Ali Silat

Ali Silat T-Shaped Marketer - http://bit.ly/masilat - www.masilat.com Why Ali Silat? ▪ Result-oriented marketer having extensive experience in the board range of digital marketing, possessing strong ▪ ▪ commercial acumen and expertise as a marketing strategist, and transforming analytical results into actionable and business-relevant recommendations. Experience in E-Commerce implementation, social media management & strategic planning. Possesses thorough knowledge of digital marketing, content planning, Search Engine Optimization, and technical aspects involved in online marketing. Moreover, proficiently designs & implements strategic marketing plans; has hands-on experience in designing, CRM, and WordPress. Proven record of accomplishment of running successful digital marketing campaigns & conclusively established digital communication channels; excels at blogging to engage the audience. Areas of expertise & enabling skills ▪ ▪ ▪ ▪ ▪ Digital Marketing Management Social Media Marketing E-Commerce Management Conversion Rate Optimization Lead Generation ▪ ▪ ▪ ▪ Online Reputation Management ROI Optimization & Remarketing Project Management & Budgeting Product Management Web Analytics ▪ ▪ ▪ ▪ ▪ SEO & PPC Technical Reporting UX Optimization Content Marketing Web Creation Professional experience Yayvo (Subsidiary of TCS E-Com), Karachi, Pakistan Working as “Assistant Manager Marketing” July 2019 – Present – 12 mos Responsibilities & Accomplishments: ▪ Managing all aspects of digital marketing operations ▪ Formulating digital strategy and incorporating it into business strategy ▪ Created an SEO strategy for yayvo.com for improving performance in SERP ▪ Working with product team improve UX and CR based on Digital Analytics ▪ Implemented marketing automation software which saved the company's cost up to 3x. ▪ Managing Yayvo’s Blog & look after paid Ads. ▪ Being a part of the company's leadership, I am responsible for Yayvo's growth Sepia Solutions, Karachi, Pakistan Worked as “Digital Marketing Executive” December 2017 – June 2019 - 1 yr 10 mos Responsibilities & Accomplishments: ▪ I was responsible for generating B2B leads for Microsoft 365 and Microsoft Azure. ▪ Improved website's SEO with highly targeted keywords which led us to generate organic leads. ▪ Generated lead through paid mediums. ▪ Built and maintained a social media presence for different clients. ▪ Improved conversions for the company and for their clients. SnatchIt.PK (Subsidiary of Advance Telecom), Karachi, Pakistan Worked as “Digital & E-commerce Manager” Responsibilities & Accomplishments: ▪ February 2010 – June 2017 - 7 yr 5 mos Successfully participated in developing strategic plans for the organization, identify, access and inform board of directors with internal and external issues; take up role as professional advisor; oversaw planning and implementation phases of new technological innovations & determined staffing requirements for management. ▪ ▪ Fostered effective teamwork between all employees at various organizational levels; represented organization at community activities to enhance organizational community profile. Developed operational plans to meet goals and objectives and overseeing the day to day operations at organization; worked on preparing a comprehensive budget. Monitored and interpreted cash flows and predicted future trends; oversaw staff operations and devised edits for better operations. Major Achievements:  Successfully established E-Commerce Store and achieved over million targets within 3 months in low budget  Efficiently launched the company’s website (Advance Telecom); collaborated with agency to manage company’s social media profiles and presence.  Successfully initiated online ventures including Snatchit.pk & Maalroad.pk  Promoted to the designation of Social Media Manager after rendering services as Import Executive. Friends Corporation Stevedores (KPT) Karachi, Pakistan Worked as “Yard Assistant” February 2009 – January 2010 - 1 yr Responsibilities & Accomplishments: ▪ Issued receiving orders for empty containers and delivery order for export containers ▪ Issued releasing orders for import full containers and periodically reported to shippers Additional Experience: ▪ Running a small online store (July 2017 – present) ▪ Working as a freelancer (August 2014 - Present) Professional qualification ▪ University of Karachi, Pakistan B. Com Certificates ▪ Google Analytics Individual Qualification ▪ HubSpot Content Marketing ▪ HubSpot Inbound ▪ HubSpot Social media ▪ DigiSkills Creative Writing ▪ Analytics & Data Specialist ▪ Content Marketing Specialist ▪ Direct-Response Copywriting ▪ Certificates link: http://bit.ly/CertiMAS