date on industry trends and best practices in Amazon PPC advertising. Work Experience Amazon PPC Strategist & Account Manager PSC| E-Commerce Consulting Agency 2022 - Present Developed and managed Amazon PPC advertising campaigns for multiple clients, resulting in a combined increase in sales by 80%. Regularly monitored and adjusted bid strategies to maximize profitability while maintaining target ACoS. Produced detailed performance reports and communicated results, insights, and recommendations to clients, leading to improved campaign performance. Amazon PPC Manger 2020 - 2021 First Page Consultant| E-Commerce & Marketing Agency Successfully managed Amazon PPC campaigns for 3000 SKUs, consistently achieving a target ACoS of 15% to 25% or as per client demands. Assisted in developing new advertising strategies, such as Sponsored Brands and Sponsored Display, to expand the reach and drive brand awareness. Utilized advertising data to identify high-converting keywords and improve product listings. Education Virtual University of Pakistan 2022- present BS in Business Administration Tools Skills Amazon PPC Campaign Campaign Reporting Management Excellent Communication Keyword Research Skills Bid Optimization MS Office Data Analysis Weekly Reports Slack for communication Asana for task management Google Sheets Google Docs Helium10