Ali Zare
Digital Marketing Manager
Value is king. This will be a serious contender for my future business motto if I ever own one. I believe that as the first goal of a
company is creating value for its customers, the first goal of employers should be doing the same for companies. I have figured out the
field that I can really create value for a company is marketing. I’m studying it, working in this field and feel passionate about it. And
that’s almost all I need to be pleased with my work life.
--
Tehran, Iran
WORK EXPERIENCE
Digital Marketing Manager
Ghesta
11/2019 - Present,
Ghesta is a financial company providing installment purchase solutions for customers
Achievements/Tasks
Creating Digital Marketing Strategy and Plan based on marketing goals
linkedin.com/in/AliZareAcc
Managing digital marketing team to reach the determined KPIs
Conducting marketing research for current users and creating their persona
SKILLS
Running CPC campaigns on google ads and other advertising platforms based on monthly KPI
SEO audit making the traffic approximately twice in three months
Digital Marketing
Strategy and Planning
Developing content strategy and plan for social media
Marketing Automation
Measuring performance of campaigns and optimizing them on a constant basis
Creating SMS marketing automation raising almost 60% in customer retention
Performance Marketing
Digital Marketing Strategist
Salam schools
Marketing Research
05/2020 - 08/2020,
Achievements/Tasks
SEO
Search Console
Creating digital marketing strategy and plan for different grades
Developing social media strategy and plan for primary schools
Content Marketing
CRO
Google Ads
Google Analytics
Google Tag Manager
Developing Content Strategy and plan for blog of high schools
Proposing a new design and structure for websites and blogs
Digital Marketing Specialist
Pinket
03/2019 - 11/2019,
PinKet is an online grocery shopping and delivery platform active in Tehran
Achievements/Tasks
Problem Solving
Running CPI campaigns on advertising platforms and providing reports for their performance
Tracking all digital marketing channels' performance by attribution services and google
analytics
LANGUAGES
English
Full Professional Proficiency
INTERESTS
Writing retention plans for push notification and SMS channels and their copies
Keyword research and running google ads campaigns and optimizing them
Developing social media strategy and plan and creating content for instagram
Digital Marketing Intern
Behtarino
01/2019 - 03/2019,
Data Driven Marketing
Achievements/Tasks
Learning SEO and digital marketing fundamentals
Music
Reading
Soccer
Storytelling
Launching a website with wordpress and writing the SEO content
Movies
Climbing
EDUCATION
MBA ( Marketing )
Sharif University of Technology
09/2018 - Present,