ALI BAFAGIH
Nationality: Canadian
LinkedIn: linkedin.com/in/ali-bafagih
Email:-Phone: - / -
SUMMARY
Accomplished business development professional with over 25 years of international experience driving
revenue growth, operational excellence, and market expansion across diverse industries, including food
safety, renewable energy, oil & gas, and technology. Proven track record of building profitable
operations from the ground up, leading cross-functional teams, and delivering exceptional results in
high-growth markets (Yemen, UAE, KSA, Canada).
Expertise in strategic planning, CRM, sales & account management, and operations optimization. Adept
at leveraging market insights, regulatory knowledge, and industry trends to identify opportunities, forge
strategic partnerships, and exceed revenue targets. Multilingual (English, Arabic, Swahili, basic French)
with a strong ability to navigate multicultural environments.
PROFESSIONAL EXPERIENCE
Managing Director
FSSC MENA LLC, Abu Dhabi, UAE
Strategic Leadership: Define and execute the company’s vision, driving long-term growth and
market leadership in the food safety sector.
Business Expansion: Identify and capitalize on new business opportunities, partnerships, and
market trends to achieve sustainable growth.
Operational Excellence: Optimize human capital, financial resources, and technology to enhance
efficiency and profitability.
Regulatory Compliance: Ensure full adherence to UAE food safety regulations, IFS standards, and
industry best practices across all operations.
Client Satisfaction: Deliver exceptional consulting services, maintaining high client satisfaction
and operational health through robust quality management systems.
Industry Influence: Elevate the company’s profile by contributing to industry publications,
participating in panel discussions, and positioning the firm as a trusted advisor.
Business Development Director
Expert Mark Group, Abu Dhabi, UAE
Oct 2023 – Present
Nov 2023 – Jan 2025
Client Acquisition: Built and nurtured relationships with potential clients across industries,
leveraging social platforms, industry associations, and targeted outreach strategies.
Tailored Solutions: Collaborated with subject matter experts to design customized proposals
addressing client pain points and showcasing the firm’s competitive advantages in business
setup, PR, audit, and marketing research.
Market Intelligence: Monitored market dynamics, regulatory changes, and competitive
landscapes to refine strategies and identify emerging opportunities.
Strategic Partnerships: Cultivated alliances with complementary businesses to expand service
offerings, enhance market reach, and drive mutual growth.
Business Development Manager
Balhaf Trading Company LTD, Cairo, Egypt
Renewable Energy Division: Established and led the company’s renewable energy division,
focusing on solar, battery energy storage systems (BESS), and wind energy solutions for Yemen.
Revenue Growth: Developed and executed business development strategies that drove
expansion and exceeded revenue targets in utility and C&I markets.
Market Research: Conducted in-depth market analysis to identify customer needs, customize
solutions, and secure tenders for PV modules, wind turbines, and BESS.
Partnership Development: Negotiated and secured representation agreements with vendors,
ensuring a comprehensive product portfolio for clients.
Operations Manager/Owner
INS Market, London, Ontario
Jul 2018 – Aug 2020
Operational Leadership: Managed all aspects of operations, including logistics, sales, employee
scheduling, merchandising, and budgeting.
Revenue Growth: Implemented sales strategies that drove exceptional growth, achieving annual
revenue of $1.3M.
Team Development: Built and led a customer-focused team, providing coaching and training to
maximize performance and revenue generation.
Inventory Management: Optimized inventory levels and merchandising strategies to ensure
product availability and customer satisfaction.
Financial Oversight: Oversaw P&L management, implemented financial policies, and increased
business profitability.
Inside Sales Account Manager
Dell Canada, Toronto, Ontario
Jan 2023 – Mar 2024
Jan 2016-Jan 2017
Account Growth: Acquired new accounts and expanded existing ones by building strong
customer relationships and delivering tailored business solutions.
Revenue Generation: Supported strategic teams to meet quarterly quotas exceeding CAD$3M
while managing approximately 300 corporate accounts.
Customer Experience: Enhanced customer satisfaction by resolving complaints, processing
orders, and maintaining market share using Salesforce.
Sales Excellence: Recognized by top distributors for efficiently managing high-value accounts and
driving revenue growth.
Sales and Customer Service Executive
Teleperformance Canada, Toronto, Ontario
Consultative Selling: Implemented strategic selling approaches to identify, generate, and close
business opportunities.
Customer Retention: Achieved a 90% customer retention rate by resolving complaints and
ensuring business continuity.
Revenue Growth: Consulted with customers to evaluate needs, recommend solutions, and drive
product and service sales.
Yemen Country Manager
Cegelec Oil and Gas Division, Yemen, UAE & KSA
Regional Leadership: Relocated to UAE during the Yemen war, serving as Head of Operations in KSA
and focusing on business development and key accounts management.
Strategic Partnerships: Established strong relationships with key clients in Yemen, UAE, and KSA,
driving sustainable business growth.
Team Development: Hired, coached, and mentored high-performing teams to maximize revenue
generation and customer satisfaction.
May 2006 – Feb 2007
Sales Operations: Established a full-scale sales operation from the ground up, increasing sales
revenue from 250K to700K in less than a year.
Market Expansion: Developed and executed annual sales plans, increasing market share and
enhancing competitive positioning.
Team Leadership: Hired, coached, and trained high-performing sales teams to drive revenue
growth.
Sales Development Executive
Nestle S.A., Sana’a, Yemen
Mar 2007 – Apr 2014
Operational Leadership: Built and managed a full-scale operational branch in Yemen, leading a
team of 40+ experts and exceeding corporate revenue goals.
Revenue Growth: Increased sales from 800K to 3.25M in less than three years through strategic
sales plans and business expansion initiatives.
Retail Sales Manager
Shihab Insurance & Trading Agencies Co., (Y) Ltd, Yemen
May 2015 – Sept 2015
Jan 2002 – Mar 2006
Market Share Growth: Increased market share for powdered milk products from 25% to 45% in
one year through strategic sales initiatives.
Sales Strategy: Developed and executed sales plans, achieving targeted outcomes and improving
inventory and supply chain efficiency.
Cross-Functional Collaboration: Partnered with cross-functional teams to identify high-potential
opportunities and implement revenue-generating initiatives.
EDUCATION
Customer Relationship Marketing and Sales Management Postgraduate
Fanshawe College, London, ON, Canada (Apr 2022)
Operations Management Postgraduate
Fanshawe College, London, ON, Canada (Dec 2019)
Sales & Marketing Bridging Program
Humber College, Toronto, ON, Canada (Feb 2015)
Bachelor of Arts, French Language
Sana’a University, Yemen (Jun 1997)
CORE COMPETENCIES
Strategic Leadership & Vision Development
Business Development & Revenue Growth
Sales and Marketing Strategies
CRM and Customer Retention
Market Expansion and Partnership Building
Operations and Financial Management
Multilingual Proficiency: English, Arabic, Swahili, Basic French
Technical Expertise: Salesforce, HubSpot
REFERENCES
Available upon request