Alison Lyons

ALISON LYONS V I S U A L D E S I G N E R Technical Proficiency Adobe Photoshop, Adobe Illustrator Adobe InDesign, Adobe Lightroom Adobe Acrobat, Adobe Bridge, Adobe DPS, Adobe InCopy, Adobe Scene 7, Adobe XD, Miro MS Office, InVision, Figma, Sketch Training/Certifications Adobe DPS, 2016 Human Centered Design, 2017 Honors and Awards Hill Country Alliance Photo Contest Two feature photos published in annual catalog August 2018 Published, poetry Perceptions Literary Journal June 2014 NNA 2009 BNC/BNAC Awards Best single ad idea - 2nd place Published, poetry BlazeVOX Literary Journal Janurary 2012 Published, poetry Notes & Grace Notes Literary Journal May 2010 Published, poetry and illustrations The Persona Literary Journal Spring 2003 Sigma Tau Delta National English Honor Society Texas State University Dean’s List Spring 2002, Fall 2003 ALISONLYONS.COM Academic Background Bachelor of Fine Arts, Communication Design May 2004 Texas State University – San Marcos, Texas Minor – English with emphasis in Creative Writing Associate of Applied Science, UX: User Experience May 2023* Austin Community College – Austin, Texas *currently working towards this completion date Career Development Expedia Group – Austin, TX Visual Designer June 2022 – November 2022 • Collaborated closely with design leaders and program teams to transform key business goals and outcomes into clear visuals • Maintained and built on brand standards and consistency of message and design across presentation materials • Translated sophisticated ideas into easily digestible and impactful visuals and presentations for various teams and leadership communication • Defined, designed, and built experiences for Experience Design Leadership and Practice Management team presentations Freelance – Austin, TX Visual/Graphic Designer September 2021 – June 2022 • Designed supporting graphics for marketing support and web content of clients in the IT industry • Developed iconography and supportive UI elements for clients in the finance industry • Directed the development of mobile user interfaces for clients in the healthcare industry • Designed branding and marketing assets for a local band Farm Credit Bank of Texas – Austin, TX Principal UX/UI Visual Designer April 2019 – September 2021 • Worked proactively and autonomously and with project teams to create IT interface and visual design solutions • Built task/user flows, sketches, wireframes, mock-ups, and comprehensives • Prototyped as needed to demonstrate interactions to better communicate expectations with stakeholders and technology partners • Worked with business analysts, QA analysts, and developers to ensure visual design enhances the overall user experience • Communicated design rationale with the internal team and stakeholders • Lead and drove the design process during all phases of the project Freelance – Austin, TX Graphic Designer October 2018 – April 2019 • Developed supporting graphics for marketing support and web content of clients in the IT Industry • Responsible for guiding aesthetic and technical development of various books for clients in the publishing industry 705 VILLAGE WAY #9205, NEW BRAUNFELS TX 78130 •- •- ALISON LYONS V I S U A L D E S I G N E R Emerson Automation Solutions – Austin, TX Senior Graphic Designer February 2014 – October 2018 • Supported graphics and design development for marketing solutions, web content and events • Created cutting edge interface designs for websites and mobile applications through a user-centered design process by constructing prototypes & wireframes • Worked with marketing, communications and internal customers to develop functional design specifications and brand standards • Translated requirements into concepts and progressed through increasingly high-fidelity prototypes until a final design was approved • Provided support and direction for website development - redesigned the Emerson Process website and produced guidelines to ensure standardization across all webpage applications • Collaborated with other business units on shared applications in web and print • Worked in mobile application platforms to aid in evolution of mobile site • Developed apps for marketing solutions in Adobe DPS • Supported evolution of Emerson’s social media presence through direction and production of social media guidelines Scriptilabs – Austin, TX Web Designer/Art Director October 2013 – January 2014 • Oversaw simultaneous ecommerce website projects from inception to completion, reviewing project plans, designs, and deliverables • Identified and implemented process improvements to meet project and team needs • Managed day-to-day operations of a design team, including setting priorities, assigning resources, and ensuring project goals were achieved • Inspired and motivated teams to transform complex problems into elegant solutions • Collaborated with Project Management, Marketing, and Development teams to conceptualize, design, and execute cross-platform user interfaces, campaigns and ecommerce sites • Clearly and concisely documented and communicated visual design and associated technology standards, processes and strategy • Participated in the creative role of new business pitches, proposal development, and project initiation Protect America – Austin, TX Graphic Designer May 2013 – September 2013 • Assisted in the development of marketing campaigns including print, digital and packaging • Participated in the creative exploration of new design approaches for branding and corporate identity • Translated objectives into effective web design — including e-mail, banner ads, vendor pages (microsites), and more Dell Inc. – Austin, TX Graphic Designer October 2010 – September 2012 • Responsible for the development and execution of Dell’s online product launch assets (banners, product details pages, landing pages, flash elements), focusing on customer experience and supporting the Dell brand • Defined and educated on content strategy for Dell.com ALISONLYONS.COM 705 VILLAGE WAY #9205, NEW BRAUNFELS TX 78130 •- •- ALISON LYONS V I S U A L D E S I G N E R • Partnered with business units, design and GSD projects team to deliver bestin-class product details page experience that incorporated and accounted for Dell ecosystem/services and solutions story as well as consideration of overall purchase experience • Lead digital innovation and future-state explorations • Managed and provided feedback and art direction to outsourced creative teams • Partnered with internal and external stakeholders to discover, build, improve and expand the user experience JG Media, Inc. (Community Impact Newspaper) – Austin, TX Lead Graphic Designer March 2008 – October 2010 • Directed design of publication layout, editorial graphics, interactive graphics and all visual content for print and web editions with a monthly circulation of over 645,000 readers • Developed high-quality print and electronic marketing materials for both external and internal audiences, i.e. brochures, flyers, media kits, press credentials, invitations, presentations, apparel design, advertisements, brand identity, etc. • Conducted monthly design seminars for the creative department and assisted in training new designers Kolar Advertising and Marketing – Austin, TX Production Artist June 2005 – August 2007 • Participated in production of print and promotional items for key clients such as Dell, 3M, Subway and Baylor University under directions of marketing department • Responsibilities included layout, typesetting, photo retouching and preparing files for prepress procedures and finial printing Verso Media Group – San Antonio, TX Junior Graphic Designer December 2004 – June 2005 • Successfully translated subject matter into concrete design for magazines, promotional materials and sales collateral • Responsible for guiding aesthetic development of various corporate identities ALISONLYONS.COM 705 VILLAGE WAY #9205, NEW BRAUNFELS TX 78130 •- •-