Ali Shahbaz Mehdi

Ali Shahbaz Mehdi MADDI believe design is an “Iexperience. (pref) Creative, UX Designer & I aspire to create better experiences. Full working rights in Australia-- EXPERIENCE: ” EDUCATION: • Master Of Design - 2019 University Of New South Wales, Australia Catwalk.com.au Creative & Digital Designer 2017 - Present • Bachelor Of Communication Design - 2014 Centre Of Excellence In Arts & Design, MUET, Pakistan • Prototyping UX/UI for different areas of website. • Managing multiple websites (Magento, WordPress) • Creating HTML/CSS pages. TECHNICAL: • Email marketing campaigns, automations and flows. • Multiple home brands management across all mediums and locations. • Packaging & promotional print & digital media • Adobe Photoshop • Adobe Illustrator • Adobe XD • Rebranded Catwalk Identity ® • WordPress, Magento, HTML/CSS • Established brand trust & experience with multiple marketing strategies. • Increased customer retention and subscriber rate with marketing campaigns and ideas. • Designed & simplified store check-out and mega-menu for a seamless shopping experience on desktop and mobile. • Mailchimp, Klavio, Drip I have a special ability to grasp on new applications intuitively, if you wish to use a particular EDM, CMS or Prototyping system. Harperflux Advertising Agency Art Director 2015 - 2016 SKILLS: • Led a team of 7 creatives. • Managing & maintaing home brand and various client brands. • Talking to clients and converting their ideas into creative briefs. • Direction & concept development for advertising campaigns. • Concept Development • UX / UI Design • Wireframing/Prototyping • Creative Media • Design Thinking • Brand Identity Design • Sketching • Physical / Digital Prototyping • Making sure all outgoing media produced is up to the highest standards and adhere to brand guidelines. SOFT SKILLS: Spectrum VMLY&R Advertising Agency Concept Developer 2014 - 2015 Experience working in dynamic / agile environment. • Conceptualising creative ideas for print & digital advertising. Can juggle between multple projects. • Identity Designing, Print, ATL, BTL Media Designing Can take lead on one project and see to its completion. • Converting creative briefs into deliverables / media. Have an eye as an Art Director, with an empathetic lens when needed. Team lead / Project management Collaborative / Co-design practices An approach to Design as an experience. Ablility to work on print, digital, space, product, service. Freelance Graphic Designer 2009 - 2013 Gexton Software House, Pakistan Graphic Designer 2007 - 2011 • Web design & development • Digital Media Design • Identity Design • WordPress Management Sometimes very good at bad puns. I’m a trilingual= ability to look at things from multiple perspectives. Fb.com/ShahbazMehdiDesign Instagram.com/as.maddi Linkedin.com/in/enked Behance.com/enked Tinyurl.com/Portfolio-SM - Last updated 2016