ALI MURTAZA
Senior Graphic & Brand Designer
PROFESSIONAL SUMMARY
Senior Graphic and Brand Designer with 7+ years of hands-on experience designing for Amazon products,
ecommerce brands, and digital platforms. I work mainly in Adobe Creative Suite and Figma, focusing on
clear, practical design that supports both the product and the customer. Over the years, I’ve led design
from early concepts through final production, working closely with marketing and product teams to solve
real problems. I’ve designed for 50+ brands, with a strong emphasis on usability, brand clarity, and designs
that actually help products sell and scale.
TECHNICAL SKILLS
Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, FigJam
Ecommerce & Amazon Design: Amazon Listing Images, A+ Content (EBC), Amazon Storefronts,
Product Packaging, Marketplace Design Standards
Collaboration & Workflow: Cross-functional Collaboration, Design Handoffs, Stakeholder Communication, Feedback Iteration
Professional Skills: Creative Direction, Brand Consistency, Attention to Detail, Mentoring Junior Designers, Project Ownership
PROFESSIONAL EXPERIENCE
Creative Head
CrewBizz, Lahore, Pakistan
Jan 2022 – Aug 2025
• Led the design function and owned overall creative direction across branding, marketing, digital platforms,
and UI/UX
• Managed and mentored the creative team, reviewed output quality, and ensured alignment with brand
and business goals
• Worked closely with internal teams and stakeholders to translate ideas into clear, consistent visual systems
• Improved design workflows and collaboration, resulting in better delivery quality, faster turnaround, and
more scalable outcomes
Creative Head
BlueJay Health, Lahore, Pakistan
June 2020 – Jan 2022
• Owned the visual and creative direction, ensuring all design work reflected the values, sensitivity, and
trust required in healthcare communication
• Led and guided the creative team, planning design work and maintaining consistency across brand, digital,
and platform assets
• Worked closely with marketing, product, and leadership teams to translate complex health information
into clear, approachable design
• Introduced clearer design processes to improve collaboration, scalability, and overall delivery quality across
projects
Lead Graphic Designer
Orient Group Of Companies, Lahore, Pakistan
March 2019 – May 2020
• Managed day-to-day design execution across multiple brands and business units, ensuring consistency
with established brand guidelines
• Worked closely with marketing, product, and sales teams to translate requirements into clear, effective
visual assets
• Designed print, digital, and on-screen creatives for campaigns, product launches, and corporate communication
• Supported junior designers through review and guidance, helping maintain quality and improve overall
design output
Assistant Creative Director
University of South Asia, Lahore, Pakistan
Sept 2018 – Feb 2019
• Supported creative director in developing university marketing materials and digital campaigns
• Designed promotional content for student recruitment initiatives reaching 50,000+ prospective students
CERTIFICATIONS & LEARNING
• Advanced UI/UX Design Practices
• Amazon Product Listing & A+ Content Design
• Design Systems and Scalable UI Frameworks
• Advanced Figma Workflows and Prototyping
• Visual Design for Digital Products
ADDITIONAL CONTRIBUTIONS
• Supported junior designers through informal mentoring and design reviews
• Contributed to improving internal design workflows and documentation
• Assisted teams with design direction during early-stage product planning
INTERESTS
• Product design and UI/UX systems
• Amazon product presentation and ecommerce design
• Visual storytelling and usability
• Continuous learning in digital design tools
LANGUAGES
English
Professional working proficiency
Urdu
Native or bilingual proficiency
KEY PROJECT TYPES
Design Work Delivered
Amazon product listings and A+ content, ecommerce product pages, UI/UX design for web platforms,
design systems and component libraries, brand identity systems, marketing and performance creatives,
product launch visuals and platform assets
EDUCATION
Bachelor’s Degree in Computer Science
Lancaster University
2014 – 2018
