AGHA MOHAMAD ALI RAZA
Digital Architect & Creative Director
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Karachi, Pakistan
ABOUT ME
I provide coaching and guidance to my team through service leadership. I plan and
manage projects, provide creative and visual direction to enhance user experience.
With more than 10 years of experience in design and animation, I have the ability to come
up with a concept and produce a fine product in the form of art/animation/Interactive
activity. I have designed websites, logos, banners, characters, animations and interactive
activities over the years. Solo specialist but enjoy working in teams as well.
EDUCATION
Matriculation : Al-Murtuza School
Intermediate : Degree College Gulshan-E-Iqbal
B.Com : University of Karachi
Creative Advertising: Indus Valley School of Art & Architecture
WORK EXPERIENCE
360training.com (Mar’19 - Present)
Manager, Digital Content
• Mentoring and coaching the team
• Developing improvement plans for the team to overcome weaknesses
• Leveraging strengths by creating opportunities for the team to work on
interesting projects
• Improving soft & technical skills of the team.
• Resolving interdepartmental conflicts and issues
• Recruiting suitable candidates for the job
• Introducing a project management tool and providing teams the training
needed to use it.
• Building capacity reports
• Managing the roadmap of courses to be delivered for the entire year
• Calculating etas for smooth execution of roadmap
• Creating and maintaining resource calendar
• Providing multiple automation ideas for our CMS
• Providing assistance in implementation of said automations
• Collaborating with other departments to assist and resolve issues
• Searching for subject matter experts, negotiating with them on the cost and
making sure they provide the content according to the defined standards
• Meeting with external clients, understanding their needs & wants. Establishing
deadlines and delivering projects on time.
• Meeting with business managers to define scope, quality and timeline of
products.
360training.com (Aug’15 - Mar’19)
Graphic Design/Video Specialist
• Video/Audio editing.
• Color correcting raw footage.
• Wrote, directed and shot a corporate video.
• Worked on promotional videos.
• Worked on logo animations.
• Created video tutorials.
• Created minute long video shorts from complete videos for promotion.
• Did voiceover for a video.
• Worked on cleaning up and fixing audios.
• Created social tiles for social media.
• Designed newsletters.
• Created tiles for newsletters.
• Presented multiple ideas for social media games.
360training.com (Mar’14 - Aug’15)
Multimedia Developer
• Developed eLearning animations, activities, games.
• Responsible for monitoring and developing skill sets of the entire team.
• Conducted workshops/training sessions on Human Anatomy, Color Theory,
Lighting and Shading, Perspective, Pseudo 3D in Flash, Boning in Flash
• Came up with the concept and created storyboards for scenario based animations.
• Constructed scenario animations, worked on character walk cycles, lip syncing
and body gestures.
• Came up with the concept and design of another game. Created all the
assets, character and object animations as well as the environment design.
• Created engaging interactivities.
• Created style guides for courses.
360training.com (Apr’09 - Mar‘14)
Digital Content Executive
• Constructed eLearning courses of various industries including: Real Estate,
Financial Services, Ethics and Compliance, Food and Beverages, OSHA,
NERC, etc.
• Created/reviewed eLearning content.
• Command on CMS (LCMS)
• Learned industry trends to help creation of engaging courses.
• 98%-100% Goal Achievement each quarter for the past 5 years.
• Rated the best in my department and third best in the entire Production
(Instructional Design + Multimedia + Quality Assurance)
• First in team to gain command on graphical software and train the rest of the
team in it.
• First in team to learn Flash animations and train the rest of the team.
• Learned basic Actionscript to trigger events and use CTAs.
• First one to design an interactive game for use in courses.
• Responsible for mentoring and training departments in use of various software/skills/techniques including Adobe Photoshop, Adobe Illustrator, Adobe
Flash, drawing techniques, perspective in drawing.
• Held a graphic design competition with prizes.
• Broke conventional boundaries while creating of a custom course by implementing never used before techniques of animation and design. Received
Salman Group of Industries (Jan’08 - Mar‘09)
Graphic Desinger
• Researched and developed leading print/pattern graphics direction for
assigned areas in each season to ensure creative, trend-right textile/graphic designs.
• Developed and implemented pattern flow by delivery date to ensure
cohesive, progressive merchandise statements for assigned area.
• Managed and coordinated workload by implementing pattern flow to
ensure delivery of cohesive, progressive merchandise statements for
assigned area by delivery date.
• Created profitable textile/graphic designs for assigned private brands and
ensured quality textile/graphic design execution. This also involved interpretation, manipulation, revision and adjustment of purchased studio
artwork to meet aesthetic design objectives.
• Composed and communicated studies of the newest techniques in
textile/graphic and surface design creation, supporting technologies, and
execution.
• Coordinated project management of external graphic design help,
design assistants, interns or contract service work.
Freelance (2006 - Present)
Design & Animation
Over the years I have worked on app design, articles, reviews, logo design,
webpage design, banners, concept art, character design, illustrations and
others in the following manner:
• Meeting clients to discuss the business objectives, budget, background
information, and presentation approaches, styles, and techniques.
• Interpreting the client's business needs and developing a concept to suit
their purpose.
• Estimating the time required to complete the work and providing quotes
for clients.
• Developing design briefs by gathering information and data through
research.
• Thinking creatively to produce new ideas and concepts.
• Demonstrating illustrative skills with rough sketches.
• Developing interactive design.
Skills
Software
Skills (cont.)
Video/Audio Editing
Graphic Design
Web Design
Color Correction
Character Design
Asset creation
Storyboarding
Script-writing
Article-writing
Style guides
Illustration
Digital Painting
Flash Animation
Interactive Games
Davinci Resolve
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe Premiere
Adobe Audition
Adobe Flash
Adobe Dreamweaver
Adobe Muse
Camtasia Studio
Microsoft Word
Microsoft Excel
Microsoft Powerpoint
Alchemy
Trainings
Presentations
Mentoring
Leading projects
Conceptualization
Visualization
Basics:
Maya
Cinema 4D
Zbrush
JS, HTML, CSS
