Ali Najafi

Ali Najafi Apeldoorn,Netherlands , 7311JS | --| Linkedin | Website Professional Summary Successfully managed marketing strategies across multiple channels, enhanced engagement through social media, and executed high-impact events. Adept at optimizing marketing campaigns using datadriven insights and CRM tools such as Salesforce. Passionate about creating seamless collaboration between sales and marketing teams to drive business growth. SKILLS • • • • • • Digital Marketing: SEO, SEM, PPC, Email Marketing, Social Media Management (LinkedIn, Twitter) CRM & CMS Tools: Salesforce, HubSpot, Mailchimp, Sitecore, Bynder, Wordpress Marketing Operations: Competitor Analysis, Market Research, Budget & Vendor Management, KPI Tracking Content & Collateral: Copywriting, Blogging, Newsletter Creation, DAM (Bynder) Administration Event Management: Planning, Logistics, Vendor Coordination, Attendee Engagement Data Analysis & Performance Metrics: Lead Generation, Lead Nurturing, Dashboards, Reporting EXPERIENCE Founder Soro service, Apeldoorn Oct 2024 - Present Soro service is a newly established service-oriented enterprise that I founded to provide high-quality solutions to a diverse client base. As the driving force behind the business, I am responsible for developing strategic plans, building client relationships, and overseeing day-to-day operations—from marketing to financial managemen. • Launched a service-oriented start-up delivering tailored solutions to diverse clients, integrating marketing automation with financial management tools • Streamlined daily operations by implementing agile project management methodologies, improving resource allocation and boosting client satisfaction to ~80%. • Developed CRM systems and AI-driven solutions, accelerating SME operations by ~45%. Marketing operaton consultant LeasePlan (now Ayvens), Amsterdam ● Jan 2022 - Mar 2024 Conducted competitor analyses and market research, producing quarterly reports to inform strategic decisions across 44 countries. ● Led & Executed multiple high-profile events (logistics, vendor management, budget tracking), elevating attendee engagement and brand visibility. ● Managed Bynder Digital Asset Management (DAM), significantly improving asset retrieval times and cross-team collaboration. ● Implemented a new marketing budget and KPI framework for 44 countries, improving budget transparency and performance tracking. ● Structured and implemented Bynder Digital Asset Management system ● Designed visually appealing presentations to showcase marketing strategies and results. ● Copywrote 100+ SEO-optimized blogs/pages in Sitecore CMS to increase organic traffic and brand awareness. Marketing Intern Jan 2022 - Jan 2023 LeasePlan, Amsterdam Participated in campaign photo shoots, catalogued digital assets, and maintained corporate communication for 22 countries. Supported the Global Marketing Department, enhancing organizational digital asset management and ensuring effective campaign execution ● ● ● Supported the Global Marketing Department in structuring a new DAM system, reducing asset retrieval times by 50% and enhancing consistency across 22 countries. Coordinated campaign photo shoots and media marketing, ensuring brand-aligned content creation. Maintained corporate communication from the Global Marketing team to 22 countries, strengthening alignment in global campaigns. EDUCATION Bachelor’s in Marketing & Communication Wittenborg University of Applied Sciences Feb 2020 - Aug 2024 Languages English – C1/C2 Persian – C1/C2 Dutch- A2 Licenses & certifications Inbound marketing Hubspot – Link 2024 Market Research: Qualitative Credential Linkedin-Link 2023 Salesforce Essential Training Credential linkedin – Link 2021 SEO Specialist Training Credential linkedin – Link 2020 Content marketing Hubspot – Link 2024